SlideShare a Scribd company logo
company Addresses:
FBS&CO@GMAIL.COM
WWW.FBS.COM.PK
ADRESS: DADABHOY INSTITUTE OF HIGHER EDUCATION
GULSHAN_E_HADEED KARACHI BIN QASIM PAKISTAN
PH NO#+92 1347127753
PROJECT PRESENTED BY:
Miss Sadia Noor (BBA)
Miss Fozia kiran (BBA)
Miss Barkha Duseja (BBA)
SUBMIT TO: SIR ADIL
To be perceived as the provider of
the most delicious, convenient and
healthy grab and go alternatives in
Karachi.
To provide a healthy, tasty and refreshing
experience with air 100% natural Dates
milkshake and smoothies to take away. To
serve and satisfy the nutrition need of
health conscious consumer though the
high quality of our products. We
contribute to make Karachi a healthier
city.
Date palm, Phoenix dactylifera L., is one of the oldest
fruit trees in the world and is mentioned in the Qur'an and
Bible.
a) Saturated fat 0 g 0%
b) Cholesterol 0 mg 0%
c) Sodium 2 mg 0%
d) Potassium 656 mg 18%
e) Total Carbohydrate 75 g 25%
f) Total Carbohydrate 75 g 32%
g) Protein 2.4 g 4%
There are many varieties of date palm cultivated. ‘Amir
Hajj’, ‘Saidy’, 'Khadrawy' and 'Medjool' is some of the
important varieties that are popular for their superior quality.
Dates are sweet, delicious fruits from the tropical oasis,
brimming with much-needed minerals and energy to help you
stay fit and healthy.
Fresh dates compose of soft, easily digestible flesh and
simple sugars like fructose and dextrose.
The fruit is rich in dietary fiber.
They are moderate sources of vitamin-A.
It helps improve the digestive system.
It also helps in improving eye sight and helps in curing night
blindness as well.
Cures abdominal cancer.
It does not have any side effect on the body.
Completely natural as well as it works better than medicine.
In food and beverage market there are
many renowned companies having their
juice product.
 Acme juice
 Frooto juice
 Pram juice
 Frutica juice
 Shezan juice
 Slice juice
BUSINESS DISCREPTION
Our business name is FBS Dates Milkshake and we have different
varieties in dates milkshake as well as dates sweets also. Our FBS
Dates Milkshake Bar is located in different parts of Karachi city.
Because Dates milkshake is for every one. Children, young
people as well as aged people.
Dates milkshake is also providing the totally fresh juice.
People are very much conscious about their health and
mostly people are like the fresh food rather than, soda
carbonated drink.
It will be also favorable for children and healthy conscious
people.
Became as the new juice shop in the Pakistan.
Increased the customer satisfaction though the good quality of
product.
Turn in profit from the first year of operation.
The creation of unique, innovation and healthy product that will
differentiate smoothly juice from local juice shops.
To exceed 6 million in annual sales by the third year of plan
implementation.
WHAT SHALL WE DO IF WE FAIL. ?
A lot of thought process has been involved in undertaking
this project. We are by His Grace extremely confident of
success.
However success and failure are an integral part of every
walk of life. We are fighters and shall do all that is
required to make a success of the project.
We shall, undertake improvements, to accommodate our
clientele.
We are very thankful to Almighty Allah who has all the
powers in the world and who also give us power to perform
the assigned task, which otherwise we can't perform.
We are great full to Hazrat Muhammad (S.A.W.W) who
remains an example in every aspect of life.
We are also very thankful to our parents. We are very
thankful to our honorable instructor Sir. Adil for providing
us with such an opportunity to explore the practical
aspects of the Marketing that refined our theoretical
concepts and would help us in the practical field.
We are especially thankful to our class fellows who help us
from every aspect.
In conclusion to our report we can safely say that this is a
unique project that has not been attempted on a
commercial basis before.
It shall in addition to offering employment opportunities in
increasing financial activity offer export potential.
Presently dates are being exported in natural form. We
intend to add value and earn more foreign exchange. Make
people healthier and provide an alternative source of
nourishment.
This project n product shall change the outlook of the end
user towards buying wholesome n enriched nourishment
product at affordable prices.
Marketing project
Marketing project

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Marketing project

  • 1.
  • 2. company Addresses: FBS&CO@GMAIL.COM WWW.FBS.COM.PK ADRESS: DADABHOY INSTITUTE OF HIGHER EDUCATION GULSHAN_E_HADEED KARACHI BIN QASIM PAKISTAN PH NO#+92 1347127753
  • 3. PROJECT PRESENTED BY: Miss Sadia Noor (BBA) Miss Fozia kiran (BBA) Miss Barkha Duseja (BBA) SUBMIT TO: SIR ADIL
  • 4.
  • 5. To be perceived as the provider of the most delicious, convenient and healthy grab and go alternatives in Karachi.
  • 6. To provide a healthy, tasty and refreshing experience with air 100% natural Dates milkshake and smoothies to take away. To serve and satisfy the nutrition need of health conscious consumer though the high quality of our products. We contribute to make Karachi a healthier city.
  • 7.
  • 8. Date palm, Phoenix dactylifera L., is one of the oldest fruit trees in the world and is mentioned in the Qur'an and Bible. a) Saturated fat 0 g 0% b) Cholesterol 0 mg 0% c) Sodium 2 mg 0% d) Potassium 656 mg 18% e) Total Carbohydrate 75 g 25% f) Total Carbohydrate 75 g 32% g) Protein 2.4 g 4% There are many varieties of date palm cultivated. ‘Amir Hajj’, ‘Saidy’, 'Khadrawy' and 'Medjool' is some of the important varieties that are popular for their superior quality.
  • 9. Dates are sweet, delicious fruits from the tropical oasis, brimming with much-needed minerals and energy to help you stay fit and healthy. Fresh dates compose of soft, easily digestible flesh and simple sugars like fructose and dextrose. The fruit is rich in dietary fiber. They are moderate sources of vitamin-A. It helps improve the digestive system. It also helps in improving eye sight and helps in curing night blindness as well. Cures abdominal cancer. It does not have any side effect on the body. Completely natural as well as it works better than medicine.
  • 10.
  • 11. In food and beverage market there are many renowned companies having their juice product.  Acme juice  Frooto juice  Pram juice  Frutica juice  Shezan juice  Slice juice
  • 13. Our business name is FBS Dates Milkshake and we have different varieties in dates milkshake as well as dates sweets also. Our FBS Dates Milkshake Bar is located in different parts of Karachi city.
  • 14.
  • 15.
  • 16.
  • 17. Because Dates milkshake is for every one. Children, young people as well as aged people. Dates milkshake is also providing the totally fresh juice. People are very much conscious about their health and mostly people are like the fresh food rather than, soda carbonated drink. It will be also favorable for children and healthy conscious people.
  • 18.
  • 19. Became as the new juice shop in the Pakistan. Increased the customer satisfaction though the good quality of product. Turn in profit from the first year of operation. The creation of unique, innovation and healthy product that will differentiate smoothly juice from local juice shops. To exceed 6 million in annual sales by the third year of plan implementation.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24. WHAT SHALL WE DO IF WE FAIL. ? A lot of thought process has been involved in undertaking this project. We are by His Grace extremely confident of success. However success and failure are an integral part of every walk of life. We are fighters and shall do all that is required to make a success of the project. We shall, undertake improvements, to accommodate our clientele.
  • 25.
  • 26. We are very thankful to Almighty Allah who has all the powers in the world and who also give us power to perform the assigned task, which otherwise we can't perform. We are great full to Hazrat Muhammad (S.A.W.W) who remains an example in every aspect of life. We are also very thankful to our parents. We are very thankful to our honorable instructor Sir. Adil for providing us with such an opportunity to explore the practical aspects of the Marketing that refined our theoretical concepts and would help us in the practical field. We are especially thankful to our class fellows who help us from every aspect.
  • 27. In conclusion to our report we can safely say that this is a unique project that has not been attempted on a commercial basis before. It shall in addition to offering employment opportunities in increasing financial activity offer export potential. Presently dates are being exported in natural form. We intend to add value and earn more foreign exchange. Make people healthier and provide an alternative source of nourishment. This project n product shall change the outlook of the end user towards buying wholesome n enriched nourishment product at affordable prices.