This document summarizes the marketing plan for KazPlay, an event agency in Central Asia.
KazPlay aims to build a strong brand that attracts over 20,000 participants annually through events that allow people to leave reality. Their target market is ages 15-35 with a focus on social media engagement.
The marketing mix discusses products like costumes and events. Pricing covers costume rentals and event tickets. Promotion will utilize social media, posters, and television. The plan outlines objectives, a SWOT analysis, budget control, special offers, and organizational structure to help KazPlay achieve its mission.
strategic management presentation on walt disney also include blue ocean strategy, swot and tows analysis,ansofs matrix, porters five forces strategy,analysis of vision and mission statement of walt disney
FIndings of an industry workshop into how to build cinema audiences. Commissioned by UK cinema body Cinema First. This research appears on leading media audience site www.sampomedia.com, which is gathering feedback from anyone interested in the field.
A strategic case study of an internationally-renowned brand who have taken the initiative to use Relationship Marketing as the tool to remedy a diminishing value proposition.
Mixing several media platforms owned by Van Gokh Agency to serve Samsung Activation of the SIII Mini mobile. Mediums included C-Magazine in Print, On The Run Digital Display + OOH Prisma & EventGate as an online media platform
strategic management presentation on walt disney also include blue ocean strategy, swot and tows analysis,ansofs matrix, porters five forces strategy,analysis of vision and mission statement of walt disney
FIndings of an industry workshop into how to build cinema audiences. Commissioned by UK cinema body Cinema First. This research appears on leading media audience site www.sampomedia.com, which is gathering feedback from anyone interested in the field.
A strategic case study of an internationally-renowned brand who have taken the initiative to use Relationship Marketing as the tool to remedy a diminishing value proposition.
Mixing several media platforms owned by Van Gokh Agency to serve Samsung Activation of the SIII Mini mobile. Mediums included C-Magazine in Print, On The Run Digital Display + OOH Prisma & EventGate as an online media platform
Building a globally successful app business from India is not simple. The challenges range from understanding global audiences, user acquisition tactics and localizing app content to suit global palates. What do app developers and mobile marketers need to keep in mind while building their global expansion plans?
Pramod Rao (SVP of Growth at Zomato) and Supriya Goswami (Head of Marketing, India and SE Asia at InMobi) share their experiences and take you through the most important aspects of going global.
Entrepreneurship presentation on projectZohaib Ahmed
We did opportunity analysis and after gathering detailed information we came to result of opening Gaming Zone. We decided the name of our gaming zone which is “Youth Fun Land”. We then conducted the industry analysis, environmental analysis and competitor analysis of our business. So the industry of gaming zone business is not very much famous in Pakistan but know people are getting awareness about it. Through competitor analysis we get to know the strengths, weaknesses, threats and opportunity of our business and our competitors as well. We made the marketing plan for the successful promotion and made marketing budget as well. In operational and production plan we showed the assets, games and technology we need for our business to generate services and the number of employees needed as well. We have also showed our expected suppliers and in financial plan we have showed all the related information of sources and usage of capital and the capital raised through partner’s contribution and loans as well.
Webinar - 15 Ways to improve your library's Facebook page 2015 12-16TechSoup
In the middle of 2015, Facebook surpassed 1.49 billion users, and on average, those users are spending almost an hour per day on the social media site. But are all of those fans of yours actually seeing your posts? Are you engaging your fans in the best possible way? Do you feel like you are doing the same things and that your page is stuck in a rut?
This free webinar shares cool and interesting things other organizations are doing on Facebook and how they can be applied to public libraries.
Activation Conceptual Proposal for SHARP MATSURI 2015Beyond Creative
As one of the electronic leader manufacturer industries in the world, SHARP continuously brings many activation event to make people not just buy its products but also to love them.
In Indonesia, the SHARP's MATSURI event already held in several cities and gain many benefits because of this activation program.
This proposal is a sample of activation program that can be used for learning and studying how to held the similar events and gain benefits for client and its customers.
The education / learning environments within which freelance musicians operate are in a state of flux and will most likely remain so for the foreseeable future. The Darren Henley review (Music Education in England, 2011) the National Music Plan, the national education reforms, Big Society and of course Government’s imposed austerity measures have far reaching implications for music leaders wishing to work in the formal and/or non formal arts sectors.
This 2 day interactive programme of training will equip music leaders with the necessary business and project management skills necessary to identify, win and sustain new project based opportunities.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Building a globally successful app business from India is not simple. The challenges range from understanding global audiences, user acquisition tactics and localizing app content to suit global palates. What do app developers and mobile marketers need to keep in mind while building their global expansion plans?
Pramod Rao (SVP of Growth at Zomato) and Supriya Goswami (Head of Marketing, India and SE Asia at InMobi) share their experiences and take you through the most important aspects of going global.
Entrepreneurship presentation on projectZohaib Ahmed
We did opportunity analysis and after gathering detailed information we came to result of opening Gaming Zone. We decided the name of our gaming zone which is “Youth Fun Land”. We then conducted the industry analysis, environmental analysis and competitor analysis of our business. So the industry of gaming zone business is not very much famous in Pakistan but know people are getting awareness about it. Through competitor analysis we get to know the strengths, weaknesses, threats and opportunity of our business and our competitors as well. We made the marketing plan for the successful promotion and made marketing budget as well. In operational and production plan we showed the assets, games and technology we need for our business to generate services and the number of employees needed as well. We have also showed our expected suppliers and in financial plan we have showed all the related information of sources and usage of capital and the capital raised through partner’s contribution and loans as well.
Webinar - 15 Ways to improve your library's Facebook page 2015 12-16TechSoup
In the middle of 2015, Facebook surpassed 1.49 billion users, and on average, those users are spending almost an hour per day on the social media site. But are all of those fans of yours actually seeing your posts? Are you engaging your fans in the best possible way? Do you feel like you are doing the same things and that your page is stuck in a rut?
This free webinar shares cool and interesting things other organizations are doing on Facebook and how they can be applied to public libraries.
Activation Conceptual Proposal for SHARP MATSURI 2015Beyond Creative
As one of the electronic leader manufacturer industries in the world, SHARP continuously brings many activation event to make people not just buy its products but also to love them.
In Indonesia, the SHARP's MATSURI event already held in several cities and gain many benefits because of this activation program.
This proposal is a sample of activation program that can be used for learning and studying how to held the similar events and gain benefits for client and its customers.
The education / learning environments within which freelance musicians operate are in a state of flux and will most likely remain so for the foreseeable future. The Darren Henley review (Music Education in England, 2011) the National Music Plan, the national education reforms, Big Society and of course Government’s imposed austerity measures have far reaching implications for music leaders wishing to work in the formal and/or non formal arts sectors.
This 2 day interactive programme of training will equip music leaders with the necessary business and project management skills necessary to identify, win and sustain new project based opportunities.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
7. Competitive overview
1. Competitor analysis
- Direct and indirect competitors
2. Assessing Competitors
- Competitors objectives
3. Competitors strengths and
weaknesses
-Working everyday (S)
-The same quests (W)
8. SWOT analyses
1. S-Strengths:
- No analogs in Kazakhstan.
- New product
2. Weaknesses
- Not all population of the country knows what is
about
- Low benefit
3. Opportunities
- Different popular stories and movies can be
used.
- Catering
4. Treats
- Bad Weather
- High rent
9. Marketing Planning
Company’s Mission Statement
KazPlay’s main mission
Build a strong and popular
brand of event agency in
Central Asia
20.000+
rich 20.000 attendance
of participants annually
11. Marketing Strategy.
Several steps to achieve a main
mission
• Attract high social level people
• Make short movie about Kazplay
• Partnership with different local
companies
17. MARKETING RESEARCH &
INFORMATION
•We analyzed the most important questions and made a
conclusion about it. Here several questions which we asked
from our respondents:
•How long do you play online games?
•How many hours do you usually spend for online gaming in
a day?
18. Marketing Mix
•Product
•KazPlay, or costume play, the practice of
constructing costumes and props inspired by
fictional characters and embodying those
characters in real-world spaces such as fan
conventions,
remains under theorized
within fan studies.
24. Promotion objectives
•We want to tell consumers about the
KazpLAY and services which it offer
•We want to persuade potential buyers that
Kazplay is the best place to leave reality.
•Do it in period of 2-3 years
26. Promotion tools Advantages Limitations
Internet Low cost, large capability, real-
time and lasting long.
Different kinds of format
(Picture, videos, GIF’s etc)
Very good social network
audience
Not all people are going to be
provided the promotion.
So many web sources, that
makes difficult to be
noticeable
Posters High number of viewers on
crowded streets.
Person’s attention lasts 3-5
seconds.
Quit high cost
Television High frequency of promotion.
A big audience.
A large expenses. Not all
people are in KazPlay’s target
audience.
27. BUDGET CONTROL & ORGANIZATION
•PRICE OF COSTUME: 7000-10 000 KZT
•Price for entrance as watcher: 3 000 KZT
•Price for taking a role: 12 000 KZT
•Price of rental costumes: 3 000 – 5 000 KZT
•Price for buying food & drinks: 200 – 5 000 KZT
•
28. SPECIAL OFFERS
First option:
KazPlay Company will
have special offers for
regular customers, which
allow them to buy tickets for
our event with 15 %
discount, if they visited more
than 5 events. For this offer
will be used special
certificates with personal
name and surname of the
client. He only needs to show
it when he is buying ticket.
Secondoption:
•For convenience of
our clients
KazPlay, also will
have gift cards for
people, who want
to make original
present for any
special case.
