Marketing Plan template
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This document outlines the marketing plan for KS Clinic. It includes sections for an executive summary, situation analysis including SWOT analysis and competition, marketing strategy with objectives and target markets, financial plan, and controls. The situation analysis covers the market, needs, trends, strengths, weaknesses, opportunities, and threats. The marketing strategy discusses the mission, objectives, programs, and research. The financials outline the funding, assets, liabilities, capital, and startup expenses. Controls address metrics like revenue, expenses, and customer feedback.
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The document provides guidance on developing an effective marketing plan. It explains that a marketing plan should include:
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Marketing Plan Presentation Template
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https://www.demandmetric.com/content/marketing-plan-presentation-template-0
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Agility Health provides physical rehabilitation services through its network of over 145 locations across 20 states. It has acquired Medic Holdings, a Canadian provider of orthotics and prosthetics services with 12 clinics in Ontario and Quebec. The acquisition expands Agility's footprint into Canada and diversifies its service offerings and revenues. It also strengthens Agility's management team and board with healthcare, operational, M&A, and capital markets experience. The combined company has increased scale and an improved balance sheet, positioning it for further growth through acquisitions.
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Agility Health provides physical rehabilitation services through a network of over 145 locations across 20 states in the US and Canada. They offer services including physical therapy, occupational therapy, athletic training, and speech therapy. The presentation outlines Agility Health's business segments, financial performance, growth strategy including acquisitions, and experienced management team.
HealthWaysBudgetTable 1. HealthWays Clinic, Monthly Expense Budge.docx
HealthWaysBudgetTable 1. HealthWays Clinic, Monthly Expense Budget Report, June 2018.ItemJune 2018May 20182018 YTDBudgetActualVarianceActualBudgetActualPhysician FTE1.01.01.01.01.0Nurse PractitionerFTE3.03.03.03.03.0Encounters:Established patients27529128616501671New patients251827150164Total encountersExpenses:Physician Salaries & Benefits$10,500$10,502$10,509$63,000$63,149NP Salaries & Benefits$20,000$20,992$20,191$120,000$122,001Clerical (2 FTE) Salaries & Benefits$6,667$6,771$6,683$40,000$41,978Total personnel expenseMedical supplies$7,500$8,136$7,994$45,000$47,883Office supplies$583$623$508$3,498$3,407Rent$2,917$2,917$2,917$17,502$17,502Depreciation$333$346$346$1,998$2,050Capital Expenses$3,333$3,480$3,480$19,998$20,439Overhead$167$167$167$1,002$1,002Total non-personnel expenseTotal health center expenseInterpretation:Providers:The FTEs have not changed, at least for the first 6 months of 2018.Encounters:The number of encounters, both new and established, is increasing over the year.Personnel expense:Although the FTEs are not changing, the personnel budget is somewhat more than budgeted, particularly the NP and clerical budgets. The management should investigate why this is the case, and better control the personnel budget.Non-personnel expense:Medical supplies are over budget. Office supplies are under budget. Depreciation and capital expenses (new equipment) increased over the budget year. Rent and overhead remain stable, but might be expected to increase next year.Total expenses:The clinic must carefully control expenses as its profitability is very low. Possible strategies might include improving staff productivity, reducing the cost of medical supplies, and postponing further capital purchases.
HealthWaysFinancialsNurse-Run Clinic ScenarioPatient EncountersFY 2018FY 2017Established patients3,3483,204New patients331287Total Encounters3,6793,491 Cash$5,675$12,098Financial Ratios:Expense per Encounter = Total Operating Expenses / Total EncountersTotal Operating Revenue per Encounter = Total Operating Revenue / Total EncountersOperating Margin = Net Income/Total Operating RevenueDays Cash On Hand = (Cash + Cash Equivalents) / (Operating Expenses / Days in Time Period)Table 2. HealthWays Clinic, Income Statement, FY 2018.Table 3. HealthWays Clinic, Balance Sheet, December 31, 2018.FY 2018FY 2017Current AssetsDecember 31, 2018December 31, 2017Current LiabilitiesDecember 31, 2018December 31, 2017Gross Revenue (charges)$558,520$497,221 Cash5,0329,877 Notes Payable27,44950,000Less write-offs & adjustments117,254104,332Short-term Investments40,38934,181 Accounts Payable 78,70269,412Net Patient Revenue (collected)$441,266$392,889 Accounts Receivable63,39259,359 Accrued Expenses:+Other Revenue209,671234,953 Supply Inventories, at Cost16,02914,918 Salaries & Benefits38,26528,274 Prepaid Expenses & Other2,1041,876 Taxes1,4191,398Total Operating Revenue$ 650,937$ 627,842Total Current Assets$ 126,946$ 120 ...
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from insurance companies, patients, and the government; paying for medical equipment and
supplies; and covering the costs of operation, including wages for support staff, the price of a
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agency; then the wait begins, many times
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Marketing Plan template
- 1. KS CLINIC Marketing Plan Yousra Sattar Marketing Plan yousrasehar2009@yahoo.com Yousra Sattar
- 2. Outlines 1.1. Executive Summary 2.0. Situation Analysis 2.1. Market Summary 2.2. SWOT Analysis 2.3. Competition 2.4. Product or Service offering 2.5. Key success Factors 2.6. Critical Issues Yousra Sattar
- 3. Outlines(contd..) 3.0 Marketing Strategy 3.1 Mission 3.2 Marketing Objectives 3.3 Financial Objectives 3.4 Target Markets 3.5 Positioning 3.6 Strategies 3.7 Marketing Program 3.8 Marketing Research 4.0 Financials 5.0 Controls 5.1 Implementation 5.2 Marketing Organization 5.3 Contingency Planning Yousra Sattar
- 4. Executive Summary What KS clinic is ? Where it is ? Yousra Sattar
- 6. Situation analysis(contd..) Market demographics • Geographic • Demographics • Behavior factors Yousra Sattar
- 8. Situation analysis(contd..) Market trends •Technology Market Growth Yousra Sattar
- 9. Situation analysis(contd..) Strengths Weaknesses Opportunities Threats •superior customer service •excellent Clinic location •availability of 24/7 •uneducated or not well aware customers •cannot reach all near areas •participation in Health •future strategic relationships developed as the company becomes more established. •non MBBS doctors •new competitor entering in market •government regulations increased prices of medicines Yousra Sattar
- 10. Situation analysis(contd..) Competition Product or Service Offering • Gynecology • Pediatrics • Dermatology • Minor surgery • Adult medicine • Cardiology Yousra Sattar
- 11. Situation analysis(contd..) Key Success Factors • Product Quality • Price • Laboratory Critical Issues Yousra Sattar
- 12. Marketing Strategy • Networking • Promotional Events • Accessibility Yousra Sattar
- 13. Marketing Strategy(contd..) • Mission KS clinic exists to help people. Yousra Sattar
- 14. Marketing Strategy(contd..) Marketing Objectives Financial Objectives • Marketing Cost • User Acquisition Cost • No Debt Yousra Sattar
- 15. Marketing Strategy(contd..) • Target Markets • Positioning • Marketing Program • Marketing Research Yousra Sattar
- 16. Financials The start-up requirements, with the exception of the building loan, was financed by General Medical Center. This was in addition to the 288,000,00rs they have provided over a 12 month period as expense subsidies in the first year, and the physician's salary for the first year. The purchase of the building was financed by the owner, with a 15-year mortgage (listed under Long-term Liabilities). This loan will be repaid from the clinic's cash flows and guaranteed with his personal assets Yousra Sattar
- 17. Financials(contd..) START-UP FUNDING Start-up Expenses to Fund 22,732,00rs Start-up Assets to Fund 235,000,00rs TOTAL FUNDING REQUIRED 257,732,00RS Assets Non-cash Assets from Start-up 225,000,00rs Cash Requirements from Start-up 10,000,00 Cash Balance on Starting Date 10,000,00 TOTAL ASSETS 235,000,00RS Yousra Sattar
- 18. Financials(contd..) Liabilities and Capital Liabilities Current Borrowing 0 Long-term Liabilities 225,000,00 Accounts Payable (Outstanding Bills) 0 Other Current Liabilities (interest-free) 0 TOTAL LIABILITIES 225,000,00RS Capital Planned Investment Grant from Hassan Medical 32,732,00 Other Investment 0 Additional Investment Requirement 0 TOTAL PLANNED INVESTMENT 32,732,00RS Loss at Start-up (Start-up Expenses) (22,732,00) TOTAL CAPITAL 10,000,00RS TOTAL CAPITAL AND LIABILITIES 235,000,00RS Total Funding 257,732,00 Yousra Sattar
- 19. Controls • Revenue • Expenses • Customer feedback • New customer acquired • New program developed • Customer repeat participation rate Yousra Sattar
- 20. Controls(contd..) • Implementation • Marketing organization • Contingency planning i. Difficulties and Risks Include ii. Worst Case Risks May Include Yousra Sattar