PLANTOKART- Marketing Plan For Android App

1. PLANTOKART
Lets go
green
to get
Our globe
clean

2. Executive Summary

3. BUYING,PLANTING AND LOOKING AFTER
SAPLINGS HAS BECOME A MAJOR PROBLEM

4. SO I CAME UP WITH AN IDEA TO CREATE AN APP WHERE
THE SAPLING CAN BE ORDERED ONLINE AND WOULD BE
DELIVERED TO YOUR DOOR STEP .

6. STRENGTH
• MORE AWARENESS IS BEING CREATED TOWARDS GREANER WORLD
• HOME DELIVERY OF THE SAPLINGS
• PLANTS PROVIDED AT VARIOUS GROWTH STAGES
• PROVIDES GARDENER SERVICES FOR A PRODUCT AT REGULAR INTERVALS

7. ALL OF THIS CAN BE DONE BY CHOOSING THE
PLANT NEEDED ON OUR ANDROID APP

8. LETS DISCUSS ABOUT OUR TARGET
CUSTOMERS

10. BUSINESS
COMPANIES

11. LET’S DISCUSS OUR COMPANY’S MAJOR GOALS

12. • The first goal is to get contacts from botanical gardens and other shops
where plants are sold at wholesale rates.
• Next would be to reach a customer count of 10,000 to 20,000 within 6
months.
• Make contacts with gardeners of various regions.
• Get the right information on how a particular plant can be grown well.

13. POINTS OF PARITY
• Free delivery
• Wide range variety of plants
• Gardner plants it for you
• Fertilizers, pot's and other materials can be provided at a
cheap rate

14. WHO ARE OUR KEY
COLLABORATORS ??

15. GARDENERS
TRANSPORTING STAFF
BOTANICAL GARDENS

16. WHAT ARE THE
PROBLEM’S WE
MIGHT FACE ?

17. • New to the market.
• Getting people’s trust would be a huge task.
• If the plant’s yield is not up to the mark then it gives a
negative image to the company.
• Heavy competition from the local sellers.

18. CONSUMER SATISFACTION

20. PRICE OF OUR PREMIUM
APP=5$

21. Advantages of premium over freemium
• Faster delivery of products
• Gardener services provided once in 2 months
where as for freemium it’s once in 4 months
• Materials provided at a cheaper cost
• Tips provided on app towards better yield of the
plant

22. DISCLAIMER
Created by Nishanth Adiga,RV College of Engineering Bangalore during a
marketing internship by Prof.Sameer Mathur ,IIM Lucknow