A company for plant lovers. Paudha is an application for Eco-friends and plant lovers. Through this application anyone can get any desired plants by paying a genuine cost. People can also discuss about each others. Farms or gardens and can also do business with each other through this app.

1. Paudha

2. Index
Executive Summary
Situation Analysis
Goal
Strategy
Tactics
Implementation
Disclaimer

3. 1. Executive
Summary

4. Overview
Paudha is an application for Eco-friends and plant lovers.
Through this application anyone can get any desired plants by
paying a genuine cost. People can also discuss about each others
farms or gardens and can also do business with each other
through this app.

5. Company’s Goal
The main motive of this
application is to
help the residents in
arranging or decorating
their gardens to the
fullest in a minimal cost

6. Course Of Action
1st step will include to provide this app to maximum
residents, students living in hostels and PGs, schools,
colleges, universities explaining them fruitfulness of
using this app. Convince them to become premium
costumers to us and provide them maximum benefits
which will include door to door monthly home services
with minimal costs.
To create a database of customers using our app and
produce a list of customers according to usages and
then provide special benefits to those customers

7. 2. Situation
Analysis

8. 2.a. Company’s Overview
Real estate studies suggest that you can increase the value of your home 5-15
percent by upgrading your landscape from poor to good. Generally, more
expensive homes have greater potential to increase in value from a well-
designed and well-installed landscape. Spending 5-10 percent of the value of
your home on a landscape upgrade and expect to get most of it back right
away. That would buy a substantial landscape upgrade for most homes. A few
flowers and shrubs to spruce up the front yard may not add much value to
your home, but if you're thinking of selling, the first impression you create
with colourful flowers and tidy shrubs could make the difference between an
interested buyer and a drive-by missed sale.

9. Major Competence
Dupont India
Nuziveedu seed Ltd
Rallies India Ltd
Advanta LtdGodrej agrovet Ltd
Poabs Organic state
National Agro Industries

10. 2.b. Market OverviewIn All over the world around 2.5 lakhs people build their own houses per year, in
which there are 30,000 Indians. People often build their houses but never or
think very less about gardens or small farms because they think it’ll be difficult
to know which plant will be suited by the nature of soil there, there will be a
lot of maintenance, there may be irregular rainfalls, how they will water plant
everyday and many more questions they have in their mind.
This app may be useful to them in every possible way for a good garden.
This app will tell which plant to be planted at which area, amount of fertilizers,
amount of water for watering the plants and many more

11. 2.c.Target Customers
This company will mainly focus on
a. Private property owners
b. Universities
c. Hospitals, offices
d. Government Schools,
e. Private Schools

12. 3. Goals Total average investment calculated will be very low as we have to
contact local supplier of every region
 Application will cost a very low cost to company
 Assuming 500 customers per month
 Assuming Rs.1000 average revenue from each customer per month
 Charge for becoming premium customers Rs.200 per month and Rs.1500
per year
 Assuming 500 premium customers adding per month
 Company will get a fixed percentage of about 30-40% of suppliers income
 Total revenue for 1st year will be almost equal to Rs. 10 million

14. 4. Strategy
Focus
On
Customers
What will they get?

15. Value Proposition

16. Things that customers can do:
Through our app, people will be able to do following things:
1. Redesign or modify an existing garden with new plants
2. Plan for a new garden or small farm for their personal use
3. Cultivate and do business as collateral exchange for different
type of plant via this app.With another person growing any
other type of rare crops or plants

17. Things that customers will get:
1. There will be a question answer panel in the app, any
doubt of any customers related to any plant or crop will
be answered as fast as possible
2. Premium version will cost about 5$ per month which is
not a large amount of money for house owners
3. Premium customers will get special offers on plants and
they will get services from door to door once in a month
costing a small amount of money

20. 5.a Products

22. 5. b. Services
Door to door services will
be provided by local
gardeners and suppliers
per month and the cost
will be around Rs. 100 per
visit and extra for any
commodities or material

23. Name of the Company

24. Logo of
the
Company

25. Slogan
Green
can fill your life with all
colors

26. Incentives
Customers with highest
number of purchases or
transaction will get a
free trial premium
version of app for one
month

27. Advertising

28. This can be a way to Green World

30. 6. Implementation

31. WorkingThis company will be opened first in state level and further to national level
It will contact every local supplier of every small region in India, we can
get a list of local suppliers from the following link
http://www.krishijagran.com/farm-data/dealers-distributors/List-of-Seed-
Companies-A-to-Z-of-India
Any order that the company will get online will be forwarded to respective
local supplier of that area.
Local suppliers will take payments from customers after home delivery or
home services from residents and customers.

32. Working
An online bill will be created for whatever the service and
commodities bought by the customers
Company will charge a fixed percentage of price of each plant, seeds
or crops and services.
Local supplier with highest no. of sells will be awarded as best
supplier of that region thus creating a positive poll for that person
Customers with highest number of purchases will get a trial premium
version of app for one month

33. Implementation Schedule
1. Contacting the local
suppliers and gardeners of
each region
2. Making a proper
database corresponding to
the information collected
3. Make an Application
consisting graphics and
information regarding
every plant, seeds and
crops to be sold via the
application
4. Advertisements by the
Play stores and social
media
5. Convincing the
registered customers to go
for premium version .
6. Maintaining the database
for customers of each
segment
7. Handling the
requirements for premium
users
8. Advertising and
developing the application
on a timely basis

34. This can be our
world by taking
small steps all
together

35. DisclaimerEfforts Made by:
Rahul Choudhary
IIT Bombay
Guided By:
Prof. Sameer Mathur
IIM Lucknow
Marketing Research Internship