Marketing plan for a new app

1. THE MARKETING PLAN
OF THE APP: “MAKE
PEOPLE EDUCATE”
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2. OVERVIEW
• India is a country with more than one billion
people, and just one-third of them can read.
• Rapidly growing size of population, shortages
of teachers, books, and basic facilities, and
insufficient public funds to cover education
costs are some of the nation’s toughest
challenges.
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3. • According to a study, more than 30% of
educational funds are allocated towards
higher education, leaving the
primary education in India in sway.
• A disproportionate number of total out-of-
school children in India are girls
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4. COMPANY’S GOAL
To provide equal opportunity to the
underprivileged childrens for education.
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5. PROPOSED COURSE OF ACTION
We will launch an app in which people can register
their account and decide themselves how much
they want to donate for underprivileged children’s
education.
 They can deposit a part of monthly, quarterly, half
yearly or whole year fees for a particular children.
App will have list of underprivileged children
with their location and nearby schools.
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6. In addition to school fees, they can also
donate their books, money for books, can
even take classes if they want to help by
sharing their knowledge instead of monetary
help.
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7. TARGET CUSTOMERS
Its target customers will be
1. People who have money and wish to donate
it but do not have sufficient time to contact some
NGO and donate.
2. People who want to do something for the
society by sharing their knowledge but not in
monetary terms.
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8. 3. People who want to donate their books for
better cause.
4. NGOs
5. Film Stars
Company will operate in the market of
education.
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9. MARKET OVERVIEW
There are some NGOs working in this field but
there is no app in india for this purpose.
According to facts, it is the need of the time to
provide proper school education to
underprivileged children.
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10. GOAL
To get at least that much donation per year
which can help to educate 1000 children
yearly.
To get a proper list of underprivileged children
in each city with their precise location.
To get a list of schools in each city which are
ready to give admission to these kids and will
cooperate with the company.
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11. STRATEGY
Customers – People who want to contribute to
society but don’t have time can donate their
money for better cause by just a single click.
Collaborators – Radio stations for marketing
purpose, television channels, film stars, owner
of big firms specially in the field of education
like notebook companies
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12. VALUE PROPOSITION
This will be free of cost as it is for social
cause.
It will be available on google play and ios
store.
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13. TACTICS
Product and Service
This app will help children of poor people to
get an opportunity for education. At the same
time, people from educated society can help in
growing the country by making several
donations of money, books and other things.
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14. Name of the app – “Make people educate”
Slogan – “Educated India, better India”
Logo – Help me to study
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15. Symbol - Help me to
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16. IMPLEMENTATION
This app will be launched for just one state at first
that is for Bihar as literacy rate is very low there.
We will create a technical team who will be
responsible for developing the app within 1 month.
Proper marketing will be done so that more and
more people can come to know about this app.
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17. A team of 15 members will be created who will
make the list of underprivileged children who
want to study but are not having sufficient
funds.
Another team of 10 members will be created to
find out the schools who are ready to
collaborate with the app and will allow children
of underprivileged society to study in their
schools.
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18. After proper data collection, everything will be
loaded in the app so that people can find it
easily that whom they are helping.
Transparency of the app will be maintained by
providing the contact numbers of school and
the particular kid, so that a person can know
their money is being used for the right cause
or not.
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19. THANK
YOU
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