2. THE CITY OF SPRINGFIELD
25% lived below the poverty line.
60% of household comprised families younger
than 18 years of age.
10% senior citizens living alone or couples.
25% single men or women under age 65
living alone.
3. MINOR LEAGUE
BASEBALL
Team players were expected to hone their
skills. A, AA and the highest AAA.
Team play 76 game seasons, Six
evenings(Monday to Saturday) and one
afternoon(Sunday) from mid June to
September.
3600 seats,2000 seat bleacher(Under the
roof),1600 grandstand seats.
4. USING EXISTING
RESEARCH
To be successful, a minor league team had to
cultivate a loyal fan base. Their consensus was
that;
1. Flexibility
2. Simplicity
3. Professionalism
6. DESIGNING THE SURVEY
10000 Postcards that would direct recipient a
website where they could fill a questionnaire.
Three Different types of season tickets.
1. Full Season
2. Half Season
3. 5 ticket multi game package
7. DEVELOPING THE SAMPLE
Two main categories were identified
1. Price sensitivity
2. Sports attendance patterns
8. ANALYZING THE RESULTS
Local college charged $5 and $6 per adult and $3
per child for general admission tickets.
The region minor league hockey and baseball
team charged between $6 (AAA level) and $26
per single tickets.
The major league team had already announced
2008 season pricing $12 for a limited number of
upper bleacher seats and $325 for dugout box
seats.
