Live Coffee aims to open a coffee shop in Mohammadpur, Dhaka that offers good quality coffee, food items, and a relaxed atmosphere at affordable prices. It will target customers aged 18-50 years old. The marketing mix will include coffee, burgers, petis, and ice cream priced between 70-80 taka for coffee and 40-60 taka for other items. Live Coffee will use various promotional activities and aims to position itself as a quality coffee shop through its brand elements, management, and learning from industry professionals.

1. Daffodil International University

2. “The Live Coffee Experiences“
Shakaowat Hossain 142-11-3865
Forhad Bin Rahman 142-11-3889
Emran Hossain 142-11-3868

3. “Live Coffee”-
 ‘Live Coffee” will be a unique concept
providing good quality coffee with fair
price.
 Will offer different flavor coffee, better
environment and relaxed atmosphere.
 Will have extra food item for consumer
interest.
 Taken experiences from a
professional.

4. ‘Live Coffee’ aims to serve good quality
coffee from our coffee shop with good
environment. Providing a selection of the
finest coffee all over Mohammadpur at
comfortable price.
Objectives

5. Geographic- Mohammadpur, Dhaka-1207
Demographic- People between the age of 18-50 years
(Young, Working, Professional, Students, Shoppers)
Psychographic- Peoples looking for an informal place.
Market Segmentation

6. Market Strategy

7. Target Marketing

8. Positioning Map

9. Marketing Mix
product
We would offer the following-
1.Coffee
2.Burger
3.Petis
4.Ice-cream
And so on

10. Marketing Mix
Price
Minimum price Maximum price
Coffee 70 80
Burger 60 60
Pettis 40 50
Ice-cream 40 60
The price would be as
follows:

11. Marketing Mix
Place
We would open outlet -
 Location-
Ring Road, Mohammadpur, Dhaka-
1207

12. Marketing Mix
Promotion
 Print advertisement
 leaflet
 lamppost
 roadside
 poster
 local fm. radio

13. Competitor classification
 Strong vs Weak
Gloria Jeans Open coffee
shop
 Close vs Distant
Café Selfie Intellectual
Monument
 Good vs Bad
Espresso café Sharma house

14. Competitor Level

15. PESTEL Analysis

16. Swot Analysis

17. Our Sweet Spot

18. Ansoff Model

19. Brand Element
Name- Live Coffee
Logo -
Tagline- Drink Coffee, Live Fresh

20. Take Away
 Live coffee will ensure good
environment, well behave for take
coffee and other foods.
 Will have good management team
with good qualification.
 Live Coffee will take experiences from
a professional.
 Will be a great coffee shop in future.