This document provides an overview of Wise Remote Company's new voice activated remote control product. It discusses the company's objectives to provide high quality, innovative electronic products. It then analyzes the remote control market, identifying competitors and segmenting potential customers demographically and behaviorally. The document also outlines the product features, pricing strategy, sales and distribution network, promotional plan, SWOT analysis, and concludes that the new remote control will allow the company to grow its reputation if marketed successfully.

1. PROJECT OF
PRINCIPLE OF
MARKETING
SIR IRFAN HAMEED

2.  PRESENTED BY:
1. ZOYA AWAN.
2. POONAM DAWANI.
3. IQRA ABDUL RAZZAK.
4. HUSNA SHARIF.
5. SAKHAWAT HUSSAIN.
6. FAIZAN SADDIQ.

3. TABLE OF CONTENT
TOPICS
1. Introduction.
2. Company Internal Environment & Competitors.
3. Marketing Segmentation.
4. Target Market Strategy.
5. Consumer Behavior.
6. Product.
7. Price.
8. Sales & Distribution.
9. Promotion.
10.SWOT Analysis.
11.Conclusion.

4. INTRODUCTION
MISSION STATEMENT
WISE REMOTE COMPANY is one of the leading
manufacturer and exporter in Pakistan having a wide
variety of quality product. Wise remote dedicate to
provide best quality in electronic device, which is tested
individually by its most advanced quality control
management system.

5. WISE COMPANY OBJECTIVES &
VISION:
 Consumer satisfaction.
 Innovation in design features and style.
 Product extension almost everywhere.
 Introduction of quality products.

6. COMPETITORSCOMPANY
INTERNAL
ENVIRONMENT
 Samsung
 Nobel
 Sony
 LG
 Singer
 IT Department
 Marketing Department
 Finance Department
 Human Resource Department
 Research And Development
Department

7. CONSUMER MARKET
 Naheed Super Market.
 City Center Mall.
 Saddar.
POLITICAL & LEGAL
 Change in political & legal compliances can make effect a favorable or
Unfavorable effect Example : Tax rate rates.
ECONOMICS
 Attractive for the lifestyle.
 Growth of business.
 Introduction of product.
 Ease of life.
CULTURE
 Voice remote indicates convenience, advance and comfort through it
design and features. Therefore people prefer it because of its unique design and
shape.
TECHNOLOGICAL
 More innovation leads to easy connectivity. It has unique features to bring
convenience in consumer life.

8. AGE : Above 10
GENDER: Male, Female
INCOME: Above 10000
LIFE STYLE: Yes, as people purchase goods based on views of the world
that is
what other people say is upright.
OCCUPATION: It is very useful for the businessman, Doctors , Teacher and
Working
class.
FAMILY SIZE: Lower upper, upper middle and middle class.
RACE: Black , White , Asian.
RELIGION: Muslims , Christianity , Hinduism , Sikhism , Jews.
MARKET SEGMENTATION
DEMOGRAPHIC

9. TARGET MARKET STRATEGY:Office workers and common people
Our strategy is that we developed our product in such a way that
it is affordable
by middle class and upper class.
We are giving free sample in the start to promote our product to
retailers.
DEMOGRAPHIC SEGMENTATION:
AGE: 12 and above
GENDER: Male and female.
OCCUPATION: Business man, Teachers and Working Class
FAMILY SIZE: Average 5
INCOME: 7500-500000 monthly
SOCIAL CLASS:
Working class
Middle class
Lower upper
Upper Middle
Upper Upper
GEOGRAPHICS SEGMENTATION:
COUNTRY: Pakistan
CITY: Karachi, Peshawar, Gilgit, Shangrila hills, Sakardu, Quetta, Gawadar
Chaman, Sawat, Abbottabad, Naran-kaghan, Chitral, Cantonment areas.

10. CONSUMER BEHAVIOUR
 Cultural factor: Once the people buy our master remote they will suggest this
remote to their relatives and friends because it is easy to use.
 Social class: Lower upper , Upper middle , Middle class
 Social factor: This product is mainly for those people who want to improve their
lifestyle and use less efforts.
Personality Factor: Age & Life cycle:18 to 60
Occupation: Businessman , Engineer and Working Class
Economic Situation: All cases are included
Lifestyle: Mostly upper class will purchase this product because they
will like to purchase innovative things which is benefical for th
Personality & self concept: People will purchase this product because they will feel
Superior that they are using innovative and unique product.

11.  We have any less competitors
because we are innovators
 We have 2 years of warranty.
 Thumb system on and off.
 Light weight.
COMPETITIVE ADVANTAGES

12. PRODUCT CLASSIFICATION:
PRODUCT
Invisible product very easy to use . Frequently change
Channel without touching any button.
PRODUCT LINE: Master Remote is the first product of this company.
PRODUCT STYLE & FEATURES:
Frequently Connection.
Touch Device.
Thumb System.
Voice System.
PRODUCT STYLE:
Black & White Box.
Recording system.
Slim & Straight shape.
Small & medium size.
Easy to use.

13. PRICING & IT’S STRATEGY
LOCATION: Its available in Karachi
BUSINESS ANALYSIS:
Our sales cost and profit project are on the period or six month.
Projected sales = PKR 585000000
Projected cost = PKR 578392000
Projected Profit = PKR 5706000
BREAK EVEN:
579294000 (By the sale of 128732

14. SALES & DISTRIBUTION
All we needed to do was to identify the need of our product in the market. After
Survey we noticed that there was a need for such product. Before introducing this
In market we tested this product within the company.
 OBJECTIVE:
•Reinforce brand image and positioning.
•Low distribution cost.
•Conventional good via.
MANUFACTURER RETAILER CONSUMER
Our product are distributed through few retailers as are product is for
all social classes.

15. PROMOTION
 ADVERTISING MEDIA:
•Attractive banners
•Print media
•Commercials
•Radio
 ADVERTISING STRATEGY:
We would be showing our commercials on different channels like:
•Geo News.
•Hum TV.
•You Tube.
•Facebook.
•ARY digital.

16. SWOT ANALYSIS
 STRENGTHS:
•High quality product.
•Availability of product in different sizes.
•Easy to hold
•Well-designed product packaging.
 WEAKNESSES:
•High price from other remote only one person can use is at a time.
•Low marketing.
 OPPORTUNITIES:
•Have a great opportunity in developing areas.
•Consumer behavior towards brand loyality.
•We can gain large share of market for longer period unit competitor copy our product.
 THREATS:
•Uncertain economic condition of the country.
•Rapidly change in price of raw material.
•Competitors.

17. CONCLUSION
In the end, we conclude that our company is
introducing new product and we would also face
difficulty in the market. But we aim to prove to be
promising company regarding quality and providing the
best remotes device to our customer. We also aim to
market this product on large scale so that its sale could
reach a peak level in the market. And we hope that our
company reputation will increase day by day by the
cooperation of our valuable customer.