This document provides tips for marketing on a budget. It emphasizes that marketing is essential, not a luxury, and businesses should build products customers want rather than expecting customers to ask for unknown products. The tips suggest understanding target customers, developing a clear value proposition, focusing on benefits over features to build trust, keeping messaging simple, choosing social media channels wisely, and leveraging free tools for marketing. Content, dialogue, innovation, and customer service are highlighted as low-cost marketing strategies.

1. Marketing on a Budget

8. Questions? Sarah Bale www.simpleweb.co.uk E: [email_address] b.co.uk Twitter: SaraheBal e