Marketing Monthly Tip February 2015
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This document discusses the importance of building a database of contacts for marketing purposes. It notes that while organic development of a database is best, purchasing contacts may be necessary if an aggressive marketing strategy requires an immediate database. The document advises segmenting the database to send tailored messages to existing customers versus prospects. It also emphasizes the importance of focusing communication on the top 20% of customers who generate 80% of sales according to the Pareto principle. Contact information is provided to set up an appointment to develop database strategies.
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1) Marketing will shift to being more customer-centric, focusing on engagement, loyalty, and advocacy across the entire customer lifecycle.
2) Data-driven, personalized marketing techniques like account-based marketing will become more widely adopted.
3) Marketers will need a variety of new skills and adapt to working more collaboratively across departments.
2017 Marketing Predictions
Marketing trends and predictions for 2017. Focus on customer retention, experience and relationships for better business.
2017marketingpredictions marketo-161205235652
The document provides predictions for marketing trends in 2017 from Marketo experts. Key predictions include:
1) Marketing will shift to being more customer-centric, focusing on engagement, loyalty, and advocacy across the entire customer lifecycle.
2) Data-driven, personalized marketing techniques like account-based marketing will become more widely adopted.
3) Marketers will need a variety of new skills and adapt to working more collaboratively across departments.
4) Technology that facilitates listening to customers and orchestrating personalized programs will be critical to the new customer-centric approach.
Part 3 How to be a Marketing Hero to Sales
This document discusses how marketing and sales can improve collaboration to achieve their shared goal of sustainable profitability. It recommends that the two departments communicate more through regular meetings to understand each other's work and align on goals like defining quality leads. By working together on initiatives like content marketing and lead nurturing, companies can generate more sales-ready leads at a lower cost and increase sales performance metrics.
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Marketing Soup
An eBook for small and medium size businesses, start-up, and entrepreneur. The value and importance of marketing is not always understood by business owners until it’s either too late or the business is so far behind their competitors that they are forced to play an expensive and time-consuming game of “catch-up” if they want to stay relevant to today’s savvy customer.
How to Be a Marketing Hero to Sales
Though marketing and sales have different objectives, greater collaboration can help both teams. When marketing and sales communicate more regularly and work as a unified team, sharing goals and responsibilities, companies see 20% more revenue. Regular meetings allow each side to understand how their work impacts opportunities and sales. By collecting and sharing common data through a joint dashboard, marketing and sales can better track leads from initial contact through closing deals.
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Speech - Eight Issues Facing a Sales Team's Success - Rev 2.pdf
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2016 Lead Nurturing Report In Partnership With Salesforce Pardot
2016 Lead Nurturing Report In Partnership With Salesforce Pardot
Strategic B2B Marketing: Great insights for beginners and experience Marketer...
Strategic B2B Marketing: Great insights for beginners and experience Marketer...
5 WAYS TO CREATE AND MANAGE B2B DATABASE EFFECTIVELY
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Presentation 5 steps for doing business with the City and County of Denver
This is a basic introduction on how to sell to the City and County of Denver. Find answers to agency targeting, how do agencies post solicitations, buying jurisdiction per agency, procurement dollar spending limits, procurement methods, opportunities for Small, Minority and Women Business Enterprises, and certification benefits.
What does the SBDC offer to entrepreneurs
The Cochise College Small Business Development Center (SBDC) offers a variety of services to help entrepreneurs start and grow their businesses. They provide business planning assistance, help with financial projections, guidance on business structures and tax implications, and support obtaining an Employer Identification Number. They also assist with marketing plans, goal setting, financial management, accessing credit, and preparing for transition or sale of the business. Their services are tailored to individual client needs and aim to help businesses increase sales, create jobs, access capital, and maximize long-term wealth and profitability.
Marketing Monthly Tip September 2015
King Frederick II of Prussia introduced potatoes to Prussia in the 18th century to diversify their food supply beyond just wheat. Since potatoes were an unfamiliar vegetable, the king had to use creative marketing tactics to encourage the Prussian people to grow and eat them. He planted a royal potato garden with around-the-clock guards to pique people's curiosity. When the guards were not watching at night, townspeople began stealing the potatoes. This led more Prussians to plant their own potato crops, ensuring food security and popularizing the vegetable. Through persistence and innovative promotion, Frederick was ultimately able to change perceptions and introduce a new food source to his kingdom.
Marketing Monthly Tip July 2015
Mr. Preston Tucker introduced an innovative car design called the Tucker Torpedo in 1948 that had features like disc brakes and seat belts ahead of its time. The car design was admired but Tucker's company only built 50 cars due to resistance from large automakers. The document then discusses analyzing your company's strengths, weaknesses, opportunities, and threats compared to competitors through a SWOT analysis and controlling your internal business environment to prepare for external threats. It promotes developing strategies to maximize profits by scheduling an appointment.
Marketing Monthly Tip June 2015
This document discusses the importance of market research when developing a new business idea or product. It explains that market research can determine if there is enough demand and willingness to pay for an idea by analyzing how many people need or want what is being offered. Both secondary research of existing sources and primary research collecting new data from potential customers are recommended, though primary research requires more effort. The document stresses following intuition when evaluating the results to properly gauge a business idea's potential for success. It concludes by offering to help readers develop strategies to optimize profits through market research consultation.
Marketing Monthly Tip April 2015
This document discusses branding and provides steps to develop an effective brand. Branding is connecting a business's message and promise to its actions over time. To develop a brand, a business must 1) identify its most valuable offering to customers, 2) ensure it can deliver on its promise through pricing, operations, and long-term commitment, and 3) consistently communicate its message. Developing a brand is a collaborative process and maintaining consistency is important to building a brand over days, months, and years.
Marketing Monthly Tip March 2015
The document discusses determining the optimal pricing strategy for products and services. It describes a company that lowered prices for one of its two services during weeks with lower demand, which increased total revenue and profits. Specifically, the company lowered prices for its second service by 15% during the second, third, and fourth weeks of each month when demand and production mistakes were lower for its first, higher revenue service. This price change resulted in higher total revenue, improved employee satisfaction, and fewer production mistakes within six months.
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This document summarizes an international trade workshop covering topics like assessing foreign markets, finding buyers, and payment methods for international trade. The workshop discusses evaluating priority markets like Japan and Mexico for US tomato exports. It also covers using trade data, trade events, and US resources to find buyers. Regarding payments, it outlines cash-in-advance, letters of credit, open accounts, and how export credit insurance and financing programs can mitigate risks of nonpayment.
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Marketing Monthly Tip February 2015
- 1. February’15 Marketing Tip Targets on your communication campaign go by different names today: followers on Twitter, “friends” on Facebook, prospects on sales lists, etc. The bottom line is that businesses need to build a database to establish and continue a conversa- tion with their existing clients and prospects. Building a good database takes time and effort; the best database is one that develops organically where contacts know your company. However, your marketing strategy might be very aggressive and you need a database now. In such situation, buying con- tacts is the best solution and there are reputable companies that will supply you with valuable information. One caveat is that you need to know what you are looking for: describe your perfect customer in terms of age, income, sex, family status, geography, and buying behavior on the consum- er market. Sales figures, number of employees, and geography are some considerations for the business-to-business market. Segmenting your database is part of the process to make it more useful. Your existing customers should receive a differ- ent message than your prospects. Entrepreneurs, often times, concentrate on new sales and I get it, a business needs to have fresh customers to thrive. However, remember the Pareto Principle: 80% of your sales come from 20% of your customers. I have seen this rule first-hand on my years of experience and it stays pretty close to 80/20 over different industries. Going after new business is great as long as you are taking good care of your top 20%. Your business is unique and so will be your communication campaign. Call us at (520)515-5478 or e-mail us at nor- tonr@cochise.edu to set-up an appointment to develop strate- gies to maximize your existing database or work with you to develop a database building plan. Databases Cornerstone of your communication campaign