How to capture the new market and on which parameters promotion done and steps for sustainability of business in the outside market

2. Hashir fareed
Shahroz ali

3. To a new market
segment

4.  a regular gathering of people for the
purchase and sale of provisions, livestock,
and other commodities.

5.  Market segmentation is the process of
dividing a market of potential customers into
groups, or segments, based on different
characteristics.

8. Marketing Microwave oven
To a
New Market Segment..

9.  Microwave Oven, By: White Appliances ,An
international company.
 Manufactured in U.S. And Asia.
 Exported to mkt. Of Europe and U.S.

10.  Wan’na promote the high-end models in In
Indian market.
 The high-end models are manufactured in
U.S. And exported to india.

11.  Our presence in Indian Market is limited at this
time.
 After analysis ,the conclusion came's out that
besides the market of high-end models, some
problems exists:
a) A market for Microwave Oven at All Price
Levels exist.
b) Several international companies like Samsung,
whirlpool and LG Electronics are entering the
market with the idea.
c) Our Ideology is comparatively low ,about
Indian market

12.  First sell the idea before product that what
the oven will do for Indian families.
 Only it sold when Indians change their eating
habits like Europeans.
 Some companies disagree with the statement
above. They said Indian dishes can be
prepared easily in oven.
 One housewife commented that I bought the
oven that I like it ,but it is really useful.

13.  Got as a gift but food doesn't taste the same
 Middle man is looking for low cost.
 Sales are high in Bombay and Delhi about 70%
of total. But good news is that ovens are
beginning to be seen in smaller towns.
 Marketers acknowledge that cracking the
mindset that oven is not suited to Indian
food holds the key to future growth.

14.  People own microwaves but it is mostly used
for re-heating purpose.
 Consumers still un-clear about the use of
microwaves, so marketers must shift from
mass marketing to direct marketing.
 In 1990 the microwave is use to cook Indian
food firstly.
 Simple lentils, spicy dal, even tandoori
chicken are mostly cooked.

15.  India introduce a site “mouthShut.com” to
get consumers review.
It is p2p information exchange.
Offices held in Bombay, Vienna, Austria,
Virginia, U.S.A., and Dubai ,UAE has post the
first result of consumer’s review about LG
Robogrill microwave (Model:LGMH-685 HD)

16.  Developing strategy.
 Select target market.
 Improve microwave features comparatively.
 Less possible price.
 Promotion
 distribution

17.  That you may want to consider:
a. Indian food preparation vs Western food
preparation.
b. Values and customs that might affects
opinions about microwave ovens.
c. The affect of competition in the market.

19.  If we take correct measures of developing
strategies ,better targeting , better
promotion comparatively then we chaise the
market easily.