Marketing Management.pptx
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This document discusses distribution channels in marketing management. It defines a distribution channel as the chain of businesses that pass a good from production to the final consumer. Distribution channels can include wholesalers, retailers, distributors, and the internet. The document then describes the functions of distribution channels, different types of channels including direct, indirect and hybrid, and considerations for designing an effective distribution channel such as analyzing customer needs and constraints. It also discusses channel management, vertical and horizontal marketing systems, wholesaling vs retailing, and e-tailing or electronic retailing.
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Ss m arketing channels
The document discusses key aspects of marketing channels, including the importance of effective channel strategy, the growing power of retailers, and the need to reduce distribution costs. It also covers relationship marketing and building long-term partnerships between producers and distributors. The overall message is that channel strategy is crucial for business success given the importance of efficiently distributing products to customers.
Designing and Managing Integrated Marketing Communications
This document provides an overview of integrated marketing communications. It discusses key concepts such as the marketing communications mix, communications process models, developing effective communications, and managing an integrated approach. The main points covered are:
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2) There are macro and micro models of the communications process that marketers should understand to develop effective communications.
3) Developing communications involves identifying the target audience, setting objectives, designing messages, selecting channels, and establishing a budget.
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Marketing Management -Unit 3 recap
Delivering and Promoting Product: Supply Chain Decisions Nature, Types, Channel Design and Channel Management Decisions, Retailing, Wholesaling, Personal Selling: Personal Selling Process, Managing the Sales Force. Promotion Mix: Advertising, Sales Promotion, Public Relations. Emerging Trends in Marketing: Green Marketing, Event Marketing, Network Marketing, Social Marketing, Buzz Marketing/ Viral Marketing, Customer Relationship Management (CRM), Global Marketing, Rural Marketing, E-Commerce: Marketing In The Digital Age.
Assignment of sales and channel marketing
A distribution channel is the path that a product takes from production to consumption, including any intermediaries. Choosing an effective distribution channel strategy involves considering factors like sales volume, costs, profits, and brand image. Common distribution channels include direct sales from producer to consumer, sales through retailers, and sales through wholesalers or distributors who then sell to retailers. An effective channel strategy maximizes sales and profits while maintaining brand image.
Imc
Integrated marketing communications (IMC) coordinates various promotional tools from the perspective of the customer. During the 1980s, companies began strategically integrating tools like advertising, direct marketing, sales promotions, public relations, and personal selling. The growth of IMC was driven by factors like shifts in power from manufacturers to retailers and the rise of the internet. IMC allows for better synergy between promotional functions while avoiding duplication to maximize return on investment. It manages the promotional mix of various communication tools.
Imc
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Advertising & promotion
The document discusses various aspects of marketing communications and advertising. It defines the communications mix as involving all tools used to communicate with customers, including advertising, social media, packaging, direct marketing, websites, and events. It notes that successful campaigns use all elements of the communications mix in an integrated, multi-channel approach. The document then distinguishes the communications mix from the marketing mix and outlines different types of advertising appeals and sales promotion tools.
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Marketing Management -Unit 3 recap
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A distribution channel is the path that a product takes from production to consumption, including any intermediaries. Choosing an effective distribution channel strategy involves considering factors like sales volume, costs, profits, and brand image. Common distribution channels include direct sales from producer to consumer, sales through retailers, and sales through wholesalers or distributors who then sell to retailers. An effective channel strategy maximizes sales and profits while maintaining brand image.
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Integrated marketing communications (IMC) coordinates various promotional tools from the perspective of the customer. During the 1980s, companies began strategically integrating tools like advertising, direct marketing, sales promotions, public relations, and personal selling. The growth of IMC was driven by factors like shifts in power from manufacturers to retailers and the rise of the internet. IMC allows for better synergy between promotional functions while avoiding duplication to maximize return on investment. It manages the promotional mix of various communication tools.
Imc
Integrated marketing communications (IMC) coordinates various promotional tools from the perspective of the customer. During the 1980s, companies began strategically integrating tools like advertising, direct marketing, sales promotions, public relations, and personal selling. The growth of IMC was driven by factors like shifts in power from manufacturers to retailers and the rise of the internet. IMC allows for better synergy between promotional functions while avoiding duplication to maximize return on investment. It manages the promotional mix of various communication tools.
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The document discusses various aspects of marketing communications and advertising. It defines the communications mix as involving all tools used to communicate with customers, including advertising, social media, packaging, direct marketing, websites, and events. It notes that successful campaigns use all elements of the communications mix in an integrated, multi-channel approach. The document then distinguishes the communications mix from the marketing mix and outlines different types of advertising appeals and sales promotion tools.
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Unit 4_Marketing Notes.pptx
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Chapter 9 Communicating Value
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- Customer relationship management often requires building customer databases and data mining to detect trends, segments and needs, with significant risks to consider.
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This presentation explain how channels are essential in distribution management
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1) A supply chain consists of upstream suppliers and downstream distribution channels that help produce and deliver products to customers. It is important for marketers to consider both the supply chain and demand chain in their planning.
2) Most producers use intermediaries like wholesalers and retailers to help distribute products through marketing channels to reach more customers. These intermediaries help bridge gaps in time, place, and ownership.
3) When designing marketing channels, companies must evaluate alternatives based on meeting customer needs while optimizing costs, control, and adaptability to changes in the environment. Managing relationships with strong channel partners is also important for success.
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“Sales promotion includes marketing devices for stimulating buyer interest and product trial.”
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- The document discusses marketing channels and value networks, explaining the functions and types of intermediaries involved in moving goods from producers to consumers. It also examines how companies can design effective channel strategies and make decisions around channel management, integration, and issues in e-commerce and mobile marketing channels. Managing conflicts between channels and building partnerships across the value network are also addressed.
EContent_3_2023_11_29_09_52_27_Unit4PlaceDecisionpptx__2023_10_11_09_54_32.pptx
This document discusses marketing channels and channel intermediaries. It defines a marketing channel as the set of interdependent organizations involved in making a product available to consumers. Channel intermediaries like retailers, wholesalers, and brokers are described. The document also discusses different channel structures for consumer and business products, including direct channels and channels with multiple levels involving wholesalers and retailers. Channel strategies like intensive, selective, and exclusive distribution are explained along with examples. The importance of marketing channels in providing scale, creating product utility, facilitating exchange, and performing other functions is highlighted.
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The document discusses the key concepts of marketing including definitions, the marketing mix (the 4Ps of product, price, place, and promotion), different marketing orientations, and specializations within marketing. It provides examples to illustrate marketing channels and the product life cycle. The overall focus is on understanding marketing as a process of identifying and satisfying customer needs through an exchange relationship.
Channel of distribution
Distribution channels are an important element of marketing mix and are the routes through which products reach target customers. Indirect channels utilize middlemen like merchants and agents to distribute products from producers to consumers. Direct channels do not involve middlemen and producers sell directly to consumers. Companies may also use mixed channels that employ both direct and indirect methods simultaneously in different markets.
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The document discusses marketing mix place decisions, which involve how to distribute products to target customers. It covers channel distribution systems that perform transactional, logistical, and facilitating functions. Distribution decisions include location, market coverage, channel member selection, logistics, and service levels. Most producers use intermediaries like distributors and retailers rather than selling directly to end users. Effective channel management requires selecting and motivating intermediaries. The document provides examples of Apple Stores and Vodafone stores as direct marketing channels.
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2) Most producers use intermediaries like wholesalers and retailers to help distribute products through marketing channels to reach more customers. These intermediaries help bridge gaps in time, place, and ownership.
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“Sales promotion includes marketing devices for stimulating buyer interest and product trial.”
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In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"How To Navigate AI - The Future is Yours to Define - Tim Hayden
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As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.Assignment 2 Task 1: Digital Marketing Course
How Consumers Use Technology And Its Impact On Their Lives
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
How American Bath Group Leveraged Kontent
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Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assetsAmazing and On Point - Ramon Ray, USA TODAY
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Marketing Management.pptx
- 1. MM Marketing Management Distribution Decisions D istribution Ch annel in Mark eting
- 2. Know About: Mark eting Managem ent • Distribution Channel • Types of Distribution Channel • Design of Distribution Channel • Channel Management • Channel Dynamics- VMS, HMS • Whole selling retailing, • E-tailing Marketing Management MM
- 3. FR Distribution Channel • A distribution channel is a chain of businesses or intermediaries through which a good or service passes until it reaches the final buyer or the end consumer. • Distribution channels can include wholesalers, retailers, distributors, and even the internet. Marketing Management MM Production Consumer Production Wholesaler Retailer Consumer
- 4. FR What is Distribution Channel? Marketing Management Distribution Channel Indirect Traditional Direct Reseller Strategy Direct Selective MM
- 5. FR Marketing Management Functions of Distribution Channel Information Promotion Contact Matching Negotiation Physical Distribution Financing Risk Taking MM
- 6. FR Types of Distribution Channel Marketing Management Direct Distribution • Direct channels are usually used by manufacturers selling perishable goods, expensive goods, and whose target audience is geographically concentrated. Indirect Distribution • When a manufacturer involves a middleman/intermediary to sell its product to the end customer, it is said to be using an indirect channel. Hybrid Distribution • When a manufacturer uses more than one distribution channel simultaneously to reach the end-user, he is said to be using the dual distribution strategy. MM
- 7. Design of Distribution Channel Analyzing the Needs of the Customer Establishing Channel Objectives Considering Channel Constraints Listing Channel Tasks Identifying Channel Alternatives Evaluating Alternate Channels MM
- 9. Channel Dynamics Marketing Management • Products of any company should be sent to sale – centers for selling out. The way used to send goods / products of a company to consumers is called distribution channel. MM
- 10. FR Marketing Management Channel Dynamics: Vertical Marketing System (VMS) A vertical marketing system is when producers, wholesalers and retailers work in unison to meet their customers' needs. It allows one company to have control over the entire process of producing and selling a product. Manufacturer Wholesaler Retailer Consumer Manufacturer Wholesaler Retailer Consumer MM
- 11. FR Marketing Management Channel Dynamics: Horizontal Marketing System (HMS) A Horizontal Marketing system is a form of distribution channel wherein two or more companies at the same level unrelated to each other come together to gain the economies of scale. Retailer Wholesaler Manufacturer Company 1 Company 2 MM Starbucks Apple Facebook Instagram Examples:
- 12. FR Marketing Management Whole Selling Retailing Essentially there are two main ways to sell your product – either as a wholesaler, or as a retailer. When choosing the most appropriate avenue to market, you must consider which model fits best with: •Your strengths and personality as a business owner •The brand identity of your business and its product or products •How best to reach your target market Wholesale Retail vs MM
- 13. E-tailing Or Electronic Retailing E l e c t r o n i c r e t a i l i n g (e - t a i l i n g ) i s a n i n t e r n e t - b a s e d s a l e s p l a t f o r m w h e r e c o n s u m e r s a r e a b l e t o b u y a n d s e l l g o o d s o n l i n e d i r e c t l y f r o m a b u s i n e s s w i t h o u t p h y s i c a l l y i n s p e c t i n g t h e g o o d s . Marketing Management MM List Products Promote Products Customer Support Process Payment Deliver Product Pay-to Retailer E-tailing Responsibilities