2. Chevy Volt (Source: Hybridcars.com)
March 2012 U.S. Sales:
2289 Units
Average Invoice Price: $39,202
$89,733,378.00 March revenue
Market Share (U.S.):
.16% of Total Light Vehicle Market
3.5% of Alternative Fuel Vehicle Market(Hybrid, Clean Diesel, Electric)
55% of Reported Electric Plug-In Vehicle Market
Total Available Market (U.S.)
2011: 268,752 Hybrid Vehicle Units
12,374,000 Total Vehicles
3. Competitor Market Share
As a percentage of march 2012 alternative fuel vehicle unit sales
Source: Hybridcars.com
Direct Competitors (Plug-In Electric)
Toyota Prius Plug-In: 911 Units, 1.42% Market Share
Nissan Leaf: 578 Units, .90% Market Share
BMW Active E: 326 Units, .51% Market Share
Indirect Competitors (Hybrid, Diesel)
Toyota Prius Hybrid: 27,800 Units, 43.43% Market Share
Toyota Camry Hybrid: 5,404 Units, 8.44% Market Share
VW Jetta Clean Diesel: 5,047 Units, 7.88% Market Share
Lexus CT200H Hybrid: 2,223 Units, 3.47% Market Share
Hyundai Sonata Hybrid: 2,095 Units, 3.27% Market Share
VW Passat Clean Diesel: 2052 Units: 3.21 % Market Share
4. Hybrid Market Growth Rate
10
5
0
2010 2011 2012
-5
-10
Total
Hybrid
% -15
-20
-25
-30
-35
Note: Hybrid market was chosen for analysis because 2011 was the first year for
all major plug-in electric vehicle’s from publicly traded companies.
6. Market Share: Growing or Shrinking?
Source: Hybridcars.com
March 2012 Sales
Up 276.5% compared to 2011 March Sales
But…
Plug-In Electric Vehicles as a whole are up even more, up
349.4% from March 2011.
Conclusion:
Despite major growth, market share for Chevy Volt
decreased in March 2012
67% of Market Share for PEV’s in 2011, down to 55% 2012
