2. Nissan Leaf SWOT
Weaknesses
Strengths
Shorter total range, "range anxiety“
More environmentally friendly (fully electric) Must reserve ahead of time to buy one in most areas
Higher seating capacity
Less appeal to the average driver
Longer electric range
Qualifies for more tax breaks Only one operating option, no gas option
HOV privilege in CA and other states Fewer entertainment features than competition
Can reserve online, no contact with salesman
Price ($32,000+)
Less maintenance than gas/hybrid competition
Opportunities (Compared to Chevy Volt) Threats (Compared to Chevy Volt)
+ Green trend - Public perception of electric cars
+ Rising Gas Prices + Higher future emissions requirements
+ Increased number of charging stations = More competitors by 2015
+ Tax breaks for environmentally friendly cars - New efficient technologies
3. Toyota Prius Plug In SWOT
Strengths Weaknesses
5 star crash test safety rating Price ($32,000+)
Zero emissions in full electric mode Lithium Ion Battery
High MPG hybrid Batteries cause potential accident hazards
Slow 0-60 (10.4 seconds)
Short range in full electric mode
Opportunities (Compared to Chevy Volt) Threats (Compared to Chevy Volt)
+ Green trend - Public perception of electric cars
+ Rising Gas Prices = Higher future emissions requirements
= Increased number of charging stations = More competitors by 2015
=Tax breaks for environmentally friendly cars = New efficient technologies (hydrogen, etc)
4. Honda Insight SWOT
Strengths Weaknesses
Low price ($18,350+) Stiff/choppy ride
5 Star Safety Rating Noisy
Honda reliability Small interior
Poor visibility
Slow 0-60 (11.8 seconds)
Opportunities (Compared to Chevy Volt) Threats (Compared to Chevy Volt)
= Green trend - Public perception of electric cars
- Rising Gas Prices = Higher future emissions requirements
= Increased number of charging stations = More competitors by 2015
-Tax breaks for environmentally friendly cars = New efficient technologies (hydrogen, etc)
5. Purchase Price, and Cost/Mile
Cost per mile assumes national average of $.11 per KW/Hour for electricity, and $4.43 for unleaded gasoline
Low cost/mile High cost/mile
Low MSRP
Insight
Nissan Leaf Prius
Plug-In
High MSRP
Volt (EV mode) Volt (Gas mode)
6. Comfort and Safety
For wealthy demographic
(Source: Consumer Reports and NHTSA Crash Test Safety Ratings)
High Safety Rating
Very Comfortable Uncomfortable
Volt
Prius
Plug-In
Insight
Low Safety Rating
Nissan Leaf
