2. Strengths
Environmentally friendly.
Battery
powered up to 35 miles
35 mpg city/ 40 mpg hwy on gas power
Cost-efficient
Battery charges for approx. $1.50 per day
5-Star Safety Rating
Rear-visioncamera
8 standard air bags
4. Opportunities
“Green” trend in society
=Growing market for Volt
Charging stations
2x electric motor capacity for commuters
when they can charge at work
Gas Prices
Society fed up with high prices, looking for
alternatives
5. Threats
Public perception
Some thing that electric cars are slow, and people that drive
them are “snobby”
New emissions requirements
Could hurt Volt, as gas cars are required to become more
efficient in the future
Nissan Leaf
Successful car, launched around same time as Volt.
Currently has a 20,000 waitlist of people wanting to buy the car.
New fuel technology
Might be a more efficient competitor to gasoline in the near
future.