Presentation - Brand Simulation Strategy Results

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One of my attempts at creating a fairly useful presentation that wasn\'t death by bulletpoints.

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Presentation - Brand Simulation Strategy Results

  1. 1. A Puzzle <br />Called <br />PharmaSim<br />Team 02<br />Kevin Albright<br />Nikita Handa<br />Henry Jenkins<br />Senh Lam<br />Clark Li<br />
  2. 2.
  3. 3. “No Dollar Left Behind”<br />Sales<br /><ul><li>Deployed more salespeople than any other competitor.
  4. 4. Maintained at least 20% lead in primary channels.
  5. 5. Average Sales / Salesperson:
  6. 6. Round 4: $3.2 million
  7. 7. Round 10: $5.3 million</li></ul>Promotion<br /><ul><li>Point of sale promotions were primary focus.
  8. 8. Coupon programs generally paid for themselves in about 2-3 rounds.
  9. 9. Did not see much impact from trials or co-op advertising.</li></li></ul><li>Advertising<br /><ul><li>Stayed with BMW for all products.
  10. 10. Tailored the message for the appropriate demographic and product benefits.
  11. 11. Lost sight of advertising arms race vs. Besthelp in round 8, fixed in rounds 9+.(Robbed Peter to pay Paul).</li></li></ul><li>Allstar Sales as a Percentage of Total Channel Sales<br />Round 4<br />Round 10<br />Round 7<br /><ul><li>Focus on chain drugstore, grocery and mass merchandisers.
  12. 12. Groceries and chain drugstores were biggest winners.
  13. 13. Mass merchandisers never grew bigger than independent drugstores.
  14. 14. Independent drugstores were never entirely lost because of wholesalers.</li></li></ul><li>Overlay of prices: Rounds 4, 7, 10<br />
  15. 15. Overlay of prices: Rounds 4, 7, 10<br />
  16. 16. Overlay of prices: Rounds 4, 7, 10<br />
  17. 17.
  18. 18.
  19. 19.
  20. 20.
  21. 21.
  22. 22. Discipline<br />
  23. 23. Financial Results<br />Would you invest in this company? We would!<br />

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