BRIEF HISTORY OF UNILEVER BANGLADESH ENTERPRISE SYSTEM IN UNILEVER BANGLADESH HOW ENTERPRISE SYSTEM HELPS BUSINESS TO ACHIEVE OPERATIONAL EXCELLENCE? UNILEVER E-BUSINESS STRATEGY IMPLEMENTATION OF MARKETING INFORMATION SYSTEM CONCLUSION

2. MARKETING INFORMATION SYSTEM:
UNILEVER
BANGLADESH

3. 1. BRIEF HISTORY OF UNILEVER BANGLADESH
1. ENTERPRISE SYSTEM IN UNILEVER BANGLADESH
a. HOW ENTERPRISE SYSTEM HELPS BUSINESS TO ACHIEVE OPERATIONAL
EXCELLENCE?
b. UNILEVER E-BUSINESS STRATEGY
1. IMPLEMENTATION OF MARKETING INFORMATION SYSTEM
1. CONCLUSION
3
CONTENT

4. BRIEF HISTORY OF
UNILEVER
BANGLADESH
Let’s start with the history
4

5. ▸ World’s one of the largest
Household and Personal Care and
Foods Manufacturer
▸ Annual turnover of 47 Billion Euro
or approximately TK. 320000 crore
▸ Around here in Bangladesh for more
than four decades
▸ Manufacturing facility in Kalurghat,
Chittagong
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6. ▸ HQ of UBL is in Gulshan- 1, Dhaka
▸ Lever Brothers Bangladesh Ltd was constituted
with Unilever owing 60.75% shares and the
Government of Bangladesh owning the
remaining 39.25% shares
▸ In 2004, Lever Brothers was renamed, “Unilever
Bangladesh Limited” in order to align its
corporate identity and logo with that of the
global Unilever
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7. ENTERPRISE
SYSTEM IN
UNILEVER
Is designed to :
▸ Eradicate duplication
▸ Leverage its scale
▸ Make improvements in its focus on consumers and the
marketplace
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8. ENTERPRISE
SYSTEM IN
UNILEVER
(Cont’d…)
All of Unilever’s production participated in this productivity
initiative Unilever integrated this systems to:
▸ standardize inventory forecasting
▸ planning functions with its software system for supply chain
▸ customer relationship system
▸ enterprise resource planning software provider to unify its
infrastructure
▸ processes to provide enhanced product traceability and process control
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9. provide a technology
platform that enables
organizations to integrate
and coordinate their
business processes
How
Enterprise
System
Helps
Business To
Achieve
Operational
Excellence?
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provides a single system
that is central to the
organization and that
ensures information can
be shared across all
functional levels and
management hierarchies
create a standard data
structure and are
invaluable in eliminating
the problem of information
fragmentation caused by
multiple information
systems within an
organization
would be housed in one
or more data centers,
would run enterprise
software

10. UNILEVER e-
business
Strategy
▸ implementation of GDSN and RFID technologies
▸ the creation of an online buying system for making
certain types of purchases from suppliers
▸ focuses primarily on the use of the internet and
information technologies
▸ achieve operational efficiencies in dealing with suppliers
and in utilizing its distribution network
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11. UNILEVER e-
business
Strategy
(cont’d...)
UBL e-Commerce and IT includes:
▸ GSDN (Global Data Synchronisation network)
▸ RFID (Radio Frequency IDentification)
▸ Unilever Private Exchange
▸ Ariba
▸ ISIS (Integrated Supply Management Information
System)
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12. IMPLEMENTATION OF
MARKETING
INFORMATION SYSTEM
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13. ABOUT MkIS
A MARKETING INFORMATION SYSTEM HAS FOUR COMPONENTS:
1. the internal reporting system
2. the marketing research systems
3. the marketing intelligence system
4. marketing models
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14. how Unilever
implements and
MkIS
▸ Data collection
▸ Data analysis and
packaging
▸ Data dissemination
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15. DATA
COLLECTION
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THE PRINCIPAL STEPS ARE THE FOLLOWING:
❏ Specification of commodities for which data is to be
collected
❏ Specification, for the selected commodities, of information
on the required variety, quality and packaging.
❏ Choice of the proper sampling design and number of
observations
❏ Timing of data collection

16. DATA
ANALYSIS
AND
PACKAGING
▸ identifies the types of analysis that
policymakers require and suggests
ways to achieve it
▸ prices at different stages of a value
chain can also be compared
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17. DATA
DISSEMINATION
▸ need to guarantee the information’s
accessibility on part of the intended
audiences
▸ simplicity in its presentation
▸ include face-to-face, newspapers, radio
and television, notice boards, the
Internet, cell phones (voice or SMS) and
smartphones
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18. INFORMATION
UNILEVER
COLLECTS
AUTOMATICALLY
▸ Information about the type of browser you use
▸ Details of the web pages you have viewed
▸ Your IP address
▸ The hyperlinks you have clicked
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19. INFORMATION
UNILEVER
COLLECTS
AUTOMATICALLY
(CONT’D...)
▸ information you choose to share when using
Third Party Sites (Facebook, Google+)
▸ websites you visited before arriving at a
Unilever Site Most internet browsers are initially
set up to accept cookies.
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20. CONCLUSION
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21. FIN
Marketing information systems are intended
to support management decision making
Five distinct functions:
1. Planning
2. Organising
3. Coordinating
4. Decisions and
5. controlling
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22. THANKS!
Any questions?