Marketing through social media is both art and science. It’s all about balance-where do you draw the line between content for the good of the order versus content for the good of the business? Too far one way and you lose followers; too far the other way and you lose your ROI.
Gini Dietrich, founder and CEO of Chicago-based integrated marketing firm Arment Dietrich, and co-author of Marketing in the Round (with Geoff Livingston) as well as the blog Spin Sucks, will cover your balance questions and more as she shares her steps to develop an integrated marketing campaign that reaches your audience the right way at the right times with the right kind of content.
Four Keys to Managing Stakeholder Expectations and Delivering ValueWorkfront
Managing stakeholder expectations is an important part of managing project-based work. If you're lucky, project stakeholders have clearly defined the value of what the successful outcome of their project might look like. Unfortunately, clearly defining the potential value of an initiative before the project has begun seems to be the exception rather than the rule in most organizations.
To help you avoid part of this trend, here are five key points to keep stakeholder expectations in check and deliver undeniable value...
The Covid-19 pandemic has disrupted and rearranged the workplace with breathtaking speed. In the span of a week, organizations across every sector have sent millions of employees to work remotely with the lockdown restriction. Without warning — and in many cases, without preparation of any kind — managers have been thrust into the position of leading virtual teams, many for the first time. It’s challenging enough to manage yourself in quarantine without face-to-face human interaction and the structure of a typical workday. Now add to that the task of managing a team under those conditions, especially when we’ve never done it before. It’s daunting. Onboarding a new leader remotely requires careful planning. While joining a new company or team is like to an organ transplant—and you are the new organ. If you are not thoughtful in adapting to the new situation, you could end up being attacked by the organizational immune system and rejected. Pressurized conditions, heightened uncertainty, and an overall sense of dislocation make it even more difficult. This slide offers the strategies on how to adopt the First 90 days strategies into a remote working in VUCA environment.
Delivered at Casual Connect Europe 2017. Is there a secret sauce to becoming a successful founder in the games industry? What are the major challenges in today’s market? Four of Germany’s top entrepreneurs with a combined experience of more than 50 years in the business will share their lessons learned, personal tips and tricks, discuss common mistakes and how to best avoid them.
Panelists: Kai Bolik, CEO & Founder, GameDuell
Klaas Kersting, CEO, flaregames
Heiko Hubertz, Founder & CEO, WHOW Games GmbH
Jens Begemann, Founder & CEO, Wooga
MODERATOR: Heiko Klinge, Editor-in-Chief, GameStar
What makes a coach masterful? More than what you do as a coach, it is a way of being. Here are 29 principles that will guide you on your journey to becoming a Masterful Coach. Please enjoy and comment below!
Four Keys to Managing Stakeholder Expectations and Delivering ValueWorkfront
Managing stakeholder expectations is an important part of managing project-based work. If you're lucky, project stakeholders have clearly defined the value of what the successful outcome of their project might look like. Unfortunately, clearly defining the potential value of an initiative before the project has begun seems to be the exception rather than the rule in most organizations.
To help you avoid part of this trend, here are five key points to keep stakeholder expectations in check and deliver undeniable value...
The Covid-19 pandemic has disrupted and rearranged the workplace with breathtaking speed. In the span of a week, organizations across every sector have sent millions of employees to work remotely with the lockdown restriction. Without warning — and in many cases, without preparation of any kind — managers have been thrust into the position of leading virtual teams, many for the first time. It’s challenging enough to manage yourself in quarantine without face-to-face human interaction and the structure of a typical workday. Now add to that the task of managing a team under those conditions, especially when we’ve never done it before. It’s daunting. Onboarding a new leader remotely requires careful planning. While joining a new company or team is like to an organ transplant—and you are the new organ. If you are not thoughtful in adapting to the new situation, you could end up being attacked by the organizational immune system and rejected. Pressurized conditions, heightened uncertainty, and an overall sense of dislocation make it even more difficult. This slide offers the strategies on how to adopt the First 90 days strategies into a remote working in VUCA environment.
Delivered at Casual Connect Europe 2017. Is there a secret sauce to becoming a successful founder in the games industry? What are the major challenges in today’s market? Four of Germany’s top entrepreneurs with a combined experience of more than 50 years in the business will share their lessons learned, personal tips and tricks, discuss common mistakes and how to best avoid them.
Panelists: Kai Bolik, CEO & Founder, GameDuell
Klaas Kersting, CEO, flaregames
Heiko Hubertz, Founder & CEO, WHOW Games GmbH
Jens Begemann, Founder & CEO, Wooga
MODERATOR: Heiko Klinge, Editor-in-Chief, GameStar
What makes a coach masterful? More than what you do as a coach, it is a way of being. Here are 29 principles that will guide you on your journey to becoming a Masterful Coach. Please enjoy and comment below!
What remedies should we seek for organizations which cannot learn, adapt and create? Most leaders imagine it to be something they lack, and add chief officers, innovation labs and digital business units to their companies. The better strategy is to remove things that already exist—impediments to the behaviors that sustain innovation, growth and a culture of continuous improvement.
Creating consumer experiences for our clients is what we do. And as more and more marketers realize the power of experiences in comparison to passive media and advertising, we do not intend to slow down. This is how we craft our work.
Ollie u meet me - womenpreneur in techIsah Kambali
Ollie Salsabeela owner KutuKutuBuku.com kemarin share tentang Tips Dia tentang "Women In Tech" Bagaimana dia memulai perjalanan Bisnisnya.
event ini kerjasama antara Komunitas Melek Internet dan Telkom
The Strategic Sales Audit is an objective review of the structure, systems, style, staff, skills, strategy, and shared values of your sales and marketing effort, with special emphasis on people and motivation.
Infographic - The Momentum Scaling Strategy FrameworkDavender Gupta
What are the major stages of scaling a high-growth-potential, non-VC funded venture from market entry to market leadership, and what are the success criteria for each stage?
Author: Davender Gupta davender@davender.com
(c)2018. All Rights Reserved
Want To Improve Your Retention? Focus On This One ChangeDrift
Drift CEO David Cancel's presentation from SaaStock 2016 on the change that your business needs to make to improve retention: aligning incentives. Based on lessons learned at Performable, HubSpot, and Drift.
The secret is to align all of the teams inside of your company around customer retention. Here's how to do it.
Like many leaders, you may have resolved to help your teams thrive in the new year despite the challenges posed by change. But how do you and your team deliver solid and consistent results when change seems to be the only constant?
Is your team in shape to face today's change challenge and resilient enough to bounce back and do it again tomorrow?
Rainmaker 2018 - The Secret to Becoming an A-PlayerRalph Barsi
There's a philosophical dilemma behind the common question - how do I become a Sales A-player? On one hand, salespeople want to improve their game but genuinely don’t know what they need to do. On the other hand, deep down, they really do know the answer but seemingly can't apply what they know. This presentation imparts a few rules to consider if you aim to level-up.
TOPO Summit 2018 - Plan the Work and Work the PlanRalph Barsi
Too many salespeople think they know the company or team's mission, let alone the mission of their prospects. This is far from the truth.
This presentation from the TOPO Summit on March 21, 2018 in San Francisco highlights table stakes to consider for teams unclear on the mission.
How can you best lead your team and company through periods of rapid change and uncertainty? What can you do to invest in values and culture at a time when they matter more than ever? Join this session to add actionable tools to your toolkit along with a boost of optimism and support.
Part two of the workshop focuses on looking for new and innovative ways to communicate with potential clients, employees,
and other stakeholders. You will gain new insights into how to use social
media to build your business. Not only will you discover how social media can help differentiate your from your competitors,
but you'll also discover how to incorporate social media into your business and communication plans.
The future of PR is now. It's not five years from now. It's not three years from now. It's happening right now and if you don't learn the new skills needed to keep up, you'll eventually be left behind.
What remedies should we seek for organizations which cannot learn, adapt and create? Most leaders imagine it to be something they lack, and add chief officers, innovation labs and digital business units to their companies. The better strategy is to remove things that already exist—impediments to the behaviors that sustain innovation, growth and a culture of continuous improvement.
Creating consumer experiences for our clients is what we do. And as more and more marketers realize the power of experiences in comparison to passive media and advertising, we do not intend to slow down. This is how we craft our work.
Ollie u meet me - womenpreneur in techIsah Kambali
Ollie Salsabeela owner KutuKutuBuku.com kemarin share tentang Tips Dia tentang "Women In Tech" Bagaimana dia memulai perjalanan Bisnisnya.
event ini kerjasama antara Komunitas Melek Internet dan Telkom
The Strategic Sales Audit is an objective review of the structure, systems, style, staff, skills, strategy, and shared values of your sales and marketing effort, with special emphasis on people and motivation.
Infographic - The Momentum Scaling Strategy FrameworkDavender Gupta
What are the major stages of scaling a high-growth-potential, non-VC funded venture from market entry to market leadership, and what are the success criteria for each stage?
Author: Davender Gupta davender@davender.com
(c)2018. All Rights Reserved
Want To Improve Your Retention? Focus On This One ChangeDrift
Drift CEO David Cancel's presentation from SaaStock 2016 on the change that your business needs to make to improve retention: aligning incentives. Based on lessons learned at Performable, HubSpot, and Drift.
The secret is to align all of the teams inside of your company around customer retention. Here's how to do it.
Like many leaders, you may have resolved to help your teams thrive in the new year despite the challenges posed by change. But how do you and your team deliver solid and consistent results when change seems to be the only constant?
Is your team in shape to face today's change challenge and resilient enough to bounce back and do it again tomorrow?
Rainmaker 2018 - The Secret to Becoming an A-PlayerRalph Barsi
There's a philosophical dilemma behind the common question - how do I become a Sales A-player? On one hand, salespeople want to improve their game but genuinely don’t know what they need to do. On the other hand, deep down, they really do know the answer but seemingly can't apply what they know. This presentation imparts a few rules to consider if you aim to level-up.
TOPO Summit 2018 - Plan the Work and Work the PlanRalph Barsi
Too many salespeople think they know the company or team's mission, let alone the mission of their prospects. This is far from the truth.
This presentation from the TOPO Summit on March 21, 2018 in San Francisco highlights table stakes to consider for teams unclear on the mission.
How can you best lead your team and company through periods of rapid change and uncertainty? What can you do to invest in values and culture at a time when they matter more than ever? Join this session to add actionable tools to your toolkit along with a boost of optimism and support.
Part two of the workshop focuses on looking for new and innovative ways to communicate with potential clients, employees,
and other stakeholders. You will gain new insights into how to use social
media to build your business. Not only will you discover how social media can help differentiate your from your competitors,
but you'll also discover how to incorporate social media into your business and communication plans.
The future of PR is now. It's not five years from now. It's not three years from now. It's happening right now and if you don't learn the new skills needed to keep up, you'll eventually be left behind.
Visual storytelling is a big trend for 2015. Get ideas for visuals to use and how to measure them from Michael Smart, Amber Naslund, Raleigh Wilkins, and Gini DIetrich.
Spin Sucks talks about the blurry lines of public relations, how to conduct our jobs ethically, and how to stay honest and transparent through disclosure.
In a world where attention is divided among our customers and prospects, email drip campaigns still work, if done well and with value. Learn the Spin Sucks seven-step process here.
Social Media Marketing World Crisis ManagementGini Dietrich
Every organization will face issues that could become crises...and crises that could cripple you. Learn how to manage both so they don't escalate and ruin the organization.
Though many marketers and communicators like to use the tactic of sex to sell, it only works if you're selling sex. Spin Sucks looks at how to communicate ethically, with a long-term look toward results.
Have you struggled to find a pay strategy that actually drives higher performance?
Well, it doesn’t have to be a mystery. Learn what high performance companies do to develop high performance rewards strategies. Turn Your Compensation Cost into an Investment in Business Growth!
View the recorded presentation on VisionLink's website: https://www.vladvisors.com/compensation-knowledge-center/webinars/5-keys-to-building-a-high-performance-pay-strategy-in-2018
Which Long-Term Incentive Plan is Right for Your Company? If you plan to grow your company, you will need a pay plan that rewards long-term performance. You just will! Employees want to know they can participate in the business value they help create.
The hard part is determining which value-sharing approach is most suitable. Should you share stock? If so, should you give away present value or just future value? If you do not want to share equity, do you still want to tie the incentive to business growth in some way? There are lots of questions to be answered before you can determine which LTIP strategy is best.
In short, we can help you decide how to pick the best LTIP for your company.
We are proud to announce our 34th Innovation Excellence Weekly for Slideshare. Inside you'll find ten of the best innovation-related articles from the past week on Innovation Excellence - the world's most popular innovation web site and home to 5,500+ innovation-related articles.
How to build a pay strategy that performs the way you want it to.
Do you want to ensure your pay strategy will succeed—that it will do the job you’ve “hired” it to do?
If so, you must learn the process that compensation experts use. It includes four phases of planning. If followed, you will end up with a compensation offering capable of attracting premier talent and turning your employees into growth partners.
VisionLink has been building rewards strategies for over 20 years. Now we want to share our secrets with you. Join us to learn the four steps to effective pay design and why each is essential.
How to Gain Leadership Buy-In for Your Training Program BizLibrary
Leadership support is critical to the success of a training program, but many HR departments are challenged in building that bridge and actually gaining the support that is necessary. In this session, Shannon Kluczny and Katie Miller from BizLibrary will look at why leadership buy-in is critical and introduce a 10-step program to make it happen. You’ll walk away with ideas, guides and action plans to implement.
In this dynamic business landscape, crafting strategies that withstand uncertainties is paramount. Explore the art of developing resilient strategies that adapt to changing conditions while maintaining focus on long-term goals.
Share Company Value without Sharing Equity. Many companies wonder whether there is a way to tie a long-term incentive to the value of the company without giving away equity. The answer is yes and the solution is Phantom Stock. This concept has become the answer for many company leaders who feel reluctant about sharing stock but feel equally strong that their key people should participate in the value they help create. This presentation will describe how phantom stock works and why it has become such a valuable solution for business leaders seeking an alternative to equity sharing. Whether you have a phantom stock plan now or are just considering whether it would work in your circumstance, you will not want to miss this presentation!
The Importance of Developing a Strong Business Strategy.docxMARKEF
Every business has natural weaknesses within all organizations for various reasons. What a business strategy does is try to remedy these weaknesses so that companies don’t trip up and suffer their impact too greatly. The strategy helps us define our business, gives it a set of values, and gives it purpose and provides a roadmap for our business, shows us our destination, and identifies useful stopping points along the way.
A business strategy refers to all the decisions taken, and actions undertaken by a business for achieving the larger vision. Precisely, it is the backbone of every business, and any shortcomings could mean that the business goals get lost midway.
So you want to upscale your business? It’s one of the most common goals of companies, I can’t blame you. Especially startups are defined by their ‘yet to be planned and executed’ scaling phase and pursue to exit their state as startup and become a stable business with a sustainable and viable business model as well as the options for upscaling. But just to pull you back to reality, neglecting the trends, upscaling is not a goal – it’s a potential necessity to achieve your goals. So first think about this: Why do you want to upscale your business?
Too many business leaders discover too late that their compensation offering is inadequate. They lose a key player or fail to secure a top recruit because their value proposition just isn’t compelling.
A pay strategy cannot be an afterthought. It has to be approached strategically and comprehensively or you will fail to attract, develop and retain premier talent. But how do you do that? What does a compelling pay program look like and where do you begin if you want to develop one?
Now you no longer need to wonder. VisionLink’s will give you comprehensive insight into how to build a rewards strategy that is both complete and compelling. It shares the secrets of experts who have spent the last 20 years designing successful rewards strategies for hundreds of businesses.
View a recording of the presentation: https://www.vladvisors.com/compensation-knowledge-center/webinars/how-to-build-a-more-compelling-pay-strategy
Growth hacking tips and tricks that you can trySpringPeople
The term growth hacking has been gaining popularity in the tech space.In these slides, we will talk about tips and tricks that help a skilled growth hacker to grow their company.
PCV2013 The Leadership Role for Product ManagersDerek Pettingale
This session will review leadership dynamics and the cross-functional leadership required to propel your product to a greater level of success. Includes Additional Slides on: Leadership Qualities, Organizational Culture Grid, Matrix of Requirements for Effective Change, Team Work Values and Manifesto.
Myth & Fact Of SICER
Agile SICER Framework is a Silver Bullet for Agile Transformation :-
I wish this is True - but it isn't. You can fail just as spectacularly on an Agile transformation project if we don’t follow the principles. But here You'll fail faster as you will be using Agile (due to the transparency and visibility it brings) but unfortunately it's not a silver bullet or an excuse to stop thinking.
Similar to Marketing in the Round with Social Fish (20)
Welcome to the Program Your Destiny course. In this course, we will be learning the technology of personal transformation, neuroassociative conditioning (NAC) as pioneered by Tony Robbins. NAC is used to deprogram negative neuroassociations that are causing approach avoidance and instead reprogram yourself with positive neuroassociations that lead to being approach automatic. In doing so, you change your destiny, moving towards unlocking the hypersocial self within, the true self free from fear and operating from a place of personal power and love.
11. Tips to Work in a Round
Weekly team meeting to discuss
common programs
Build a common vision to unite
Build KPIs that reflect the overall program health,
not just individual tactics
Ensure there’s a decision maker or point person
for each program (CMO/VP, or delegate per
project)
19. Tips: Build Your Case
Create a business justification report
Back your recommendation with:
Market research
Case studies
Competitor action
Ensure that there’s a decision maker or point
31. Tips: Examine Reward Structures
How do bonuses & raises support silos?
What department resources are available?
Work with HR to build team incentives
Tie incentives to KPIs and ROI
32. 1) Start your round
2) Get executive buy in
3) Use SMARTER Goals
4) Incentivize people to work together
4) Incentivize people to work together
4) Incentivize people to work together
4) Incentivize people to work together
33.
34. Gini Dietrich
Arment Dietrich Geoff Livingston
Spin Sucks Lady Soleil, Inc.
armentdietrich.com geofflivingston.com
spinsucks.com
@ginidietrich marketingintheround.com @geoffliving
Editor's Notes
Imagine your organizational structure as a wheel instead of a typical hier- archy. Think of marketing as the hub. The spokes are made up of public relations, advertising, Web, email, social media, corporate communication, search engine optimization, search engine marketing, content, and direct mail. They circle simultaneously. As the hub, your job is to ensure the following goals are achieved: All departments work together, and no single spoke moves into the more comfortable spot of its own silo. The days of one-off campaigns disappear forever. No more email campaign one month, a direct mail campaign the follow- ing month, a big product release complete with publicity the fol- lowing month, so on. Your efforts are around either a series or one annual campaign, completely integrating all disciplines. Integration is not the same message on every platform, but you ’ re using all communication disciplines appropriately, with the correct messages for each. Sales, customer service, engineering/product development, oper- ations, legal, and human resources interact with the marketing round for critical company initiatives. Marketing in the round means the silos must disappear. Forever. All the disciplines must work together, no matter what turf wars or comfort boxes your organization holds dear. Sales, customer service, legal, and human resources need to advise and provide input to the marketing round as the situation demands. Those wars and boxes mean that even though you may be doing a good job of integrating marketing, public relations, and email, the other disciplines are being left out.
There are two types of silos: the lonely and the functional. The lonely silo has no connection to the outside world. This typically hap- pens at a start-up, where the focus is on getting things done and out the door, rather than on doing things the right way.
The functional silo has what some may confuse with a team-like feel. There are brainstorm sessions and late nights and pizza brought in, but the “ team ” doesn ’ t have a seat at the business strategy table. Things don ’ t move quickly, because 10 silos have to sign off on everything, slowing the process and creating an absurd amount of red tape.
You can ’ t skip to the end and start measuring before you know what you need to measure, and that ’ s why this topic is so far into this book. You need to build your marketing round, understand where the strengths of your team lie, really break down the silos (which is going to take some time), get your executives onboard, and discover which approaches and tactics you ’ re going to use before you can implement a measurement program. As you do all of those things, though, you can also begin to build your benchmarks and your dashboard. It will take 75 to 90 days to get it right, to understand what you should be measuring, and to know what the right goals are for the campaign, program, or year. Your first benchmark may very well be zero. Or, perhaps you already have some things that are working really well and you want to not only integrate those efforts, but also grow them. CPI Example