This document provides seven tips for building an online reputation: 1. Create a strong online monitoring program to track keywords, social media, blogs, comments and forums. 2. Decide which keywords to monitor and set up Google alerts. 3. Monitor Twitter, blogs, comments sites and discussion boards. 4. Create engaging and valuable content and comment on other content to build community. 5. Have a crisis plan ready in case issues arise. 6. Predict potential issues, have positioning strategies, play offense and follow a prevention and evaluation plan. 7. Consider writing a book ahead of its time.

1. Principles of Online Reputation
arm e ntd ie trich .co m G ini D ie trich , C EO , Arm e nt D ie trich, Inc. sp insu cks.co m

2. Bo ne s G ini

12. There is such
a thing as bad
PR

13. Seven Tips for Building
Your Online Reputation

14. C re ate a
S tro ng O nline
M o nito ring
Pro g ram

15. D e cid e W hich Ke yw o rd s to
M o nito r

16. M o nito r Tw itte r

17. S e t U p G o o g le Ale rts

18. M o nito r Blo g s Yo u Find In Re ad e r

19. M o nito r C o m m e nts, Q & A S ite s,
Fo ru m s, and D iscu ssio n Bo ard s

20. U se “W h at D o Yo u Lo ve ?”

21. C re ate a D ashb o ard

22. C re ate Eng ag ing
and Valu ab le
C o nte nt

28. C o m m e nt O n
O th e r C o nte nt

32. Bu ild
C o m m u nity

33. “Yo u d o n’t have a
co m m u nity u ntil
p e o p le are talking
to o ne ano th e r,
w ith o ut th e inp u t o f
the au th o r.”– M itch

36. S tro ke Eg o s

38. H ave a C risis
Plan Re ad y

39. Th e b e st
d e fe nse is a
w e ll-p lanne d
o ffe nse .

40. Pre d ict: Anticip ate and Id e ntify Issu e s

41. Po sitio n: S trate g y fo r the Anticip ate d Issu e s

42. Pre ve nt: H o w W ill Yo u Play O ffe nse ?

43. Plan: Be Re ad y fo r Anyth ing

44. Pe rse ve re : Fo llo w Plan; S tay O n M e ssag e

45. Evalu ate : D e b rie f H o ne stly

46. W rite a Bo o k
Ah e ad o f Its
Tim e

49. Gini Dietrich
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