This document provides an overview of the hospitality sector in India, including traditions of hospitality, key industries like hotels and restaurants, and strategies for marketing and positioning businesses in the sector. It discusses hotel categories and star ratings, approaches to market segmentation in the hotel industry. Top hotels in India and worldwide are listed. Restaurant types and techniques for promotional positioning are covered. The boat house industry and popular locations are summarized. The document also discusses strategies for marketing hospitals and compares approaches between India and Western nations. It provides a SWOT analysis and forecasts for the growth of the tourism and hospitality sector in India.

1. MARKETINGHOSPITALITY SECTOR

2. “The virtue which induces us to feed and lodge certain persons who are not in need of food and lodging”.- Ambrose Bierce

3. HOSPITALITEMIN INDIAN TRADITIONS – “ATTHITI DEVO BHAVA”.RELATIONSHIP PROCESS BETWEEN A GUEST AND A HOST.IT IS THE ART OF BEING WARM TO STRANGERS.INCLUDES RECEPTION AND ENTERTAINMENT OF GUESTS, VISITORS OR STRANGERS, WITH LIBERALITY AND GOODWILL.ALSO KNOWN AS THE ACT OF GENEROUSLY PROVIDING CARE AND KINDNESS TO WHOMEVER IS NEEDED.

4. HOSPITALITY INDUSTRY3.5 TRILLION DOLLAR SERVICE SECTOR.INDUSTRY IS CYCLICAL; DICTATED BY FLUCTUATIONS WITH AN ECONOMY EVERY YEAR.UMBRELLA TERM FOR BROADER SERVICE INDUSTRIES LIKE:HOTELSFOOD SERVICESCASINOTOURISM

6. MARKET POSITIONINGTO CREATE A DISTINCTIVE PLACE IN THE MINDS OF POTENTIAL CUSTOMERS. A position that evokes images of a destination in the customers mind;

7. POSITIONING TYPES USEDOBJECTIVE POSITIONINGSUBJECTIVE POSITIONINGPOSITIONING APPROACHESPOSITIONING BY PRICE VALUEPOSITIONING w.r.t. USE OR APPLICATIONPOSITIONING ACCORDING TO THE USER CLASSPOSITIONING w.r.t. PRODUCT CLASS

8. HOTEL INDUSTRYHOTEL IS AN ESTABLISHMENT THAT PROVIDES PAID LODGING ON A SHORT TERM BASIS.INDUSTRY IS MORE DEPENDANT ON METROPOLITAN CITIES FOR ABOUT 75%-80% REVENUE.CRITICAL FACTORS DETERMINING PROFITABILITY ARE:ARR (AVERAGE ROOM RATE)OC (OCCUPANCY RATE)

9. HOTELS CATEGORIESSTAR RATED HOTELSHERITAGE HOTELSBUDGET HOTELSUNCLASSIFIED HOTELS

10. STAR RATINGS - HOTELSRATINGS ARE PROVIDED BY THE GOVERNMENT (FHRAI).QUANTITATIVE MEASURE TO DETERMINE THE PRICE RANGERATINGS ARE BASED ON OBJECTIVES FACILITIES AND SERVICES PROVIDED ASSESSMENT

11. MARKET SEGMENTATIONPRICING – THE BIGGEST CHALLENGESEGMENT MARKET MODEL AS FOLLOWS:RACK RATESCONSORTIA RATESCORPORATE RATESGROUP RATESWEEKEND RATESPROMOTIONAL RATESFLEXIBLE PRICING IS KEY FOR PROFITABILITY

12. BEST HOTELSTOP 10 - INDIAJW – MARIOTT, MUMBAIOBEROI – AMARVILAS, AGRAOBEROI – RAJVILAS, JAIPURTAJ MAHAL , MUMBAILEELA PALACE, GOATHE IMPERIAL, NEW DELHILAKE PALACE, UDAIPURRAM BAGH, JAIPURTAJ EXOTICA, GOATHE OBEROI, NEW DELHITOP 10 - WORLDSINGITA SABI SAND & KRUGER NATIONAL PART, SOUTH AFRICAOBEROI RAJVILAS, JAIPUR, INDIAFAIRMOUNT MARA SAFARI CLUB, MASAI MARA, KENYAOBEROI UDAIVILAS, UDAIPUR, INDIATRIPLE CREEK RANCH, DARBY, MONTANAOBEROI AMARVILAS, AGRA, INDIAKIRAWIRA LUXURY TENTED CAMP, SERENGETI NATIONAL PARK,TANZANIASABI SABI PRIVATE GAME RESERVE, SABI SANDS, SOUTH AFRICATORTILIS CAMP, AMBOSELI NATIONAL PARK, KENYADomaine des Hauts de Loire, Onzain, France

13. RESTAURANTA RESTAURANT IS A RETAIL ESTABLISHMENT THAT SERVES PREPARED FOOD TO CUSTOMERS. SERVICE IS GENERALLY FOR EATING ON PREMISES, THOUGH THE TERM HAS BEEN USED TO DESCRIBE TAKE-OUT ESTABLISHMENTS AND FOOD DELIVERY SERVICES.

14. TYPES OF RESTAURANTSFAST FOOD RESTAURANTSFAST CASUAL DININGCAFE´PUBCASUAL STYLE DININGFINE DINING

15. RESTAURANT POSITIONING POSITIONING IS WHERE YOU PUT YOURSELF ON THE LADDER OF SUCCESS. TEST YOURSELF BY FILLING IN THE BLANKS: MY RESTAURANT IS THE ONE THAT....

16. RESTAURANT PROMOTIONAL TECHNIQUESPUBLICITY STUNTSPUBLIC RELATIONS BOUNCE BACKSSTOP DISCOUNTING BUSINESS SOCIALSAMPLING HOST FOOD EVENTSTOSS UP TUESDAYS

17. TOP 10 INDIAN RESTAURANTSRADHIKA'S CUISINE OF INDIA PASADENA BOMBAY CAFE WESTWOOD / WEST L.A.WOODLANDS INDIAN CUISINE ARTESIATHE INDIA RESTAURANT ARTESIAMEZBAAN INDIAN CUISINE PASADENANEW DELHI OF PASDENAPASADENAGILL’S CUISINE OF INDIADOWNTOWN L.A.ASHOKA THE GREATARTESIATANZOREBEVERLY HILLSANNAPURNA GARDENLAWNDALE

18. BOAT HOUSEHOUSE BOAT IS A COUNTRY BOAT THAT WAS USED IN THE EARLY DAYS FOR THE TRANSPORT OF GOODS FROM THE ISOLATED INTERIOR VILLAGES TO THE TOWNS. A RIDE ON A BOAT HOUSE IS A FABULOUS WAY TO EXPLORE THE FASCINATING BEAUTY OF THE BACKWATER.AVAILABLE IN AREAS WHERE PASSABLE BODIES OF WATER EXIST, SUCH AS LARGE LAKES OR RIVERS.

19. BEST PLACES FOR BOAT HOUSEWORLDAMSTERDAMAUSTRALIABAHAMASCANADAINDIASRINAGARDAL LAKENAGIN LAKERIVER JHELUMNASEEM BAGHKERALATAMILNADU

20. STRATEGIESSTATE GOVERNMENT GOING FOR POSITIONING KERALA AS A MICE (MEETINGS, INCENTIVES, CONVENTIONS AND EXHIBITIONS) DESINATION.TOURISM DEPARTMENT WILL LAUNCH AN ADVERTISING CAMPAIGN TO HIGHLIGHT THE REFERESHING CONFRESHING POSSIBILITIES.ALSO STARTING “CEO TOURISM”.

21. WHY MARKET HOSPITALS???

22. MARKETING STRATEGYA SOUND CLIENT RELATIONSHIP MANAGEMENT (CRM) INTERNAL AND EXTERNAL MARKETINGEVENTS/SEMINARS/SYMPOSIUMS/CONFERENCES CONTINUOUS MEDICAL EDUCATIONAWARENESS SESSIONS FOR GENERAL PUBLIC CHECK-UP CAMPS FOR PUBLICORGANISING EVENTS ON VARIOUS HEALTH DAYS,CONDUCTING INTERVIEWS OF SPECIALISTS ON VISUAL MEDIAINFORMATIVE AND INTERACTIVE WEBSITE, PRINTING MAKING READILY AVAILABLE VARIOUS EMERGENCY OR APPOINTMENT NUMBERS

23. DIFFERENCE OF HOSPITAL MARKETING STRATEGIES IN INDIA VIS A VIS THE WEST

24. FORECASTSSPEND FOUR TO FIVE PER CENT OF THEIR REVENUE ON MARKETING. CONTENT RICH, INTERACTIVE, USER FRIENDLY WEBSITES

25. SWOT ANALYSISSTRENGTHSNATURAL AND CULTURAL DIVERSITYDEMAND – SUPPLY GAPGOVERNMENT SUPPORTINCREASE IN MARKET SHAREWEAKNESSESPOOR SUPPORT INFRASTRUCTURESLOW IMPLEMENTATIONSUSCEPTIBLE TO POLITICAL EVENTS

26. OPPORTUNITIESRISING INCOMEOPEN SKY BENEFITSTHREATSFLUCTUATIONS IN INTERNATIONAL TOURIST ARRIVALINCREASING COMPETITION

27. CHALLENGESSHORTAGE OF SKILLED EMPLOYEESRETAINING QUALITY WORKFORCEINTENSE COMPETITION AND IMAGE OF INDIACUSTOMER EXPECTATIONSHUMAN RESOURCE DEVELOPMENT

28. HOSPITALITY - FORECASTTO BOOST THE GROWTH OF TOURISM GOVT. WILL INVEST RS. 520 CROREFACTORS WHICH ACCOUNT FOR FURTHER GROWTH OF TOURISM ARE:CHANGE IN STANDARDS OF LIVINGMORE DISPOSABLE INCOMEBETTER EDUCATIONLONG LEISURE TIMEAGING POPULATION

29. “Hospitality should have no other nature than love”

30. SUBMITTED BY: DEEPAK VERMA