The document discusses the Data Transparency Lab, a community effort to increase transparency around how personal data is used online. It aims to reveal how personal data flows and is used, explore transparent data exchange models, and foster discussion through community involvement, research grants, and tools that help users understand their personal data usage. The goal is to make the web economy more trustworthy by empowering users through transparency.

1. Data Transparency Lab_
March 4th
, 2015

2. Society is
worried about
personal data
usage on the
web.

3. People find surprising ads from unrelated activity

4. AdBlock Plus is the #1 Firefox add-on in the Mozzilla
download page with close to 20 million users.

5. Firefox DNT dashboard
Despite low acceptance of “do not track” feature by Internet
giants, a decent percentage of users are interested in not
being tracked

6. Mainstream press is increasingly covering the topic on front
pages and prime time.

7. It might make the
web economy
un-trustworthy.

8. The solution is
transparency.
Telefónica wants to make the web a trustworthy place

9. The Data Transparency Lab is a community
effort to reveal the flow & usage of my personal
data online, and to explore ways towards a
transparent data trade that brings value to me,
and protects my privacy.

10. COMMUNITY
RESEARCH
TOOLS
AWARENESS

11. COMMUNITY
RESEARCH
TOOLS
AWARENESS
to foster
 Open Call for
DTL Research
 Grants to
Universities

12. COMMUNITY
RESEARCH
TOOLS
AWARENESS
to foster
to curate
 XRay by
Columbia
University
Research
 Price $heriff

13. RESEARCH
TOOLS
AWARENESS
to foster
to curate
to raise
COMMUNITY
 DTL2014
Workshop:
 +70 participants from
+10 countries
 24 top scientists
 18 companies
 European Commission
officials
 MozFest2014:
 Interactive data
transparency demo

14. To add the user
as a cornerstone
in the debate.
Getting hard data to illuminate the discussion

15. DEMO