This document compares branding and selling a product. It defines a brand as a name, symbol or design that identifies a seller's goods or services. Branding involves getting prospects to see the seller as the only solution to their problem. Advantages of branding include clearly delivering messages, confirming credibility and motivating buyers. Selling a product focuses on the product's value, performance and personalized service. While branding relies on advertising and public relations pre-release, selling a product emphasizes collaboration, early wins with customers, customization and teamwork. In conclusion, both branding and selling a product have their advantages, though branding allows motivating buyers through emotional connections to the seller's message and credibility.

2. SUBJECT TEACHER : MS. RAJASHREE
SHREEVASTAV.
PRESENTED BY : AJIT MANGRULKAR.

3. IS SELLING A BRAND
OR
SELLING A PRODUCT IS EASIER ?

4. BRAND
The American Marketing Association
defines a brand as a "name, term, design,
symbol, or any other feature that
identifies one seller's good or service as
distinct from those of other sellers. The
legal term for brand is trademark. A
brand may identify one item, a family of
items, or all items of that seller. If used for
the firm as a whole, the preferred term is
trade name."

5. Therefore it makes sense to
understand that branding is not
about getting your target market
to choose you over the
competition, but it is about getting
your prospects to see you as the
only one that provides a solution
to their problem.

11. Delivers the message clearly
Confirms your credibility
Connects your target prospects
emotionally
Motivates the buyer
Concretes User Loyalty

12. ADVANTAGES OF BRAND
Brands provide multiple sensory
stimuli to enhance customer
recognition.
Customers who are frequent and
enthusiastic purchasers of a particular
brand are likely to become Brand
Loyal.

13. ADVANTAGES OF BRAND
Well-developed and promoted brands
make product positioning efforts more
effective.
Firms that establish a successful brand
can extend the brand by adding new
products under the same “family”
brand.

14. ADVANTAGES OF BRAND
Strong brands can lead to financial
advantages through the concept of
Brand Equity in which the brand itself
becomes valuable.

15. PRODUCT
A product is merchandise,
the commodities offered for sale, an
artifact that has been created by someone
or some process and a consequence of
someone’s efforts of a particular set of
circumstances.
 In marketing, it defines as a product of
anything that can be offered to a market
that might satisfy a want or need.
DEFINITION

16. ADVANTAGES OF PRODUCTS
Each product delivers the right
value in stiffness, surface finish &
opacity to ensure
optimum printability for
converters and high runability on end-
users packing lines .

17. ADVANTAGES OF PRODUCT
Careo offers a flexible and tailor
made service, based on cooperation
at each step of the supply chain. This is
well known and appreciated in
our markets.

18. ADVANTAGES OF PRODUCT
The product performance and the
personalised service are also sustained
by environmental &
innovative benefits, which have always
been a key strategy of the mother
companies, Cascades and Reno De
Medici.

19. SELLING OF BRAND
Brands go through two stages: pre-
release and post-release.
A brand enters the “post release”
phase, once customers have received a
real product.
In the pre-release phase, it’s
possible, through advertising and
public relations.

20. SELLING OF PRODUCT
 FIVE SUCCESS FACTORS FOR SELLING A PRODUCT
 Collaboration.
 Early Wins.
 Qualitative Criteria.
 Customization.
 Teamwork.

21. THANK
YOU