The document provides an excerpt from the Hotel Yearbook 2012. It discusses eight trends for the hotel industry in the coming year based on research from Cornell University's School of Hotel Administration. The trends include: 1) the expanded role of travel intermediaries and portals in hotel distribution; 2) the growth of mobile apps and RFID technology; 3) increased focus on brand management and customer loyalty; 4) the rise of social couponing and daily deals; 5) sustainability becoming more mainstream; 6) the blending of hospitality and healthcare; 7) next generation globalization of hotel brands; and 8) continued economic uncertainty globally. The excerpt is sponsored by the Ecole hôtelière de Lausanne, Horwath HT