Marketing final project
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Comfort Concepts is seeking funding to launch their Sick Day app and delivery service for UTSA students. The app allows students to order over-the-counter medications and other comfort items from their dorm which will then be promptly delivered to their door. This service fills an unmet need for young adults living away from home for the first time who may become sick and need medications without support. Comfort Concepts aims to dominate this market segment by being available 24/7 with quick delivery and no need to pre-plan orders. The business model involves a 10% markup on products plus a $3 delivery fee. Promotional strategies will utilize social media, streaming music, and in-game ads to raise brand awareness and drive new
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Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
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Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
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Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your BrandFuture-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
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In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
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Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
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Consumer Journey Mapping & Personalization Master Class - Sabrina KillgoDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
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Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
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Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
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Mastering SEO for Google in the AI Era - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
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As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
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We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
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Growth Marketing in 2024 - Randy Rayess, OutgrowDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
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Learn how to use specific GPTs to help you Learn how to build your own marketing tools
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Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
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The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
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Email has the best ROI of any digital tactic
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website = https://digitaldiscovery.institute/
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Marketing final project
- 1. Comfort Concepts Company Tatina Mahanay December 10, 2017
- 2. Overview •Purpose: To gain funding to help us bring our service to the market •About Us:Comfort Concepts is a service-based company devoted to enhancing the lives of our consumers by delivering comfort directly to their door. •Mission Statement: Providing comfort, where you need it, whenever you need it.
- 3. Instacart • Strength • Online ordering • Delivery • Weakness • Order must be scheduled Retailers • Strength • Retailer on campus • No delivery markup • Weakness • Not all open 24 hours • No delivery Amazon • Strength • Online ordering • Delivery • Weakness • Order may or may not be delivered when needed Target Market: UTSA students that live on-campus. Market Size: 4800 (Approximately 17% of current UTSA enrollment) Need: Young adults, away from home/support system for the first time, need a convenient way to get non-prescription medications when they are ill. Comfort Concepts will dominate this market segment: • Available day or night • Prompt delivery • No need to pre-plan order Comfort Concepts
- 4. Product: Sick Day App Definition/Distribution: Customer downloads, opens app, selects products, & pays. Sick Day employees then pick up products & deliver to customer’s door. Customer Journey: I’m sick and I don’t have any cold medicine in this dorm! Customer selects desired medications on Sick Day App. Before checkout, Sick Day offers suggestions for possible forgotten items. I don’t have Mom to pick up my meds! Sick Day employee picks up desired medications. I don’t feel like getting out! Sick Day delivers to the customer’s door.
- 5. Price • Data gathered from customer shopping habits, web browsing, and social media posts will optimize contextualization of Sick Day. For example: • Potential customer posted about attending a party on social media. Sick Day ads geared to that student will promote delivery of products that can ease hangover symptoms. • Since Sick Day is a service not a product, pricing is as follows: • 10% Markup on store price of products selected • $3.00 Delivery fee • Discounting/sales/loyalty rewards • To get new customers to try Sick Day, the delivery fee for the first order will be $1.50 • Once a semester, a $1 off coupon code will be sent to prior users to encourage repeat business • Seasonal promotions will be offered that coincide with cold/flu season, final exams, concerts, sporting events
- 6. Promotion Social Media Advertising • Young adults document their lives through social media, thus, it is the perfect way to deliver ads • Video and single image ads placed on Snap Chat & Instagram will increase: • Brand awareness • Reach • App installs • Lead generation Streaming Music Advertising • Steaming music services are more popular with young adults than traditional radio which makes its an ideal place to advertise • Ads placed on Pandora & Spotify will allow Sick Day to: • Deliver a message and a memorable jingle to customers • Tailor the ad to the specific music genre so it is more appealing to the customer In Game Advertising Gamers are ideal for Sick Day advertising due to their engagement with game content. • Incentivization rewards gamers for watching Sick Day ad • Ad Gating ensures gamers have to watch entire Sick Day ad to proceed • Sick Day ad will have an interactive, game-style design
- 7. Conclusion Your investment in Comfort Concepts will allow us to: Deliver Comfort, Where it’s needed, Whenever it’s needed And deliver healthy investment returns to you! Thank you!