This document summarizes a presentation about testing elements on product pages to reduce customer anxiety and increase conversion rates. The following key points were discussed: 1. Testing four elements (site security, product specifications, description location, shipping time) on an e-book retailer's page, moving the description up increased conversion by 78%. 2. Effectiveness of "anxiety correctives" depends on how specifically they address customer concerns and how close they are placed to the moment of concern. 3. Simple changes based on understanding customer anxiety can significantly increase conversions.