The MECLABS Technology Group developed a custom technology solution for a multinational banking and financial services company that allows their marketing team to efficiently create, manage, and track marketing campaigns. This tool features integrated brand standards, guiding creation processes, built-in creative design capabilities, and simplifies the management of various marketing collateral. The user-friendly dashboard facilitates easy adjustments and editing of multiple creatives and campaigns.

1. The MECLABS Technology Group developed a
customized technology solution for a
multinational banking and financial services
company.
This tool enabled their own marketing team to
quickly create, manage, and track marketing
creative and campaigns.
Creating custom technology solutions

2. Technical Capabilities
This custom tool enabled marketers to select a specific URL or
path with pre-set, integrated brand standards
The tool enable the marketer to systematically create, adjust, and analyze
marketing collateral such as widgets, landing pages, and banner ads.

3. Functionality built-in
This tool guides creation processes and
had built-in creative design functionality.

4. Usability
The tool even integrates atypical marketing
collateral types into the system for easy
adjustments and edits.

5. Intuitive use
Finally, the tool enables the marketer to
easily manage multiple creatives and
campaigns from a simple, intuitive
dashboard.