O estudo, elaborado pela ComScore, fornece uma revisão anual destacando as principais mudanças no comportamento online em diversos setores, incluindo mobile, redes sociais, vídeos online, publicidade e e-commerce. Além disso, mostra insights gerados a partir da análise de tendências e o que eles significam para o ano seguinte.
Dados ComScore 2013 sobre o comportamento digital no BrasilIsrael Degasperi
Material da Comscore sobre o comportamento digital, com estudos sobre mobile, midias sociais e também de varejo dos brasileiros. Quem trabalha com comunicação DEVE ler e ter acesso fácil a este material :-)
Dados da comScore sobre o comportamento digital no Brasil.
Original em: http://www.comscore.com/por/Insights/Presentations_and_Whitepapers/2014/2014_Brazil_Digital_Future_in_Focus_Webinar?ns_campaign=SA_LATAM_BR_MAY2014_WBNR_BRAZIL%20DIGITAL%20FUTURE%20IN%20FOCUS%202014%20PORTUGUESE%20SESSION&ns_mchannel=email&ns_source=comscore_elq_SA_LATAM_BR_MAY2014_WBNR_BRAZIL%20DIGITAL%20FUTURE%20IN%20FOCUS%202014%20PORTUGUESE%20SESSION_SO&ns_linkname=text_general&ns_fee=0&elq=8ce897e5e4794df2877179d781b91025&elqCampaignId=331
comScore: Cross-Platform Future in Focus report (2017)Filipp Paster
Idea of this report to provide an examination of recent history in the worlds of TV and digital media with an eye toward what’s to come. One of the threads that immediately jumped out to us in our analysis of the digital media landscape is that there are now clear signs that the mobile media era – which has seen an explosion in incremental digital media usage – appears to be at the latter stages of its growth supercycle. Now, of course, mobile will continue to be a massive channel in terms of how consumers spend their media time, but the rate of growth is clearly beginning to taper off as the market reaches maturity.
#FutureinFocus examines how the latest trends in PC online usage, display advertising, online video, mobile usage that are shaping the Canadian digital marketplace and what it means for the year ahead... (via comScore)
Marketing in an Age of Social Mobility
While the consumer’s path to purchase has been disrupted by digital technology, there is still a prominent role for traditional media.
Mobile devices have exploded onto the scene but have not yet been integrated into consumers’ path to purchase in the same manner as traditional and other digital media.
But it’s just a matter of time!
E-Commerce growing 3X faster than all consumer spending and now accounts for $1 in every $10 of consumers’ discretionary spending.
Social networks have become mainstream and offer a myriad ways for marketers to reach consumers.
Mobile devices now account for a substantial portion of the time spent on social networking sites.
Advertising on Facebook has been proven to lift consumer buying
Keep a close eye on Pinterest!
Attached is our 2016 Vaquero Market Update, which includes an overview of market activity in 2015. The public markets have been rocky over the past 6 months. The private capital markets and M&A markets have been strong as investors look to deploy more capital out in front of the 2016 election. The Update highlights recent deals in SaaS, Mobile, Internet and Data. 2016 has been our strongest start to a year since founding. In the past 2 months, Vaquero launched four new deals, we have term sheets on 6 deals and have 2 under LOI. Contact us to discuss our views on the market.
The document provides definitions and information about comScore's data sources and metrics for measuring digital media audiences across platforms. It defines key terms like desktop, mobile, apps, and various types of video on demand (VOD). The top 100 digital properties now see over 120% more unique visitors from mobile audiences compared to desktop alone, highlighting mobile's growing contribution to cross-platform reach.
The 2015 U.S. Mobile App Report - COMSCORERomain Fonnier
Digital media time in the U.S. has exploded recently – growing nearly 50 percent in the past two years, with more than three-fourths of that growth directly attributable to the mobile app. Mobile has grown so fast that it’s now the leading digital platform, with total activity on smartphones and tablets accounting for 62 percent of digital media time spent, and apps alone now representing the majority of digital media time at 54 percent.
Why have apps become such a powerful force in our daily media lives? The power of habit. The 2015 U.S. Mobile App Report explores the dynamics of mobile media consumption, audiences, and user habits to understand what’s behind this surge in mobile activity, and how publishers and advertisers can take advantage.
Some key topics covered in the report include:
The implication of mobile apps’ growing share of digital media usage time
The mobile web’s critical role in expanding audience reach
The value of the home screen, how users behave with it, and other consumer habits on smartphones
Deep dives into some of the fastest growing apps, such as Tinder, Uber, Timehop and Fitbit
The key role of social and entertainment apps, and how they account for the majority of users’ app engagement
The top apps among Millennials, and this group’s influence in all facets of app behavior
The effectiveness of mobile advertising, including research on native in-app video ads
Dados ComScore 2013 sobre o comportamento digital no BrasilIsrael Degasperi
Material da Comscore sobre o comportamento digital, com estudos sobre mobile, midias sociais e também de varejo dos brasileiros. Quem trabalha com comunicação DEVE ler e ter acesso fácil a este material :-)
Dados da comScore sobre o comportamento digital no Brasil.
Original em: http://www.comscore.com/por/Insights/Presentations_and_Whitepapers/2014/2014_Brazil_Digital_Future_in_Focus_Webinar?ns_campaign=SA_LATAM_BR_MAY2014_WBNR_BRAZIL%20DIGITAL%20FUTURE%20IN%20FOCUS%202014%20PORTUGUESE%20SESSION&ns_mchannel=email&ns_source=comscore_elq_SA_LATAM_BR_MAY2014_WBNR_BRAZIL%20DIGITAL%20FUTURE%20IN%20FOCUS%202014%20PORTUGUESE%20SESSION_SO&ns_linkname=text_general&ns_fee=0&elq=8ce897e5e4794df2877179d781b91025&elqCampaignId=331
comScore: Cross-Platform Future in Focus report (2017)Filipp Paster
Idea of this report to provide an examination of recent history in the worlds of TV and digital media with an eye toward what’s to come. One of the threads that immediately jumped out to us in our analysis of the digital media landscape is that there are now clear signs that the mobile media era – which has seen an explosion in incremental digital media usage – appears to be at the latter stages of its growth supercycle. Now, of course, mobile will continue to be a massive channel in terms of how consumers spend their media time, but the rate of growth is clearly beginning to taper off as the market reaches maturity.
#FutureinFocus examines how the latest trends in PC online usage, display advertising, online video, mobile usage that are shaping the Canadian digital marketplace and what it means for the year ahead... (via comScore)
Marketing in an Age of Social Mobility
While the consumer’s path to purchase has been disrupted by digital technology, there is still a prominent role for traditional media.
Mobile devices have exploded onto the scene but have not yet been integrated into consumers’ path to purchase in the same manner as traditional and other digital media.
But it’s just a matter of time!
E-Commerce growing 3X faster than all consumer spending and now accounts for $1 in every $10 of consumers’ discretionary spending.
Social networks have become mainstream and offer a myriad ways for marketers to reach consumers.
Mobile devices now account for a substantial portion of the time spent on social networking sites.
Advertising on Facebook has been proven to lift consumer buying
Keep a close eye on Pinterest!
Attached is our 2016 Vaquero Market Update, which includes an overview of market activity in 2015. The public markets have been rocky over the past 6 months. The private capital markets and M&A markets have been strong as investors look to deploy more capital out in front of the 2016 election. The Update highlights recent deals in SaaS, Mobile, Internet and Data. 2016 has been our strongest start to a year since founding. In the past 2 months, Vaquero launched four new deals, we have term sheets on 6 deals and have 2 under LOI. Contact us to discuss our views on the market.
The document provides definitions and information about comScore's data sources and metrics for measuring digital media audiences across platforms. It defines key terms like desktop, mobile, apps, and various types of video on demand (VOD). The top 100 digital properties now see over 120% more unique visitors from mobile audiences compared to desktop alone, highlighting mobile's growing contribution to cross-platform reach.
The 2015 U.S. Mobile App Report - COMSCORERomain Fonnier
Digital media time in the U.S. has exploded recently – growing nearly 50 percent in the past two years, with more than three-fourths of that growth directly attributable to the mobile app. Mobile has grown so fast that it’s now the leading digital platform, with total activity on smartphones and tablets accounting for 62 percent of digital media time spent, and apps alone now representing the majority of digital media time at 54 percent.
Why have apps become such a powerful force in our daily media lives? The power of habit. The 2015 U.S. Mobile App Report explores the dynamics of mobile media consumption, audiences, and user habits to understand what’s behind this surge in mobile activity, and how publishers and advertisers can take advantage.
Some key topics covered in the report include:
The implication of mobile apps’ growing share of digital media usage time
The mobile web’s critical role in expanding audience reach
The value of the home screen, how users behave with it, and other consumer habits on smartphones
Deep dives into some of the fastest growing apps, such as Tinder, Uber, Timehop and Fitbit
The key role of social and entertainment apps, and how they account for the majority of users’ app engagement
The top apps among Millennials, and this group’s influence in all facets of app behavior
The effectiveness of mobile advertising, including research on native in-app video ads
This document discusses mobile usage and its impact on consumers' online behavior. It provides data from comScore showing the rise of mobile/tablet usage and how consumers now spend more time on those devices than desktop for many online activities. Mobile phone searches for local businesses especially see high conversion rates to purchases. The document examines specific categories like retail, maps, weather that have seen desktop usage decline but overall usage grow due to significant mobile increases. It shows mobile driving more on-the-go searches, with phones used most for restaurants/shopping while tablets are for more complete information.
New fronts video ad spend report - IAB - 2017Romain Fonnier
This document reports on findings from a study about digital video advertising spend conducted in March-April 2017. Some key highlights:
- Advertisers are spending on average over $9 million annually on digital/mobile video advertising, representing a 67% increase over the past two years.
- Over half of digital ad budgets are now being allocated to video. Spending on original digital video content in particular has nearly doubled since 2015.
- Advertisers anticipate increasing their spending on digital and mobile video over the next 12 months while maintaining TV spend levels. Primary sources of increased funding will come from TV and expanded budgets.
This document provides an overview of the state of social media in Latin America based on data from comScore. Some key findings include:
- Latin America has high engagement levels on social media, spending an average of 8.67 hours per visitor on social networks.
- Women are more engaged with social media across all regions.
- Facebook dominates social media time in Latin America, accounting for 95.6% of time spent on social networks.
- Younger audiences aged 15-24 show the highest levels of engagement and affinity for social media in Latin America.
This document provides an overview of key developments in digital media and journalism in 2015, as context for predictions about 2016. It notes that distributed content platforms like Snapchat Discover, Facebook Instant Articles, and Apple News emerged as defining developments, raising dilemmas for publishers. Native video also exploded in 2015, driven by autoplay on Facebook, which now delivers 8 billion videos daily. Video, social media, and visual content came to define coverage of major news stories like the Paris attacks. The document provides this background to set up discussions and predictions for trends in 2016.
This document provides an overview and analysis of programmatic advertising. It discusses:
- Programmatic advertising currently represents less than 4% of total ad spending but is growing rapidly, especially in digital formats like display advertising.
- The key drivers of programmatic advertising's growth are its abilities to generate efficiencies in the buying process, precisely target audiences, and operate at high speeds.
- However, programmatic advertising still faces barriers like viewability issues, ad fraud, lack of skilled talent, and challenges integrating with more traditional media inventory. Addressing these problems will be important for its continued expansion.
This document provides a collection of 50 charts analyzing key trends in how marketing has changed with the rise of mobile, social, and digital technologies. The charts show how mobile devices like smartphones are surpassing PCs in numbers and time spent. They also illustrate the growth of social networks like Facebook and messaging apps like WhatsApp. The document aims to offer marketers insights on preparing for a future where content is king, audiences are global, and technology continues rapidly evolving.
Mini program games in China report by daxue consultingDaxue Consulting
With over 2,000 games, over 310 million monthly active users, and over 1 billion total registered users, WeChat mini-games have greatly influenced China’s gaming market. What is unique about mini-game players, is that compared to the general population of gamers, mini-game players are, on average, much older and include more women. What do brands need to know about mini-games before diving in?
A comprehensive report about mini-program games in China offered by daxue consulting.
1. The document discusses key trends in the global entertainment and media industry from 2013-2017 based on analysis from PwC's annual outlook.
2. Digital innovation and the rise of connected consumers are driving growth in digital and mobile media consumption, while traditional media still dominates overall spending.
3. For companies to succeed, they must invest in constant innovation to improve customer experience, understanding and engagement across platforms.
E marketer report on the Mobile media report on latin-america (4)Sumit Roy
The document provides an overview of economic and digital media trends in Latin America. It finds that while Latin America's economy grew in 2011 and 2012, growth is expected to slow going forward. Digital advertising is growing rapidly but still a small percentage of total ad spending. Internet penetration and smartphone adoption are lower in Latin America than global averages, but social media engagement is high, particularly in Brazil. Argentina has relatively high internet usage and growing broadband access, but fewer than one quarter of residents own smartphones.
Relatório "Brasil 2014 Digital Future in Focus" que é um panorama sobre o cenário digital brasileiro, avaliando o futuro do mercado, as oportunidades de negócios e tendências que podem direcionar os próximos passos do mundo digital.
The document provides an overview of Brazil's digital landscape and trends in 2014. Some key points:
- Brazil has the 5th largest online audience globally and saw 11% growth in unique visitors over 2013.
- Social networking accounts for the most time spent online in Brazil (nearly 13 hours/month).
- Facebook is by far the dominant social network, accounting for 97.8% of social media time. LinkedIn saw 11% growth.
- Engagement on social media platforms like Facebook and followers of top pages are growing rapidly in Brazil.
The document discusses digital trends in Brazil in 2014. It notes that Brazil has the 5th largest online audience globally and that Brazilians, especially those under 35, spend more time online than users in other regions. Social networking is the largest category in terms of time spent. Facebook dominates the social media landscape in Brazil, accounting for nearly 98% of time spent on social platforms. The document also reviews trends in categories like news, entertainment and retail. Overall, it finds that the digital audience and time spent online in Brazil continues to grow rapidly.
The document discusses digital trends in Brazil in 2014. It notes that Brazil has the 5th largest online audience globally and that Brazilians, especially those under 35, spend more time online than users in other regions. Social networking is the largest category in terms of time spent. Facebook dominates the social media landscape in Brazil, accounting for nearly 98% of time spent on social platforms. The document also reviews trends in categories like news, retail and video and covers growth across states and online properties in Brazil.
- Brazil has the 2nd highest social networking engagement in the world, with Brazilians spending almost 13 hours per month on social media sites.
- Facebook dominates social media usage in Brazil, accounting for 97.8% of total time spent on social networks. Brazilians spend more time on Facebook than Mexicans and Argentines combined spend online each month.
- While Facebook's user base and engagement continue to grow rapidly in Brazil, LinkedIn has emerged as the 2nd largest social network, growing 11% and now reaching 11.8 million unique visitors.
This document provides an overview and analysis of digital trends in Brazil in 2014. Some key findings include:
- Brazil has the 5th largest online audience globally with over 68 million unique visitors monthly.
- Social networking is the most engaged category in Brazil, accounting for nearly 13 hours spent monthly.
- Facebook dominates social media in Brazil, accounting for 97.8% of time spent on social networks.
- Audience sizes and engagement across major digital categories like social media, portals, and news/information are growing steadily year-over-year.
Palestra apresentada durante o Digital Day, evento promovido pela Associação Nacional de Editores de Revistas (ANER) no dia 3 de junho de 2014, em São Paulo-SP.
2013 Brazil Digital Future in Focus - EnglishSetWeb
The document provides an overview of key insights from 2012 and their implications for 2013 in Brazil's digital marketplace based on comScore's analysis. It finds that media fragmentation is accelerating as consumers use multiple devices throughout the day. Major events in 2012 showed people switching platforms for content. Online video consumption in Brazil grew 18% in a year and is outpacing other markets. Social media captures the most time spent online in Brazil, driven largely by Facebook. Retail websites and online shopping are also increasing in the country.
The document summarizes key insights from 2012 and trends to watch in 2013 from comScore's perspective on the Brazil digital landscape. It finds that media fragmentation is accelerating as consumers use multiple devices throughout the day. Social media captured the most time spent on PCs in Brazil in 2012. Retail websites are seeing rising online audiences and visits in Brazil. The top social network is Facebook and the leading online retailer is Mercado Livre.
Brazil Digital Future in Focus 2013, Comscore, Março 2013Renato Galisteu
Um panorama sobre o cenário digital brasileiro feito pela Comscore, avaliando o futuro do mercado, diversas oportunidades de negócios e tendências que direcionaram os próximos passos do mundo digital.
Consumidores Digitais: Brazil Digital Future in Focus 2013 (ComScore)Consumidores Digitais
The document provides an overview of key insights from 2012 and their implications for 2013 in Brazil's digital marketplace based on comScore's analysis. It finds that media fragmentation is accelerating as consumers use multiple devices throughout the day. Major events in 2012 showed people switching platforms for content. Online video consumption in Brazil grew 18% in a year and is outpacing other markets. Social media captures the most time spent online in Brazil, driven largely by Facebook. Retail websites and online shopping are also increasing in the country.
This document summarizes key insights from a presentation on digital trends in Latin America given by comScore. It finds that the online audience in Latin America grew 17% over the past year to 176 million unique visitors, who spent on average 21.7 hours online per month. The largest markets were Brazil, Mexico, and Argentina. Social media engagement increased 15% year-over-year, led by Facebook. Sports, retail, and news/information sites also saw increased audiences in the region.
This document discusses mobile usage and its impact on consumers' online behavior. It provides data from comScore showing the rise of mobile/tablet usage and how consumers now spend more time on those devices than desktop for many online activities. Mobile phone searches for local businesses especially see high conversion rates to purchases. The document examines specific categories like retail, maps, weather that have seen desktop usage decline but overall usage grow due to significant mobile increases. It shows mobile driving more on-the-go searches, with phones used most for restaurants/shopping while tablets are for more complete information.
New fronts video ad spend report - IAB - 2017Romain Fonnier
This document reports on findings from a study about digital video advertising spend conducted in March-April 2017. Some key highlights:
- Advertisers are spending on average over $9 million annually on digital/mobile video advertising, representing a 67% increase over the past two years.
- Over half of digital ad budgets are now being allocated to video. Spending on original digital video content in particular has nearly doubled since 2015.
- Advertisers anticipate increasing their spending on digital and mobile video over the next 12 months while maintaining TV spend levels. Primary sources of increased funding will come from TV and expanded budgets.
This document provides an overview of the state of social media in Latin America based on data from comScore. Some key findings include:
- Latin America has high engagement levels on social media, spending an average of 8.67 hours per visitor on social networks.
- Women are more engaged with social media across all regions.
- Facebook dominates social media time in Latin America, accounting for 95.6% of time spent on social networks.
- Younger audiences aged 15-24 show the highest levels of engagement and affinity for social media in Latin America.
This document provides an overview of key developments in digital media and journalism in 2015, as context for predictions about 2016. It notes that distributed content platforms like Snapchat Discover, Facebook Instant Articles, and Apple News emerged as defining developments, raising dilemmas for publishers. Native video also exploded in 2015, driven by autoplay on Facebook, which now delivers 8 billion videos daily. Video, social media, and visual content came to define coverage of major news stories like the Paris attacks. The document provides this background to set up discussions and predictions for trends in 2016.
This document provides an overview and analysis of programmatic advertising. It discusses:
- Programmatic advertising currently represents less than 4% of total ad spending but is growing rapidly, especially in digital formats like display advertising.
- The key drivers of programmatic advertising's growth are its abilities to generate efficiencies in the buying process, precisely target audiences, and operate at high speeds.
- However, programmatic advertising still faces barriers like viewability issues, ad fraud, lack of skilled talent, and challenges integrating with more traditional media inventory. Addressing these problems will be important for its continued expansion.
This document provides a collection of 50 charts analyzing key trends in how marketing has changed with the rise of mobile, social, and digital technologies. The charts show how mobile devices like smartphones are surpassing PCs in numbers and time spent. They also illustrate the growth of social networks like Facebook and messaging apps like WhatsApp. The document aims to offer marketers insights on preparing for a future where content is king, audiences are global, and technology continues rapidly evolving.
Mini program games in China report by daxue consultingDaxue Consulting
With over 2,000 games, over 310 million monthly active users, and over 1 billion total registered users, WeChat mini-games have greatly influenced China’s gaming market. What is unique about mini-game players, is that compared to the general population of gamers, mini-game players are, on average, much older and include more women. What do brands need to know about mini-games before diving in?
A comprehensive report about mini-program games in China offered by daxue consulting.
1. The document discusses key trends in the global entertainment and media industry from 2013-2017 based on analysis from PwC's annual outlook.
2. Digital innovation and the rise of connected consumers are driving growth in digital and mobile media consumption, while traditional media still dominates overall spending.
3. For companies to succeed, they must invest in constant innovation to improve customer experience, understanding and engagement across platforms.
E marketer report on the Mobile media report on latin-america (4)Sumit Roy
The document provides an overview of economic and digital media trends in Latin America. It finds that while Latin America's economy grew in 2011 and 2012, growth is expected to slow going forward. Digital advertising is growing rapidly but still a small percentage of total ad spending. Internet penetration and smartphone adoption are lower in Latin America than global averages, but social media engagement is high, particularly in Brazil. Argentina has relatively high internet usage and growing broadband access, but fewer than one quarter of residents own smartphones.
Relatório "Brasil 2014 Digital Future in Focus" que é um panorama sobre o cenário digital brasileiro, avaliando o futuro do mercado, as oportunidades de negócios e tendências que podem direcionar os próximos passos do mundo digital.
The document provides an overview of Brazil's digital landscape and trends in 2014. Some key points:
- Brazil has the 5th largest online audience globally and saw 11% growth in unique visitors over 2013.
- Social networking accounts for the most time spent online in Brazil (nearly 13 hours/month).
- Facebook is by far the dominant social network, accounting for 97.8% of social media time. LinkedIn saw 11% growth.
- Engagement on social media platforms like Facebook and followers of top pages are growing rapidly in Brazil.
The document discusses digital trends in Brazil in 2014. It notes that Brazil has the 5th largest online audience globally and that Brazilians, especially those under 35, spend more time online than users in other regions. Social networking is the largest category in terms of time spent. Facebook dominates the social media landscape in Brazil, accounting for nearly 98% of time spent on social platforms. The document also reviews trends in categories like news, entertainment and retail. Overall, it finds that the digital audience and time spent online in Brazil continues to grow rapidly.
The document discusses digital trends in Brazil in 2014. It notes that Brazil has the 5th largest online audience globally and that Brazilians, especially those under 35, spend more time online than users in other regions. Social networking is the largest category in terms of time spent. Facebook dominates the social media landscape in Brazil, accounting for nearly 98% of time spent on social platforms. The document also reviews trends in categories like news, retail and video and covers growth across states and online properties in Brazil.
- Brazil has the 2nd highest social networking engagement in the world, with Brazilians spending almost 13 hours per month on social media sites.
- Facebook dominates social media usage in Brazil, accounting for 97.8% of total time spent on social networks. Brazilians spend more time on Facebook than Mexicans and Argentines combined spend online each month.
- While Facebook's user base and engagement continue to grow rapidly in Brazil, LinkedIn has emerged as the 2nd largest social network, growing 11% and now reaching 11.8 million unique visitors.
This document provides an overview and analysis of digital trends in Brazil in 2014. Some key findings include:
- Brazil has the 5th largest online audience globally with over 68 million unique visitors monthly.
- Social networking is the most engaged category in Brazil, accounting for nearly 13 hours spent monthly.
- Facebook dominates social media in Brazil, accounting for 97.8% of time spent on social networks.
- Audience sizes and engagement across major digital categories like social media, portals, and news/information are growing steadily year-over-year.
Palestra apresentada durante o Digital Day, evento promovido pela Associação Nacional de Editores de Revistas (ANER) no dia 3 de junho de 2014, em São Paulo-SP.
2013 Brazil Digital Future in Focus - EnglishSetWeb
The document provides an overview of key insights from 2012 and their implications for 2013 in Brazil's digital marketplace based on comScore's analysis. It finds that media fragmentation is accelerating as consumers use multiple devices throughout the day. Major events in 2012 showed people switching platforms for content. Online video consumption in Brazil grew 18% in a year and is outpacing other markets. Social media captures the most time spent online in Brazil, driven largely by Facebook. Retail websites and online shopping are also increasing in the country.
The document summarizes key insights from 2012 and trends to watch in 2013 from comScore's perspective on the Brazil digital landscape. It finds that media fragmentation is accelerating as consumers use multiple devices throughout the day. Social media captured the most time spent on PCs in Brazil in 2012. Retail websites are seeing rising online audiences and visits in Brazil. The top social network is Facebook and the leading online retailer is Mercado Livre.
Brazil Digital Future in Focus 2013, Comscore, Março 2013Renato Galisteu
Um panorama sobre o cenário digital brasileiro feito pela Comscore, avaliando o futuro do mercado, diversas oportunidades de negócios e tendências que direcionaram os próximos passos do mundo digital.
Consumidores Digitais: Brazil Digital Future in Focus 2013 (ComScore)Consumidores Digitais
The document provides an overview of key insights from 2012 and their implications for 2013 in Brazil's digital marketplace based on comScore's analysis. It finds that media fragmentation is accelerating as consumers use multiple devices throughout the day. Major events in 2012 showed people switching platforms for content. Online video consumption in Brazil grew 18% in a year and is outpacing other markets. Social media captures the most time spent online in Brazil, driven largely by Facebook. Retail websites and online shopping are also increasing in the country.
This document summarizes key insights from a presentation on digital trends in Latin America given by comScore. It finds that the online audience in Latin America grew 17% over the past year to 176 million unique visitors, who spent on average 21.7 hours online per month. The largest markets were Brazil, Mexico, and Argentina. Social media engagement increased 15% year-over-year, led by Facebook. Sports, retail, and news/information sites also saw increased audiences in the region.
This document summarizes key insights from a presentation on digital trends in Latin America given by comScore. It finds that the online audience in Latin America grew 17% over the past year to 176 million unique visitors, who spent on average 21.7 hours online per month. The largest markets were Brazil, Mexico, and Argentina. Social media engagement increased 15% year-over-year, led by Facebook. Sports, retail, and news/information sites also saw increased reach and time spent in the region.
2014 LATAM Digital Future in Focus
Palestrante: Alejandro Fosk, SVP Latin America; Alex Banks, VP Latin America
Evento: comScore Presentation
http://www.comscore.com/por/Insights/Presentations-and-Whitepapers/2014/2014-LATAM-Digital-Future-in-Focus
Data analizada por #Comscore en temas de Regional Overview, Social Media, Sports, Retail, News/Information, Government, Digital Omnivores, Online Videos, US Hispanics, Highlights
O Cenário Digital e as Métricas que realmente importambvieiracs
Durante os últimos anos, vimos uma enorme evolução e crescimento no cenário digital. A audiência das redes sociais se fortaleceram ainda mais nos últimos meses acompanhando o crescimento digital em geral. comScore, líder mundial em medição de audiência online e Shareablee, parceiro da comScore que mede Engajamento de Redes Sociais, mostrarão como marcas estão utilizando Branded Content nas redes sociais para ganhar novas audiências e fortalecer a relação com a audiência atual, além de revisar e entender métricas que realmente importam, além de likes e fãs.
State of Social Media in Brazil - setembro 2014Renato Costa
This document presents data from comScore on social media engagement in Latin America. Some key findings include:
- People in Latin America spend the most time on social media per visitor compared to other regions at 8.13 hours on average.
- In Brazil, the average time spent per visit on social media sites is higher than any single world region.
- Brazil accounts for 10% of total global time spent on social media, the second highest of any country.
- Facebook accounts for 96.7% of total time spent on social networks in Brazil.
- Canadians spent less time on desktop internet and more on mobile platforms in 2013 compared to 2012. Engagement shifted from PC to mobile as half of internet users are now under 35.
- Smartphones reached 3 out of 4 mobile users in Canada, with ownership skewing younger and higher income. Android grew its share of the smartphone market while 4G connectivity increased dramatically.
- Canadians watched more online video across categories, spending more time and reaching more of the population than Americans. Mobile video, including live TV, increased significantly year-over-year.
Consumidores Digitais: WebShoppers 2014 30ª edição (Relatório E-bit)Consumidores Digitais
O relatório analisa o desempenho do comércio eletrônico brasileiro no primeiro semestre de 2014, com destaque para:
1) O crescimento de 26% no faturamento em relação ao mesmo período do ano anterior.
2) A previsão de crescimento de 15% no segundo semestre e de 21% para todo o ano de 2014.
3) A liderança da categoria Moda e Acessórios em número de pedidos, seguida por Cosméticos e Eletrodomésticos.
Consumidores Digitais: The Executive's Guide to the Internet of Things (ZD Net)Consumidores Digitais
A Internet das Coisas, ou Machine-to-Machine (M2M), é um dos temas mais atuais na tecnologia. Neste guia está o que os líderes empresariais precisam saber para potencializar seus benefícios.
Consumidores Digitais: O panorama da internet no Brasil (F/Nazca Saatchi & Sa...Consumidores Digitais
O rápido crescimento da internet móvel no Brasil é um dos resultados analisados na 13ª edição da pesquisa F/Radar, estudo sobre internet realizado pela F/Nazca Saatchi & Saatchi em parceria com o Datafolha.
1. O documento descreve as atividades da empresa E-bit, que realiza pesquisas sobre o comércio eletrônico no Brasil desde 2000.
2. A E-bit produz relatórios semestrais chamados WebShoppers analisando a evolução do e-commerce no país.
3. A empresa também oferece serviços como certificação e classificação de lojas virtuais para aumentar a confiança dos consumidores nas compras online.
Consumidores Digitais: WebShoppers 2014 29ª edição (Relatório E-bit)Consumidores Digitais
Iniciativa da E-bit o WebShoppers é hoje o relatório mais sólido e respeitado sobre o comércio eletrônico, trazendo análises sobre a evolução do e-commerce, tendências, estimativas e o comportamento dos e-consumidores.
Consumidores Digitais: Brasil Conectado-Hábitos de consumo de mídia 2013 (IAB)Consumidores Digitais
O relatório resume os principais resultados de uma pesquisa sobre os hábitos de consumo de mídia no Brasil em 2013, mostrando que: a internet é considerada o tipo de mídia mais importante; o uso de smartphones e tablets cresceu significativamente em diversas situações do dia-a-dia; e mais de 70% dos usuários brasileiros de internet usam a internet enquanto assistem TV.
Consumidores Digitais: O uso de smartphones no Brasil (Relatório Google maio/...Consumidores Digitais
[1] O documento fornece informações sobre como os consumidores usam smartphones no Brasil. Ele discute como os smartphones se tornaram onipresentes no cotidiano das pessoas e transformaram o comportamento do consumidor, especialmente no que diz respeito a pesquisa, entretenimento e compras.
[2] O documento também destaca como os smartphones ajudam os usuários a navegar no mundo, já que 89% dos usuários de smartphones procuram informações locais e 90% tomam decisões com base nessas informações, como visitar empresas ou fazer compras.
[3]
Consumidores Digitais: O uso de smartphones no Brasil (Relatório Google maio/...Consumidores Digitais
[1] Os smartphones se tornaram onipresentes no cotidiano dos brasileiros, com 14% da população usando smartphones e a maioria dependendo deles diariamente.
[2] Os smartphones transformaram o comportamento do consumidor, com pesquisa, vídeo, aplicativos e redes sociais crescendo exponencialmente em smartphones e 88% dos usuários usando seus dispositivos durante outras atividades.
[3] Os smartphones ajudam os usuários a navegar no mundo, com 88% procurando informações locais em seus telefones e 92% tomando
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HijackLoader Evolution: Interactive Process HollowingDonato Onofri
CrowdStrike researchers have identified a HijackLoader (aka IDAT Loader) sample that employs sophisticated evasion techniques to enhance the complexity of the threat. HijackLoader, an increasingly popular tool among adversaries for deploying additional payloads and tooling, continues to evolve as its developers experiment and enhance its capabilities.
In their analysis of a recent HijackLoader sample, CrowdStrike researchers discovered new techniques designed to increase the defense evasion capabilities of the loader. The malware developer used a standard process hollowing technique coupled with an additional trigger that was activated by the parent process writing to a pipe. This new approach, called "Interactive Process Hollowing", has the potential to make defense evasion stealthier.
Consumidores Digitais: Brazil Digital Future in Focus 2014 (ComScore)
1. For info about the proprietary technology used in comScore products, refer to http://comscore.com/About_comScore/Patents
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2014 Brazil Digital Future in Focus
The 2013 Digital Year in Review & What It Means for the Year Ahead
Alex Banks, VP Latin America & Director Brazil
May, 2014