Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.
2. Digital marketing, also called online marketing, is the promotion of
brands to connect with potential customers using the internet and
other forms of digital communication. This includes not only email,
social media, and web-based advertising, but also text and multimedia
messages as a marketing channel.
3. SEO
SMO
SEM
AFFILIATE MARKETING
CONTENT MARKETING
EMAIL MARKETING
VIDEO MARKETING
4. SEO means Search Engine Optimization and is the process used to
optimize a website's technical configuration, content relevance and
link popularity so its pages can become easily findable, more
relevant and popular towards user search queries, and as a
consequence, search engines rank them better.
5. Social media optimization (SMO) is the use of social media networks
to manage and grow an organization's message and online presence.
As a digital marketing strategy, social media optimization can be
used to increase awareness of new products and services, connect
with customers, and mitigate potential damaging news.
6. Search engine marketing is considered by many to be the most
efficient way to spend marketing dollars. Examples of search ad
networks. The two primary search networks that SEM professionals
target are Google Ads (formerly Google Adwords) and the Bing Ads.
7. Affiliate marketing is a process where publishers earn a commission
by promoting a product or service made by another retailer or
advertiser. The affiliate partner is rewarded a payout for providing a
specific result to the retailer or advertiser. Typically, the result is a
sale.
8. Content marketing is a marketing strategy used to attract, engage,
and retain an audience by creating and sharing relevant articles,
videos, podcasts, and other media. This approach establishes
expertise, promotes brand awareness, and keeps your business top
of mind when it's time to buy what you sell.
9. Email marketing is a form of marketing that can make the
customers on your email list aware of new products, discounts, and
other services. It can also be a softer sell to educate your audience
on the value of your brand or keep them engaged between
purchases. It can also be anything in between.
10. Video marketing is using videos to promote and market your product
or service, increase engagement on your digital and social channels,
educate your consumers and customers, and reach your audience
with a new medium.