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Micki Fields
- 1. Micki Fields {Creative} 6106 Roxbury Lane • Austin, Texas • 78739 • (512)698-4209 • micki.fields@att.net {Employment History} Fuddruckers - February 2007 to Present Creative Director February 2008 - Present Manage numerous marketing and public relations projects to promote franchise sales, corporate restaurant sales and franchise res- taurant sales including presentations to potential franchisees, marketing research, developing print and television campaigns, vendor selection and vendor management. • Direct creative team in the design and production of advertising and marketing collateral. • Creat and oversee marketing collateral for corporate and franchise owned restaurants. • Oversee all website updates and maintenance. • Manage online Point of Purchase store including coordinating the purchasing, restocking and maintenance of inventory. • Oversee the design and rollout of all menus for corporate and franchise owned restaurants. • Develop and maintain marketing department budget and ensure accurate accounting of accruals and distributions for corporate and franchise marketing account funds. • Periodic presentations of the marketing department and initiatives to the board, franchisees, and potential franchisees. • Coordinate all photography, including taking the photos and scheduling and managing freelance food stylist for marketing campaigns. • Manage online gift card sales through vendor, internally to franchise and corporate restaurants, as well as on a consumer facing web site. • Participate in the planning and designing of marketing collateral for International Franchise Convention. • Secure and manage vendor relationships for outsourced creative, printing and web design/management. • Collaborated with Design & Construction Team & the COO in the planning, creation and implementation of in-store signage, murals and decor for system-wide restaurant refresh. Art Director February 2007 – February 2008 Hired on as one of two positions to create a new in-house marketing team. Created process and established procedures to manage the creation and distribution of numerous marketing pieces to promote the brand. Collaborated with the corporate team to bring all marketing support in-house for both the Corporate and Franchise owned restaurants. • Managed in-house production artist in the design and production of advertising and marketing collateral. • Designed, engineered and coordinated company-wide rollout for new overhead menu system. • Developed internal processes regarding the submittal and completion of requests from Franchise Community. • Designed a variety of printed materials to support both Corporate and Franchise local restaurant marketing requests. • Maintained the overall look and feel of organization’s web sites using proprietary content management system. • Designed supporting graphics that were consistent with organization’s design standards for both the web and printed materials. • Coordinated all photography, including taking the photos and scheduling and managing freelance food stylist for marketing campaigns. Austin Energy - Web Designer 2001-2007 • Performed design planning, interface and graphic design, partial administration and production for Austin Energy’s Intranet, Internet and Extranet web sites. • Consulted with customer groups to analyze needs and provide creative concepts to accomplish their goals. • Produced wire-frames and mockups to support workflow and design possibilities. • Participated in site design sessions with programmers, writers, analysts, vendors and customers and provide expert advice and proposals supported by research and measurable data on web site design, usability and navigation issues. • Lead Designer on complete redesign of austinenergy.com in the fall of 2003.
- 2. Micki Fields {Creative} FreelanceWork - Designer 1999-Present • Responsibilities include design, project management and photography to support in the creation of collateral for various businesses. • Projects consisted of, but not limited to CDs, posters, magazine & newspaper ads, brochures, corporate identities, logos, web sites and stationary packages. Productivity Point International - Training Consultant 1998-2000 • Developed and taught classes to the advanced level on various software packages from Adobe, Macromedia, Corel, Quark and Microsoft. • Developed and delivered customized advanced courses for Adobe Illustrator and PhotoShop, CorelDraw, Macromedia DreamWeaver, PowerPoint, FrontPage and Image Composer. This entailed creating the course outline, choosing the classroom reference material and creating exercises for the students. • Achieved CIW Professional Certification to the Site Designer level, in concordance with becoming a ProSoft Certified Instructor to teach specialized classes in basic knowledge of Internet technologies, network infrastructure, and human-factor principles in designing, implementing and maintaining hypertext-based Web sites using authoring and scripting languages, content creation and management tools, and digital media tools. • Worked alongside the Project Management team to develop training packages to clients such as Dell, the State of Texas, Diamond Shamrock, Abbott Labs and Holt, Rinehart & Winston. • Maintained a 4.84 evaluation average overall out of a possible 5.0. New Horizons – Trainer 1996-1998 • Taught classes on various software packages • Delivered numerous “Lunch & Learn” sessions on multiple graphic and web software packages. • Maintained a 9.5 evaluation average overall, out of a possible 10. Art Center Design College, Tucson - Instructor 1994-1996 • Taught all aspects of design, illustration, manual pre-press, typespecing, technical illustrations and art history. {Education} The Art Center Design College, Tucson, AZ Graduated August 1992. {Knowledge} Proficient on both Macintosh and PC platforms Macromedia DreamWeaver, Flash and Fireworks Adobe PhotoShop, ImageReady, PageMaker, Illustrator and Acrobat Microsoft Office Suite HTML and light CSS {Continued Education} Lou Manna’s Food Photography Workshop – NY City Enhancing Your Web Pages with Javascript Introduction to Food Photography – Picture Perfect School of Photography Thunder Lizard Photoshop Conferences HOW Design Conference 2009 User Interface Engineering Brain Sparks Seminar Photoshop World 2007 & 2008 Edward Tufte Envisioning Information Seminar Rich Media Design with Flash Emotional Intelligence in the Workplace Application Development using Flash with ActionScripting 2.0 Writing for the Web