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State bank of india Prepared By  Mohindar solanki 08Mba60
INTRODUCTION The origin of SBI dates back to the early 19th century, when the Bank of Calcutta was established in Calcutta (present day Kolkata in the state of West Bengal) in June 1806 under the aegis of the Government of Bengal.   Currently State Bank of India (SBI) and its associate banks had 16,000 branches, one of the largest branch networks for any bank in the world. It played a key role in providing working capital finance and term loans to Indian industry. SBI is the largest commercial bank in India in terms of revenues (24.577 billion, 2008), assets(257.183 billion, 2008), deposits, branches and workforce.
Marketing Communication Mix
Personal Communication Advertisement Sales Promotion Publicity And Public Relations  SBI Instructional Material   Corporate Design
Personal Communication
Advertisement
Sales Promotion
Publicity And Public Relations
InstructionMaterial
Corporate design
Internet Application of SBI
On-line Bill Payment ,[object Object]
The advantages are :-
No more late payments.
No more queues.
No more hassles of depositing cheques.
Online Pay:
Using SBI e-PAY you can pay your various bills online, directly from your SBI Account.

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Marketing Communication Mix of sbi