This is the kickoff for our Onto the Next frontier series where we introduce you to the Marketing Cloud Next platform and the upcoming sessions.

1. Welcome
Trailblazers!

2. Marketing Cloud:
Onto the
Frontier

3. Getting Oriented
in the Salesforce
Ecosystem

4. Thank
You

5. Agenda
Introduction | Kick Off
Evolution of Marketing Cloud
Marketing Cloud Next
Resources
Navigating Change
Q&A

6. What is this series about?
This series invites Trailblazers all over the world to embrace change and prepare for the
next generation of Marketing Cloud.
The series seeks to guide Trailblazers through the following questions:
1. What is the next generation of Marketing Cloud and what does it mean to me?
2. How do I orient myself within the Salesforce Marketing ecosystem?
3. What foundational knowledge and resources I need to skill up?

7. Who is this session for?
I’m just starting
Marketers who are just starting to
get familiarized with Marketing
Cloud and need help getting
oriented in the ecosystem.
I’ve been here for a while
Marketers who have experience in
SFMCE and/or SFMCAE and need
guidance on how to prepare for
the next generation of Marketing
solutions.
SFMCE: Salesforce Marketing Cloud Engagement
SFMCAE: Salesforce Marketing Cloud Account Engagement

8. Series Organizers

9. Today’s Speakers
Pato Sapir
Founder & Consultant
Devs United
Amanda Turner
Principal Architect
Slalom
Genna Matson
CEO & Principal
Architect
Oddistic
Greg Gifford
Director of
Salesforce
Enablement
Merkle
Guilda Hilaire
Senior Director
Salesforce

10. Upcoming Sessions and Dates
Session Title Date Speakers
Session 1: Kickoff - Getting oriented in the SF ecosystem 9/10/2025 11:00 AM EST Guilda, Amanda, Genna, Greg, Pato
Session 2: Marketing Strategy Concepts 9/17/2025 11:00 AM EST Julie Marques
Session 3: Introduction to Marketing Cloud Next 9/24/2025 11:00 AM EST Greg Gifford
Session 4: Foundation of MC Next: Flow 10/1/2025 11:00 AM EST Jacob Hayes
Session 5: Foundations of MC Next: Data Cloud 10/8/2025 11:00 AM EST Mike Morris
Session 6: Foundations of MC Next: Agentforce 10/22/2025 11:00 AM EST David Mendoza
Session 7: Exploring MC Next features announced at
Dreamforce
10/29/2025 11:00 AM EST
Session 8: Preparing for the future: Translating your MC
experience to MC Next
11/5/2025 11:00 AM EST Amanda Turner, Erin Duncan
Session 9: Whats Next: AMA panel 11/12/2025 11:00 AM EST Pato Sapir (moderator), Kyle Heldman, Greg
Gifford, Genna Matson, Amanda Turner

11. FAQs
● Will this session be recorded?
○ Yes! Each session is recorded and will be uploaded here:
youtube.com/@NextFrontierMarketer
● Questions during the session?
○ Post them in the chat window
● Slack channel?
○ Yes! connect with other Trailblazers in the HowToSFMC
community here: howtosfmc.com
● Registration links and this slide deck?
https://bit.ly/clemarketer

12. Before Marketing Cloud there was…
Marketing Cloud: The Prequel
2012 2013 2018 2020
2001
(founded)

13. The Marketing Cloud of today
The Marketing Cloud Umbrella
Marketing Cloud
Intelligence
Marketing Cloud
Personalization
Marketing Cloud
Account
Engagement
Data Cloud
for Marketing
Marketing Cloud
Engagement

14. Marketing Cloud: The Sequel
The Next step in Marketing Cloud evolution…

15. What is Marketing Cloud ?

16. Why Marketing Cloud Next?
- Agentforce
- Built for Cross-Cloud & Channel
- Unified Audiences and Reporting/Analytics
- Embedded Hyper-Personalization
- Custom AI Objective-based
recommendations
- Consistent Omnichannel Member
Engagement
- Intelligent Dashboards and Predictive
Recommendations

17. Becoming a Next Gen
Marketer

18. Next Gen Marketer Foundations
Step 1:
An understanding
of Marketing Best
Practices and
Methods.
Step 2:
An understanding
of how the
Salesforce
platform works.
Step 3:
Knowledge about
how Data Cloud
works.
Step 4:
Knowledge about
how Agentforce
works.

19. Getting Started: Choose your own adventure!
Salesforce Official Resources
Generalized /
Overview
● Trailblazer Community Group - Marketing Growth and Advanced
● Features and Product Detail for Marketing Cloud Next
● Trailhead: Data Cloud Quick Start Guide
● Salesforce: Agentic Marketing YouTube playlist
Specialized ● Working with Campaigns and Flows in Marketing Cloud Next
● Flow Builder Elements for Marketing Cloud
● Data Cloud Identity Resolution
● Agentforce in Marketing Cloud Next
In Depth
● MCNext for Developers
● Trailhead: Build and AI Agent with Agentforce
Make sure you know what’s coming - Release Notes

20. Resources from the Community!
If you need answers, start here
Marketing Cloud Growth and Advanced Series - YouTube series
The Agentic Marketer - Next resources and Agentic Marketer Slack Group
Nobuyuki Watanabe - Marketing Champion - Guides Marketing Cloud Next
SalesforceBen - Salesforce resources including information about Agentic Marketing and
Next
Reddit - This is only one conversation about Next, there are other threads if searched
LinkedIn - This is only one conversation about Next, there are other threads if searched

21. Resources from the Community!
If you need answers, start here
HowToSFMC - Slack Community of Marketing Cloud Users
Find a Trailblazer Community Group near you!
MomentMarketer Community
EmailGeeks - Slack Community with an AI channel, #email-ai
WhatsApp - Salesforce Developer W3Web
Lifecycle Luminaries - Slack group with an AI focus
MOPsPROs community - Slack space for Marking Operations Professionals

22. YOU are in the first class of MC Next Experts
Session Title Date Speakers
Session 2: Marketing Strategy Concepts 9/17/2025 11:00 AM EST Julie Marques
Session 3: Introduction to Marketing Cloud Next 9/24/2025 11:00 AM EST Greg Gifford
Session 4: Foundation of MC Next: Flow 10/1/2025 11:00 AM EST Jacob Hayes
Session 5: Foundations of MC Next: Data Cloud 10/8/2025 11:00 AM EST Mike Morris
Session 6: Foundations of MC Next: Agentforce 10/22/2025 11:00 AM EST David Mendoza
Session 7: Exploring MC Next features announced at
Dreamforce
10/29/2025 11:00 AM EST
Session 8: Preparing for the future: Translating your MC
experience to MC Next
11/5/2025 11:00 AM EST Amanda Turner, Erin Duncan
Session 9: Whats Next: AMA panel 11/12/2025 11:00 AM EST Pato Sapir (moderator), Kyle Heldman, Greg
Gifford, Genna Matson, Amanda Turner

23. Q&A

24. Thank you