Marketing Cloud Next: Onto the Frontier - Session 7: Exploring Agentforce Marketing features announced at Dreamforce
Weather you've been to Dreamforce this year or watched it in Salesforce+ you probably want to know more about all the great stuff that was announced at the event and is related to Marketing Cloud. We want to know too! that's why we brought the experts to tell us everything about it.
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analyses and statements regarding future events, anticipated growth and industry prospects,
and our strategies, expectation or plans regarding product releases and enhancements. The
achievement or success of the matters covered by such forward-looking statements involves
risks, uncertainties and assumptions. If any such risks or uncertainties materialize or if any of
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to consummate the proposed Informatica acquisition on a timely basis or at all; our ability to
meet the expectations of our customers; uncertainties regarding Al technologies and its
integration into our product offerings; the effect of evolving domestic and foreign
government regulations; regulatory developments and regulatory investigations involving us
or affecting our industry; our ability to successfully introduce new services and product
features, including related to AI and Agentforce; our ability to execute our business plans;
the pace of change and innovation in enterprise cloud computing services; and our ability to
maintain and enhance our brands.
Forward-looking statements
Last updated: June 30, 2025
4.
Today’s Agenda
DF25 MarketingKeynote Highlights
The end of ‘do not reply’ marketing
Journeys powered by unified data
Campaigns built at the speed of creativity
Insights turned into impact
Engagement+ Demo
Q&A
We’ve been ona 25 year
journey, together.
Sources: Gartner, Magic Quadrant for B2B Marketing Automation
Platforms, 23 September 2025, Jeff Cohen Et Al; Magic Quadrant
for Customer Data Platforms, 26 March 2025, Lizzy Foo Kune Et Al;
Magic Quadrant for Multichannel Marketing Hubs, 22 September
2025, Audrey Brosnan Et Al.
The death of
cookies and threat to
digital marketing
Omnichannel
is essential in
modern-day marketing
GDPR forces
marketers to
rethink playbooks
Evergage
Datorama
ExactTarget
CDP
2 Trillion
Personalized engagements
sent in the last year.
Agentforce
Marketing
Source: Marketing Cloud Product Data, 2024
Pardot
7.
Customer expectations
are changingwith AI.
There are lots of great options. How
many days are you there? I can build
you an itinerary if you like.
Why it matters
Instant personal
response & action
I’m traveling to SF in Oct. What are
the best outdoorsy things to do?
Now
Then
Meet Me in SF
Things to do in San Fran in October
10 Best things to do in SF
The local’s travel guide to SF
October in SF
10 Best things to do in SF
The local’s travel guide to SF
LLMs
Yes please! I’m there for a weekend.
8.
Customer expectations
are changingwith AI.
The problem?
Marketing is still
one way
Day 1: Saturday — Coastal + Golden Gate
Morning
Midday
Afternoon
Yes please! I’m there for a weekend.
Now LLMs
Then
Meet Me in SF
Things to do in San Fran in October
10 Best things to do in SF
The local’s travel guide to SF
October in SF
10 Best things to do in SF
The local’s travel guide to SF
Introducing
Agentforce
Marketing
Where humans &agents drive
customer success together.
Every message sparks a conversation
Every relationship is remembered
Every experience is adaptive
Every workflow is automated
Every insight is activated
Hey Steve — flu season is
around the corner. Want to
see how you can stay ahead of
it this year?
Marketing Agent
Your preferred pharmacy is
offering free flu shots and 500
reward points for booking.
Would you like me to schedule
that for you?
Available to all.
No customer
le behind.
Elevated
marketer
Sure, what do you recommend?
Yes please. Can we do Friday?
11.
Welcome to theera of
Agentforce Marketing
The end of ‘do
not reply’
marketing
Journeys
powered by
unified data
Experiences that
adapt with
customers
Insights
that turn into
impact
Campaigns
built at the speed
of creativity
This is theend
of ‘do not reply’
marketing.
Marketing that stops talking at customers,
and starts working with them.
Two-way email
GA Feb ’26
Mobile
GA Oct ’25
New
15.
The modern marketer’s
#1challenge is data.
of marketers say
data is their most
underutilized asset
Invoca, 2025
87%
16.
Single view across
marketing,sales,
service, & commerce.
The World’s #1 CDP.
This is why we built Salesforce Data 36O
Natively built into
Agentforce Marketing
Unified
customer profiles
Real-time segmentation
& activation
Existing data instantly
is actionable, no need
to move it.
Power every channel,
app, & Agentforce.
17.
Three steps toset up the #1 CDP
Connect Marketing
Cloud Engagement
to Data 36O
Connect and configure
the data you want to
ingest into Data 36O.
1
Set up
Data
Sources
Connect Data Bundles
and Business Units so
org structure and
workspaces stay intact.
2
Bring data in
through Data
Streams
Create a new Data
Stream and connect it to
Marketing Cloud.
3
18.
Journeys
powered by
unified data.
Everymoment of your marketing,
powered by one trusted view of
the customer.
New
Data 36O built into
Agentforce Marketing
GA Now
GA Feb ’26
Business Units
GA Oct ’25
Journey Decisioning
19.
What if youcould
set the vision for
a campaign, and
delegate the rest?
to build & launch
American Productivity &
Quality Center
Campaigns take on avg.
.4 weeks
7
20.
OS
Campaign
Creation Agents
Campaign Creation
AIComposable
Content Creation
Orchestration
Agents
Segmentation
Journey
Decisioning
Campaign
Activation Agents
Two-Way
Conversations
Lead Nurturing
Ke
Engages with brand
through two-way
conversations across
every channel
Customers
Channels
Email
SMS
WhatsApp
Mobile
Web
From automation to autonomous
with Agentforce Marketing.
21.
These are
campaigns built
atthe speed of
creativity.
Omnichannel combined with your
creativity, and powered by unified
data and Agentforce.
AI Content Partnerships
GA Oct-Nov ’25
New
22.
Every second you
waitto optimize
is money wasted. Proxima Research,
2024
of spend is wasted
on bad targeting
& strategy
60%
23.
Optimization Agents
OS
Campaign
Creation Agents
CampaignCreation
AI Composable
Content Creation
Orchestration
Agents
Segmentation
Journey
Decisioning
Campaign
Activation Agents
Two-Way
Conversations
Lead Nurturing
Engages with brand
through two-way
conversations across
every channel
Customers
Channels
Email
SMS
WhatsApp
Mobile
Web
Ke
From insights to impact with Agentforce Marketing.
Media Spend Creative Insights
24.
Insights that turn
intoimpact.
Marketing that never sleeps — it
learns and improves on its own.
Unified Analytics
GA Oct ’25
Multi-Touch Attribution
GA Feb ’26
Paid Media Optimization
GA Now
New
Clean Rooms
GA Dec ’25
Additional Resources
Getting Startedwith Agentforce
Marketing For Marketing Cloud
Engagement
Salesforce Help technical deep
dive for getting started with
next-gen marketing for MCE
‘Meet Agentforce Marketing’
Trail in Trailhead
Upcoming Sessions andDates
Session Title Date Proposed Speakers
Session 1: Kickoff - Getting oriented in the SF ecosystem 9/10/2025 11:00 AM EST Guilda, Amanda, Genna, Greg, Pato
Session 2: Marketing strategy concepts 9/17/2025 11:00 AM EST Julie Marques
Session 3: Introduction to Marketing Cloud Next 9/24/2025 11:00 AM EST Greg Gifford
Session 4: Foundation of MC Next: Flow 10/1/2025 11:00 AM EST Jacob Hayes
Session 5: Foundations of MC Next: Data Cloud 10/8/2025 11:00 AM EST Mike Morris
Session 6: Foundations of MC Next: Agentforce 10/22/2025 11:00 AM EST David Mendoza
Session 7: Exploring MC next-gen features announced at
Dreamforce
10/29/2025 11:00 AM EST Sydney Lesko
Session 8: Preparing for the future: Translating your MC
experience to MC Next
11/5/2025 11:00 AM EST Amanda Turner, Erin Duncan
Session 9: Whats Next: AMA panel 11/12/2025 11:00 AM EST Pato Sapir (moderator), Kyle Heldman, Greg
Gifford, Genna Matson, Amanda Turner