Startups often think of marketing as "that thing we'll do once we finish the product". But there are many benefits to starting as early as the idea stage. Discover why and how you should do it in a cheap, useful and scalable manner.

2. THANK YOU TO OUR

3. THANK YOU TO OUR
PARTNERS

4. DIGITAL MARKETING
AT EVERY STAGE OF GROWTH
Georges Abi Aad

5. @Georges_AbiAad_ @georgesabiaad
me@georgesabiaad.com +961 76 450 260

6. 3 LESSONS FROM TODAY
EVERYTHING IS
CONTENT AND
CONTENT IS
EVERYTHING
MARKETING
MATTERS AT ALL
STAGES
IT’S ALL ABOUT
THAT USER
DATABASE

7. IDEA TO EARLY STAGE
EMBRYO
1

8. 3 MAIN OBSTACLES
IDEA TO EARLY STAGE
TIME: Marketing can wait. I need a product to sell first.
MONEY: I can’t afford to waste resources, especially with no ROI
KNOWLEDGE: I’ll till open a Facebook page and Twitter
account but I really don’t know what to do with them.

9. ACTUALLY…
IDEA TO EARLY STAGE
TIME: Even the process of making the product can be turned into
content. Involve everyone.
DATA: An early user base will be invaluable to you very soon.
KNOWLEDGE: Don’t do it perfectly. Just do it. (Sorry)

10. WHERE DO I START?
IDEA TO EARLY STAGE
OWNERSHIP: Name someone responsible, let them coordinate with
the rest.
READ UP: You’ve seen most of it, just get some tools and start.
LEARN: Your audience behavior will tell you what to do. Just do.

11. PRE-LAUNCH
MESSY BABY
2

12. 3 MAIN OBSTACLES
PRE-LAUNCH
PRIORITY: We’re so close to the deadline, we’re all going to die.
MONEY: I’m channeling all of my resources into software, we
already delayed the launch once.
TALENT: Good talent is expensive, cheap talent is bad.

13. ACTUALLY…
FOLLOWERS: If you’ve already started, you have a community to
excite.
DRUMROLL: You have to get people talking about you before you
launch.
TIME: It’s easier to get people hooked when the launch is close.
PRE-LAUNCH

14. WHERE DO I START?
HIRE: Interns, consultants, freelancers, agencies…
AMPLIFY: Incentivize your existing audience with rewards.
Communities: Find communities of people who would be
interested and draw them in.
PRE-LAUNCH

15. POST-LAUNCH
FIRST STEPS
3

16. 3 MAIN OBSTACLES
POST-LAUNCH
CALCULATING ROI: Now that I’m selling, how do I know if I’m
selling right?
FINDING TALENT: I can afford it. Now I need to find it.
RECRUITNG USERS: The biggest priority of any platform.

17. ACTUALLY…
POST-LAUNCH
ROI: Analytics are your friends.
HISTORY: If you’ve been marketing it right, your product
already has an excited user base waiting to test it.
FINDING TALENT: The ecosystem is young and senior talent is
scarce.

18. WHERE DO I START?
POST-LAUNCH
SET GOALS: Not just online, but on your website, too.
MAKE TALENT: Hire a young genius with no experience and train
them. Thank me later.
AMPLIFY: You already have a huge community. Flood them
with love and they’ll get you the other users.

19. @Georges_AbiAad_ @georgesabiaad
me@georgesabiaad.com +961 76 450 260
THANK YOU