Does silicon valley style work in your place?TAKA KONDO
In many places, people have been trying to build their own “Silicon Valley”. But none of them were successful as long as I know. Look at the world from a different perspective, there should be better examples. It might be old but new style. This slide shows my thoughts on starting a business outside USA.
"Why Apple can create blockbusters?" ~ Re-think: Product PlanningTAKA KONDO
Many companies conduct product management without product planning.
They copy a product which is originally designed by other companies, and modify it.
They strive to survey technology/market trends and roadmaps from leading companies/giant research firms.
And they enhance the variety of functions and/or the numbers to make their spec table better.
They love to swim in the ‘red ocean’.
Apple is one of the companies which is carrying out product planning as well as product management.
It often enters the market very late, but re-creates the market itself.
Apple strives to understand what the user-experiences the customer looks for, values, and needs,
and re-invents the product category to make customers’ lifestyle better.
Apple loves to make her heart sing with her product.
Does vision statement work? 1.1: 「ビジョンのない上司にビジョンを抱かせる時に」TAKA KONDO
This slide describe about "vision" from functionality point of view, that is, what can vision work, how does it work, etc. Sorry, current version is written in Japanese.
38. そこに挑んだのがホンダだった.”You meet
the nicest people on a Honda”というスローガ
ンの下、ビジュアルに新しいライフスタイル
を訴え(*)、米国でのバイクの概念を根底から
変えることに成功.当時優勢だった欧州勢で
もできなかった市場を米国に開拓した.
(+) “You meet the nicest people on a Honda”の広告の例.日本では
あまり知られていないが、同キャンペーンはNikeの”Just Do It”や
Appleの”Think Different”と並ぶ米国広告史に残る伝説的偉業.
あまりにも成功したため、その後のジャパン・バッシングの引き金
になったとも言われる.