Does silicon valley style work in your place?TAKA KONDO
In many places, people have been trying to build their own “Silicon Valley”. But none of them were successful as long as I know. Look at the world from a different perspective, there should be better examples. It might be old but new style. This slide shows my thoughts on starting a business outside USA.
"Why Apple can create blockbusters?" ~ Re-think: Product PlanningTAKA KONDO
Many companies conduct product management without product planning.
They copy a product which is originally designed by other companies, and modify it.
They strive to survey technology/market trends and roadmaps from leading companies/giant research firms.
And they enhance the variety of functions and/or the numbers to make their spec table better.
They love to swim in the ‘red ocean’.
Apple is one of the companies which is carrying out product planning as well as product management.
It often enters the market very late, but re-creates the market itself.
Apple strives to understand what the user-experiences the customer looks for, values, and needs,
and re-invents the product category to make customers’ lifestyle better.
Apple loves to make her heart sing with her product.
Does vision statement work? 1.1: 「ビジョンのない上司にビジョンを抱かせる時に」TAKA KONDO
This slide describe about "vision" from functionality point of view, that is, what can vision work, how does it work, etc. Sorry, current version is written in Japanese.
22. MARKETING
IS
ABOUT
VALUE
Steve
Jobs
–
Apple
co-‐founder
Apple
Conference
23. "Our
customers
want
to
know
who
is
Apple
and
what
is
it
that
we
stand
for,
where
do
we
fit
in
this
world?"
…
we
wanted
to
find
a
way
to
communicate
this,
…