Its just a sample for my higher edu..

1. BRAND
Presented by,
Sowndarya shree
M.com,B,Ed

2. What is a brand ?
1. A name, term, sign, symbol or design used to identify the products of
one firm and to differentiate them from competitive offerings.
2. To differentiate one product to another to kings/Queen in the markets.

3. Emotional power of a brand
In blind taste tests, we (people) prefer the taste of pepsi over the taste of
coke. If the taste is not blind and the tasters know which beverage is which,
they prefer the taste of coke over pepsi.
1st shape
registered by
coca cola
bottle.

4. Brand Name
Words, Letters, Symbols that make up a name used to identify
and distinguish the firms offering those of its competitors.

5. Brand
Strategy
01 LOGO
03
Value
04
D
e
s
i
g
n
03
02
M
a
r
k
e
t
i
n
g
05
Strategy
06. Trust
07. Identity
08. Advertising

6. CO-BRANDING
When brands work together to create a new product/
services, which is either “brought to us” in multiple brands, or
form of on all new purpose built combination brand.

7. Brand Identity
1. A promise that gets kept consistently
2. It creates a personality and a life for our products/
services
3. A unique consistent look, feel, tone and voice for all
communication
4. It's essential to your success in the marketplace.

8. Identities of few different brands: (India)

9. Zomato identity:
The restaurant review website which recently started offering
food delivery services has been one of the very few
well-known brands that boldly changes their logo regularly --
Even twice in three months sometimes.

10. Key Brand Elements:
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Brand Association
04
● Colors, Taglines, images,
fonts,
uniforms,equipment…..
Brand Personality
03
● What you want your brand to be
known for (Fun,serious,
magical)
Brand Promises
02 ● Deliver at every time
Brand Name
01
● Name
● Tagline and logo

11. Brand Building:
https://www.slideshare.net/SowndaryaShree/introduction-to-accounting-part-1
https://www.slideshare.net/SowndaryaShree/recent-trends-in-marketing-237600480
https://allsowndarya.wordpress.com/2021/04/15/my-experience-in-online-teaching/

12. Brand Loyalty
The degree of consumer attachment to a brand.
Recognition
Preference
Insistence
Awareness of name, benefit and
package
Will search for it or must have
Useful consumer will buy only if
available

13. Role of brand
1. Identify the maker
2. Simplify product handling
3. Organize accounting
4. Signify quality
5. Create barriers to entry
6. Serve as a competitive advantage
7. Secure premium price

14. What is a strapline
A strapline also known as Slogan,
Endline and tagline OR Catchphrase for
a firm

15. “Take me to the
hilton”......
I AM LOVING
IT…..
JUST DO IT