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Guerrilla marketing
    because it’s unexpected
• The concept of guerrilla marketing was
  invented as an unconventional system of
  promotions that relies on time, energy and
  imagination rather than a big marketing
  budget.


                                           Wikipedia
• Typically, unexpected and unconventional,
  potentially interactive, and consumers are
  targeted in unexpected places.




                                          Wikipedia
• The objective of guerrilla marketing is to
  create a unique, engaging and thought-
  provoking concept to generate buzz, and
  consequently turn viral.



                                           Wikipedia
• Viral marketing — through social networks
• Buzz marketing — word of mouth marketing
Old Spice
      “Responding to questions and
    comments from Twitter, Facebook
 andYouTube, Old Spice Man has spent
                 the past
  two days "talking with the Internet" --
barraging us with his dispatches from the
   shower. And sweet Lord, we never
             want it to end.”
                        http://www.salon.com
Old Spice
• Experiential marketing — interaction with
  product
• Procter & Gamble’s Charmin Toilet Tissue is
  sponsoring free bathrooms in Times Square.
  The billboard promoting the sponsored
  restroom says, “You’re in New York. Go in
  style.” over the brand logo and an arrow
  pointing to the restroom entrance.
• Alternative marketing
• Wild Posting
• Wait marketing
• Reverse Graffiti — clean pavement adverts
• Wait marketing — when and where
  consumers are waiting (such as medical
  offices and gas pumps) and receptive to
  communications
Guerilla
Guerilla
Guerilla
Guerilla
Guerilla
Guerilla

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Guerilla

  • 1. Guerrilla marketing because it’s unexpected
  • 2. • The concept of guerrilla marketing was invented as an unconventional system of promotions that relies on time, energy and imagination rather than a big marketing budget. Wikipedia
  • 3. • Typically, unexpected and unconventional, potentially interactive, and consumers are targeted in unexpected places. Wikipedia
  • 4. • The objective of guerrilla marketing is to create a unique, engaging and thought- provoking concept to generate buzz, and consequently turn viral. Wikipedia
  • 5. • Viral marketing — through social networks • Buzz marketing — word of mouth marketing
  • 6. Old Spice “Responding to questions and comments from Twitter, Facebook andYouTube, Old Spice Man has spent the past two days "talking with the Internet" -- barraging us with his dispatches from the shower. And sweet Lord, we never want it to end.” http://www.salon.com
  • 8. • Experiential marketing — interaction with product
  • 9. • Procter & Gamble’s Charmin Toilet Tissue is sponsoring free bathrooms in Times Square. The billboard promoting the sponsored restroom says, “You’re in New York. Go in style.” over the brand logo and an arrow pointing to the restroom entrance.
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  • 11. • Alternative marketing • Wild Posting • Wait marketing
  • 12. • Reverse Graffiti — clean pavement adverts
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  • 25. • Wait marketing — when and where consumers are waiting (such as medical offices and gas pumps) and receptive to communications

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