The document discusses various media examples from different companies that are used to engage consumers. It includes downloadable audio tours, smartphone apps providing information on cities and art, social media promotions, interactive human billboards, urban races, and mobile games to facilitate consumer interaction. It also discusses a social activism program, examples of participatory activities and competitions, adoption programs, and augmented reality apps. The document provides frameworks for understanding target audiences, desired behaviors, and crafting brand experiences through human-centered initiatives.
THE FUTURE OF BRAND, TECH & BUSINESS IS EXPERIENCEsinnerschrader
Experience matters. But what is experience? Aside from being one of the biggest buzz words of 2016, experiences are the heart and soul of all things disrupting the world as we know it. Brands. Tech. Business. Everything. The desire to deliver new experiences is driving innovation across every industry.
As a best-selling author, digital analyst and anthropologist and influencer, Brian shared his insights around what really makes an experience “an experience,” why and how our favorite brands create experiences and how to become an experience architect in all you do.
THE FUTURE OF BRAND, TECH & BUSINESS IS EXPERIENCEsinnerschrader
Experience matters. But what is experience? Aside from being one of the biggest buzz words of 2016, experiences are the heart and soul of all things disrupting the world as we know it. Brands. Tech. Business. Everything. The desire to deliver new experiences is driving innovation across every industry.
As a best-selling author, digital analyst and anthropologist and influencer, Brian shared his insights around what really makes an experience “an experience,” why and how our favorite brands create experiences and how to become an experience architect in all you do.
Interbrand Best Global brands report 2021Social Samosa
The Interbrand Best Global Brands report highlights the top 100 brands for 2021. Overall, the average brand value increase of the Best Global Brands is 10% in 2021, compared to 1.3% in 2020.
UX Design + UI Design: Injecting a brand persona!Jayan Narayanan
It is my try to shed light on two often heard but little understood or confused acronyms and its impact on overall brand experience. The presentation originally designed to address a group of entrepreneurs who have little knowledge in design and it's technical jargons.
https://www.linkedin.com/in/jayan-narayanan/
In a working world increasingly optimised by AI, robotics and machine learning, human acceleration is of utmost relevance. Achieving this is both easy and hard. The solution involves play. Come explore the future of work …
Up until now, the practice of UX Strategy has been overrun by highfalutin propaganda and no practical guide that explained the strategic techniques as an easy-to-apply methodology. That's why Jaime says she wrote her book UX Strategy. At this talk, Jaime discussed what user experience strategy looks like in practice and explains how it intersects with UX design and business strategy.
This deck was prepared for Daniel School of Business at DU for their Executive MBA program. It includes a definition on CX and UX, then the digital devices that transpired 2008-2018.
La vidéo a définitivement pris une place de choix parmi les contenus stars des réseaux sociaux depuis quelques temps. Découvrez dans notre infographie les chiffres clés de l'année 2016.
This is a short version of Social CRM 2010 that shows how the social customer dominates the business ecosystem. It provides multiple examples of what companies are doing about it. AND it has a soundtrack , creative commons licensed music from Maria Daines called Rollin'
Review case studies in user experience from Apple, Toyota, Charmin, and Oakley that demonstrate how good UX separated the wins from the disastrous blunders. Then learn how to integrate these examples into your digital marketing, including services, techniques, and measurements to increase conversion, loyalty, revenue and profits.
Steven is currently Director of User Experience at GS&F, a marketing communications agency in Nashville,Tennessee. He now leads efforts to serve both internal needs and consumer experiences for brands by executing user research, product & campaign concepts, brand & consumer experience consulting, and creative direction.
SOSTAC approach of digital planning 2021 - Hugues Rey - Solvay Brussels Schoo...Hugues Rey
SOSTAC approach of digital planning 2021 - Hugues Rey - Solvay Brussels School of Economics and Management - Executive Master in Digital Marketing and Communication - final lecture of Communication Module - 2021
Interbrand Best Global brands report 2021Social Samosa
The Interbrand Best Global Brands report highlights the top 100 brands for 2021. Overall, the average brand value increase of the Best Global Brands is 10% in 2021, compared to 1.3% in 2020.
UX Design + UI Design: Injecting a brand persona!Jayan Narayanan
It is my try to shed light on two often heard but little understood or confused acronyms and its impact on overall brand experience. The presentation originally designed to address a group of entrepreneurs who have little knowledge in design and it's technical jargons.
https://www.linkedin.com/in/jayan-narayanan/
In a working world increasingly optimised by AI, robotics and machine learning, human acceleration is of utmost relevance. Achieving this is both easy and hard. The solution involves play. Come explore the future of work …
Up until now, the practice of UX Strategy has been overrun by highfalutin propaganda and no practical guide that explained the strategic techniques as an easy-to-apply methodology. That's why Jaime says she wrote her book UX Strategy. At this talk, Jaime discussed what user experience strategy looks like in practice and explains how it intersects with UX design and business strategy.
This deck was prepared for Daniel School of Business at DU for their Executive MBA program. It includes a definition on CX and UX, then the digital devices that transpired 2008-2018.
La vidéo a définitivement pris une place de choix parmi les contenus stars des réseaux sociaux depuis quelques temps. Découvrez dans notre infographie les chiffres clés de l'année 2016.
This is a short version of Social CRM 2010 that shows how the social customer dominates the business ecosystem. It provides multiple examples of what companies are doing about it. AND it has a soundtrack , creative commons licensed music from Maria Daines called Rollin'
Review case studies in user experience from Apple, Toyota, Charmin, and Oakley that demonstrate how good UX separated the wins from the disastrous blunders. Then learn how to integrate these examples into your digital marketing, including services, techniques, and measurements to increase conversion, loyalty, revenue and profits.
Steven is currently Director of User Experience at GS&F, a marketing communications agency in Nashville,Tennessee. He now leads efforts to serve both internal needs and consumer experiences for brands by executing user research, product & campaign concepts, brand & consumer experience consulting, and creative direction.
SOSTAC approach of digital planning 2021 - Hugues Rey - Solvay Brussels Schoo...Hugues Rey
SOSTAC approach of digital planning 2021 - Hugues Rey - Solvay Brussels School of Economics and Management - Executive Master in Digital Marketing and Communication - final lecture of Communication Module - 2021
Presentation Jorge Cerveira Pinto Iii Debate Lisbon 2009Dianova
The Use of Cultural and Artistic Events and Contexts in Companies’ Communication Strategies, by Jorge Cerveira Pinto, Managing Director at Agência Inova, at the III Regional Debate EACD Lisbon, 19th may 2009, under the theme "The Art of Cultural Communications"
Members of the ACRS attended the all-day event which spoke about 10 macro trends that were now influencing consumer behaviour across multiple industries in Australia. The seminar addressed rapidly rising consumer expectations, how the trends were reshaping consumers expectations and how these successful trends were simply satisfying basic human needs. Insight was given on how retailers and businesses could interpret the macro trends to apply and innovate their own their own vision, products or services, marketing or campaigns, and business models. The following pages highlight the key insights with examples where relevant.
Members of the ACRS attended the all-day event which spoke about 10 macro trends that were now influencing consumer behaviour across multiple industries in Australia. The seminar addressed rapidly rising consumer expectations, how the trends were reshaping consumers expectations and how these successful trends were simply satisfying basic human needs. Insight was given on how retailers and businesses could interpret the macro trends to apply and innovate their own their own vision, products or services, marketing or campaigns, and business models. The following pages highlight the key insights with examples where relevant.
La rilevanza è stato il tema trattato durante la terza edizione del Products Day di Accenture, The Age of Relevance, tenutosi il 29 maggio 2019 presso l'Accenture Customer Innovation Network di Milano #ACINMilan. Nella sua presentazione, Mark Curtis, Co-Founder e COO di Fjord, ha illustrato il concetto di rilevanza, nell’era in cui i dati, lo spazio e i mercati sono costruiti intorno alle persone.
Social Media as a Force Multiplier for the Travel IndustryMarc Lefton
This is a modified version of the keynote presentation I gave at the ATCA travel conference in Aruba, 4/2011. Includes more bullet points on visual slides and I removed case studies which need explanation.
Innovation and success in the world of business often come from those who dare to challenge the status quo and think outside the box. These innovators have disrupted their respective sectors by embracing unconventional business models and exploring new solutions and strategies.
Innovation and success in the world of business often come from those who dare to challenge the status quo and think outside the box. These innovators have disrupted their respective sectors by embracing unconventional business models and exploring new solutions and strategies.
This is an outline of my branding studies, I will be summarizing all the information I learn throughout my studies and researches into small presentations hoping it will make good and easy references for people who are looking to understand and learn more about branding.
In this presentation I will talk about the Brand basics and I will cover the following:
- What is brand?
Stay tuned and engage with me on twitter on: @YazanTamimi
Il protagonista del ventiduesimo Exhibitionist è Mark Curtis, co-fondatore e Chief Client Officer di Fjord, la unit che si occupa di design e innovazione all'interno di Accenture Interactive. Il titolo della sua lecture: Relevance. Milano, 4 novembre 2019, MiCo - Milano Congressi, in occasione di AIXA - Artificial Intelligence Expo of Applications
How do you plan for synergy and effectiveness using the multitude of channels? This initial introduction to the subject is part of DigitasLBi's Strategy Academy.
Similar to Marketing 360 presentation by lawrence villegas - Connections Media examples & experience planning (20)
20. Personas represent the primary and secondary users of a system, product or service Each Persona represents a group of users who share common behaviors , motivations or attitudes
22. PERSONAS ANSWER FOUR FUNDAMENTAL QUESTIONS: Who are your users? What do they want to accomplish? What are they doing and how are they doing it? What is the context/atmosphere?
23. PERSONAS: Helps frame users in a business context. Helps frame users in relation to the decision-making process. Helps ensure that information, organization, and design actually accommodate the goals and tasks of real users. 6 months out 12 months out 18 months out
26. EXPERIENCE MODEL A model of how people experience products, services, or environments told from the point of view of the *people* having an experience, not the point of view of the *business*
40. The way to change a person’s behavior is not just through a simple ad, but through a transformational act – a human centered idea, gesture or experience that has the ability to transform the way a person thinks, feels and ultimately behaves. ACTS Digital Shopper Promotional CRM Not Ads.
41. Target audience. Consumers. Viewers. These are mass marketing terms which have conveniently homogenized marketing communications. Let us address the inherent complexity of people and their decision making processes. Not ads for the masses - but transformational acts for Browsers, Shoppers, Triallists, Loyalists and Influencers. Human behavior is complicated. Deal with it.
Personas typically include people’s specific goals and tasks they’d like to complete the customer touchpoint. They illustrate their mindsets, information needs, and behaviors. In this persona for the Regional Transportation Authority, we illustrated how people plan in advance for future transit trips.
We tell data-driven representative ‘personal stories’ about our target audience. These personal stories help the team truly understand who we’re designing for.
Caremark is a pharmaceutical company that strategically wanted to move towards becoming a total healthcare provider. Here is a snippet of a Customer Experience Model illustrating Eleanor who has recently been diagnosed with diabetes. Caremark used this Experience Model to gain internal consensus and funding for its 5-year online strategy.
We visualize people’s processes, information needs, pain points, and potential exit points to other channels or competitors. For JCPenney, we conducted shopalongs and associate interviews in combination with secondary research to understand the process people go through when shopping for window treatments.
This Customer Journey for Whirlpool involved an analysis of the steps users take interacting with the Whirlpool brand to find, purchase or even fix an appliance. These insights helped us understand the target users emotional highs and lows when shopping for and purchasing appliances.
In most cases, our activities uncover opportunities that the competition has yet to realize. We clearly and creatively articulate concepts that will provide opportunities for clients to solidify their position as an industry innovator and expand customer relationships.