Sugar Tech Task Commander

1. Distribution and Marketing Plan for
Task Commander
SugarTech
Jeffrey Parizotto, Kenneth Darby, Alejandra Hernandez, Clinton
Cunanan, Zachary Moyes, and Ethan Stolze
EBBS Project & Portfolio V
May 28, 2022

2. 2
I. Executive Summary
The Company:
SugarTech is a company that works alongside small mobile app developers helping them
grow their products through strategically planned marketing and distribution branding.
We plan to expand our company to not only market and distribute new and exciting mobile
applications but also bring in talented developers to create mobile apps that will be used by
millions of people.
The Project:
Task Commander is a task management tool that allows managers to assign and track staff
and jobs from their home office, saving time and money for any company employing off-site
employees. The application was created by Mr. Benjamin Tolman and SugarTech will assist
in marketing, distribution, and promotion.
Sales Projections / Return on Investment:
With an estimated budget of $245 for the marketing and distribution of the mobile
application, within a time period of 12 months, $6,459.60 is the estimated net profit which
would be an ROI of 2637% by close of investment year.
Target Market:
The ideal target market would be married males, age 29-35 in the Memphis, TN area. These
are hard-working, blue-collar technicians who may own their own business with an
average income around $50K a year.
Strategy:
The main strategy for Task Commander regarding distribution and sales increase is online
distribution including social media presence and advertising to boost the company’s
product, the mobile application in this case.

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II. Company Information
SugarTech
SugarTech is a company that works alongside small mobile app developers helping grow
their products through strategically planned marketing and distribution branding
Leadership Team
SugarTech consists of a team holding a multitude of talents to bring the best to their clients.
Alejandra Hernandez and Kenny Darby oversee the research and development department
for SugarTech based on their success in the Market Research and Entertainment Business
Models courses at Full Sail University while working on attainment of their Bachelor of
Science in Entertainment Business. Clinton Cunanan and Jeffrey Parizotto oversee the
marketing department for SugarTech based on their success in the Principles of Digital
Marketing and Introduction to Marketing courses at Full Sail University while working on
attainment of their Bachelor of Science in Entertainment Business. Ethan Stolze and Zach
Moyes oversee the sales department for SugarTech based on their success in the Principles
of Business Finance and Business Accounting courses at Full Sail University while working
on attainment of their Bachelor of Science in Entertainment Business.
Company Ideals
SugarTech was started with the goal of helping mobile application developers see their
projects succeed through our marketing and distribution services. With the success of the
company, we plan to expand our company to not only market and distribute new and
exciting mobile applications, but also bring in talented developers to create mobile apps
that will be used by millions of people. In the next 20 years, SugarTech will be a staple
name in the mobile app development industry through our productivity, social media,
entertainment, lifestyle, and utility mobile applications.
Projects
Task Commander is a fantastic app that provides business owners with immense utility in
their daily work life. Based on the potential successful partnership with Task Commander
and Mr. Tolman, SugarTech is already envisioning working with Benjamin on version 2.0 of
Task Commander, utilizing aggregation for distribution, and improving social media
marketing with strategic branding. SugarTech is excited for version 2.0 of Task Commander
which will make the user interface more customizable and allow businesses to add their
own fields within the app.

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III. Project Information
Creators: Benjamin Tolman
Title: Task Commander
Media: Mobile Application
Genre: Scheduling & Management
Hooks
Task Commander: The new office!
Task Commander: “Leave the Tasks to Us.”
Task Commander: “Manageable: The sign of success.”
Task Commander: “It's That Useful Feeling.”
Task Commander: “Let your Tasks flow.”
Task Commander: Work anywhere with ease
Task Commander: Managing the office will never be the same.
Task Commander: We organize your success for your client.
Task Commander: There’s no where your office can’t go.
Task Commander: Our service is your service
Logline
Task Commander: Task Commander is a task management tool that allows managers to
assign and track staff and jobs from their home office, saving time and money for any
company employing off-site employees.
Premise
If you are a company that does their business outside of the traditional wall of an office or a
company that like to work organically anywhere from the coffee house or the company
retreat Task Commander is the service for you. Task Commander is a mobile application

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geared toward managing jobs for companies employees that work remotely from their
offices. It also helps companies that work in a nontraditional office setting such as
Landscapers, home cleaners, and home contractors. Task Commander is a web-based
product that is driven by its users.

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IV. Distribution & Marketing Goals
Distribution Goals
SugarTech’s most important goal is to find an easy-to-use and accessible platform to
begin marketing TaskCommander to its consumer-base. Considering the need for mobile
app’s usage from both manager and employee alike, aggregators such as Google Play Store
and Apple App Store will be used as Task Commander’s primary distribution method. The
Google Play and Apple App Store are the two largest aggregators in mobile app distribution
and are easily accessible to anyone owning an android or apple smartphone/device. iOS
and Android alone, make up an estimated 99.7% of the US smart-device market cap
(Statcounter). Both aggregators charge their developers a small upfront fee to apply their
mobile apps to their platforms but are generally affordable.
While the Apple App Store and Google Play take 30% of revenue generated from
sales of mobile apps, they are currently the most accessible distribution platforms for Task
Commander’s target consumer-base and their employees. Looking to the future, other
distribution methods such as website functionality or a web-based application mentioned
by Mr. Tolman, would further aid in Sugar Tech’s goals for Task Commander in accessibility
and general ease-of-use. Taking this all into account, SugarTech’s distribution goals are to
get Task Commander onto the Google Play and the Apple app store within 3 months of
operation and a website showcasing features of the app within 6 months of operation.
Distributing Task Commander through these aggregators allows Sugar Tech to accomplish
it’s goals of getting Task Commander into the hands of many consumers as quickly as
possible at a relatively low cost.
Marketing Goals
Currently, other large competitors such as Unolo and Landscape Maintenance Pro
create competition in finding and reaching Task Commander’s target consumers. For this
reason, Sugar Tech finds it to be a priority to market and advertise how Task Commander’s
functionality differentiates from Task Commander’s competitors to help it stand out from
the crowd. Most notably, how Task Commander is not tailored to any specific genre of
work. The app is designed to be multi-genre and general-purpose, supporting a robust and
intuitive communication and task dedication system between employee and manager alike.
Sugar Tech will build brand awareness around these aspects will help reach consumers
who can’t find a use for genre-specific apps like Landscape Maintenance Pro and or want to
have a more robust communication and task dedication system with their on-field
employees unlike apps such as Unolo.
Sugar Tech is currently looking into marketing Task Commander via social media
sites like Instagram, Facebook, and LinkedIn. Sugar Tech believes that these forms of social
media will yield the highest attention from target markets and have the most potential to

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create positive buzz around Task Commander’s launch. Marketing Task Commander’s
central features and useability among independent contractors in all fields of work will
help them understand and hopefully get hooked on Task Commander’s potential uses and
functionality for their work. Later, with the launch of Task Commander’s own website,
showcasing specific app features, guides on how to use the app and a web-based version of
Task Commander will further aid in consumers understanding of it’s potential value to
them and their employees. These goals should allow consumers to get accustomed to Task
Commander as a product and be known as a superior option for their business among
other competitor apps.

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V. Target Markets
Primary Target Audience
The primary market is aimed towards married males, aged 29-35 in the greater Memphis,
TN. area. With 5.2% of the population being independent contractors and an
unemployment rate of around 7.5% makes it a market that embraces the independent
market. Quick access to Little Rock, AR and only a few hours from Central Tennessee and
Nashville ensures there is a plethora of work to be organized. These males are hard-
working, blue-collar technicians that specialize in running their own businesses. Most have
some college education and are moderately tech savvy and looking for an easier
management system. They have families so their time is extremely valuable to them. They
enjoy racing, live music, BBQ, and Beale St. The average income for them is $47,811.00. The
top 4 jobs for them include Owner Truck Driver, Local Owner Operator, FRAC Sand Owner
Operator.
Secondary Target Audience
Women aged 32-38 working in the maid and housekeeping industry based around
Memphis area (Memphis). Women make up 84% of the industry, meaning that they are
mothers of children and are looking for a faster more effective organization of jobs. Most
are high school graduates with about 12% holding Associates or higher. With housekeepers
retaining their job in corporate settings for less than a year on average coming in at 40%
showing a strong indication that independent cleaning would be optimal. The average
income is $25,053. Family oriented, their hobbies include children sporting events, social
gatherings with family and friends.

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VI. Distribution - Year One:
Self-Distribution Plan
Brick and Mortar Outlets
Although still developing the Task Commander App, there will be a push for the local Brick
and Mortar stores who have a high contractor ratio.
-Cooper Freight – Memphis, TN local trucking company that can handle freight within a
500-mile radius regularly and has been in business since 1975. They do operate in the
lower 48 states but prefer to keep their drivers closer to home to be with their families.
This makes Cooper Freight an ideal candidate to utilize Task Commander. Downloadable
copies of the app will be available through the contractor accounts and advertising will be
marked on delivery trucks (Cooper Freight Inc, 2021).
-Onepiece Drywall & Paint – Memphis, TN is a local drywall company that has incredible
reviews from its customers. A small crew that can handle remodels and renovations with a
large community reach. Using multiple contractors Task Commander can help the
workflow to maintain their high standard and customer satisfaction (Onepiece). Task
Commander paint sticks, paint aprons, and shirts will be sold here.
-Memphis Landscape – Memphis, TN Landscape management company that handles all
your landscape and construction needs, as well as the maintenance on your landscape. A
company that provides a plethora of skills that utilizes many contractors makes Memphis
Landscape an ideal company to partner with (Who we are). With Memphis Landscape so
large, there will be a sponsorship where Task Commander will exchange app downloads
for advertising on all of Memphis Landscape signage left in customer yards.
Aggregator
The App Store by Apple will be one of 2 aggregator giants that will be used to launch the
Task Commander app. Since Mr. Tolman has much experience in developing, The App Store
can help complete, distribute, and market to over 1.5 billion devices. Focusing on a
concentrated area; targeting will be effective while still maintaining a universal reach with
the Apple App Store. With 5 separate platforms to distribute to including iOS, iPadOS,
watchOS, macOS, and tvOS there are many ways users can synchronize their lives and
schedules to make a better way of life. With App Stores Machine Learning, gathering, and
analyzing data will no longer be a daunting task. Task Commander will be accessible to all
Apple users and products. App Store also has small business incentive until 1 million is
reached, an extra 15% is paid on all apps and in app purchases (App Store).
The second aggregator that we will focus on is the Google Play store. The counterpart for
the Apple world, Google Play cleans up the rest of the world in Android users. Boasting a
reach of 2 billion users, it is no wonder why this tech giant will be used. Google Play has a
tremendous security system to keep the end user safe as well as Task Commander. They

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have also developed new ways to help acquire and engage users and finding new ways to
boost revenue growth with their new subscription capabilities. Google Play has recently
overhauled the Device catalog helping to ease the understanding of the data collected.
Making monetization easier using sustained metrics. Also, real-time updating every 15
minutes ensures that Task Commander can get the latest updates to the end user faster and
more efficiently (2022).
Project Website
With Task Commander the suggestion of the procurement of www.CommandTheTask.com
for the landing page and all information that is Task Commander. From the moment a
contractor clicks on the link, they will be transported to a user experience like no other. An
array of organizational tools that will not only help manage scheduled jobs, but also
streamline the payment process.
The home landing page will inform the potential customer of how advanced Task
Commander is with the simplicity that anyone can understand. Some quick examples and
testimonials that will show the app in action.
The App Experience page will guide customers through a real-world scenario using the
app, the potential customer will be able to input minimal information to show its ability
right there on the site.
The ROI page will show how data metrics and analysis can improve their workflow and
increase profits. With real charts and real side by side comparisons of monthly use to show
in number format how beneficial Task Commander can be.
The payment acceptance page will ask for the sale and have download links readily
available. National Processing, a third-party payment processor, will be used to handle all
payments. With one of the highest rated customer service support systems available
customers can feel comfortable knowing each transaction will be successful.
Customer Relationship Management Systems
With the website development and traffic that will drive to the website from the app, the
use of a third-party developer Survey Sparrow shall conduct real-time research on the
actual customers that visit and use Task Commander. With the information gathered
through survey research Task Commander will use the customer to guide the apps
development to make it a seamless integration into their already busy lives making it
easier. Incentive programs will be used for those who help in the research surveys to
develop a long-lasting relationship.
There won’t always be happy suggestions, so with that also included is a section within the
survey and on the website for existing clients to voice their concerns over the app’s
performance. This information is just as, if not more important than the positive. With

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every complaint and suggestion processed Task Commander will follow up with the
customer to ensure that the issue has been corrected.

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VII. Distribution - Year Two:
Finding a Large Distributor or Publisher
Dreaming big, is reaching out for the stars. At SugarTech, our goal is to take
TaskCommander to the biggest distributor/publisher: Workday. Workday provides
financial management, human capital management, and analytics software to the world's
most prestigious corporations, educational institutions, and government agencies. The
mobile feature of the Workday experience is one of the most important characteristics.
Employees, supervisors, and recruiters can access information from their mobile, tablet, or
desktop devices at any time. Even better, Workday provides unlimited mobile access at no
extra cost. Workday is a cloud-based software company that specializes in human capital
management, corporate resource management, and financial management apps, so it
would be a fantastic fit for TaskCommander.
Other opportunity to growth, would be MGS Event. At MGS, they will bring together the
mobile industry's top experts and practitioners to deliver practical insights that any
organization can use to jumpstart growth. This event brings together thought leaders in
growth marketing, engagement, retention, monetization, data science, and analytics from
around the world. At social events, parties, and mixers, there will be opportunities to
network and broaden perspectives by meeting specialists, with the opportunity to form
long-term connections.

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VIII. Sales Projections
Price and Sales Projections (based on $245 budget)
Price
Projected
Units
Projected Net
Revenue
Retail
Download Web-Version (Website) 2.99 500 1495.00
T-Shirts (Website) 4.99 40 199.60
Wholesale/Dealer Price*
Download Standard (Apple App Store)* 1.39 1000 1,390.00
Download Pro (Apple App Store)* 2.09 650 1,358.50
Download Standard (Google Play Store)* 1.39 800 1,112.00
Download Pro (Google Play Store)* 2.09 550 1,149.50
Projected Total Net Sales Revenue $6,704.60
* Assumes 30% of revenue taken from Aggregators
Return on Investment (ROI)
An ROI of 2637% based on a profit of $6,459.60 is projected by the close of the investment
year.
The ROI could decrease as far as 1977% based on a profit of $4,844.63 for the lower end.
The ROI could increase to 3296% based on a profit of $8,074.50
This range was based on a plus/minus of 25% by furthering research into the prospective
target market.

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IX. Marketing
Marketing Tools
• Social Media Advertising
• Website/Company landing page
• Media Interview
• Utilizing viral loops
• Retention campaign
• Commercial advertising
• Customer loyalty programs
• Brand reputation management
• Print advertising
• Search engine optimization
• Press releases
• Graphic creation tools
• Email marketing tools
• Planning
• Content marketing
• Advertisement design
• Media monitoring tools
• Surveys
Promotion
Pre-Release (June through August)
Strategy
During this time, we will set up press write up with major tech magazines
and enter Task Commander in different Tech Conferences to introduce the product and
create buzz in the market. Also give exclusive trial runs to select business to create buzz
through word of mouth. We will also select an aggregator to work with. In the months
leading to the launch of the mobile application of Task Commander- it would only make
sense to make sure that we are building the application, building brand awareness, and
building anticipation. First, the mobile application will need to be built and published on
the chosen aggregators, Apple App Store and Google Play store, in order to ensure that
there is a way for consumers to use the product. It will be imperative that the brand is
known by some of the public and being reached to as many individuals as it can. Crafting a
marketing plan will assist in creating excitement leading up to the release date of the
application. Getting social media engagement will be a huge assistance to building
awareness and making sure that the target audience can understand how the product is
going to work after they have downloaded the application onto their mobile devices, etc.
Tactics
1. June 1st- Select aggregator to become partner with
2. June1st-2nd- Launch website

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3. June 1st- June5th- Plan launch of aggregators and if we will be launching both
aggregators at once and how we can submit our completed mobile
application to each one
4. June 1st- Start the building the mobile application with our design team and
Mr. Tolman
5. June 6th- Setup Task Commander’s social media platforms starting with
Instagram, Facebook, and LinkedIn
6. June 9th- Schedule press release and Book creator for interview with media
and press
7. June 20th- Enter and book booths in Tech conferences. SugarTech Marketing
will take the lead with entering Task Commander in tech conferences
8. June 30th- Get a follow-up on where the mobile application is and what
adjustments will need to be made
9. Jul 2nd- Tweak mobile application to be ready for test trials
10. July 4th- Launch first advertisement through social media platforms with
release date of September 1st
11. July 30th- Print advertising is released in community magazines, flyers, and
posters throughout the community of our target audience
12. August 15th- Promotional posts throughout social media platforms to keep
hype of release and notify individuals of rewards they may be able to earn
through our first weekend of release
13. August 20th- Release commercial advertisements of influencers using our
mobile application and their testimonials
Release (September)
Strategy
On the release day of the application, we will submit the final product to the
aggregators. We will ensure that all our development is adhering to the rules and
guidelines of each app store and check to make sure that we submit the application in
enough time so that we can keep a September 1st release date. Therefore, we will probably
have to submit the application to Android (Google Play Store) before September 1st since
they take up to 48 hours for an approval.
Tactics
1. September 1st- alert our social media following of product launch and give a
commercial advertisement as to where they can find the application and how
they can download it
2. September 5th- first review came back for application with a few minor
issues- we will take these to the development team to fix bugs and ensure
customer satisfaction
3. September 8th- release of our promo program for the customers who have
downloaded the application already
4. September 10th- Start app store optimization for product to help where Task
Commander is thriving
5. September 20th- Discount code released on Instagram only for those who
follow. Services will be provided at a discounted rate, but targeting one social
media platform for larger following

16. 16
6. September 22nd- Receive data update from aggregator and strategies next
move for Task Commander post-release month.
7. September 25th- Begin monitoring and focusing on feedback from customers
through ratings and surveys being sent out to each email and follower of
Task Commander
Post-Release (October through May)
Strategy
After the release of the Task Commander, our post-release strategies will focus on
retention campaigns with our existing clients while utilizing viral loops to help market
Task Commander. We will continue to utilize market research to tweak any decrease in
sales. Post-release marketing strategies will allow the mobile application to remain popular
on the charts of the Lifestyle category in each aggregator. Keeping Task Commander
relevant is important and continued spread of the word is imperative when building the
brand and checking in on the users as well as the feedback and criticisms of the application.
Staying present on social media platforms and gaining followers and influencers is
important and there is a desire to grab the attention of new users and impress them and
interest them altogether.
Tactics
1. October 1st- Task Commander will start its retention campaign with is
existing clients
2. October 3rd- October 8th- measure the success of the launch by assessing
what went well and what should be improved. Follow- up with customers
and see what the retention rate is as it is proven that users will abandon an
app after one use
3. October 20th-26th- updating the experience of the application as consumers
start to state what they would enjoy seeing and what would make the
interface more user-friendly
4. November23rd-December 1st- release a new incentive for the users of the
application to boost user engagement and retention; having the consumer
start the month of December out right
5. December 18th-23rd- ensure that the push notifications that are being sent
out to the users is friendly, and important. Must be strategic in how the
messaging is used to not annoy the consumer with irrelevant information
6. January 20th- 25th- Encourage users to submit reviews in order for
development tam to manage and seek resolution to negative reviews and
keep communication to field consumer feedback
7. February 1st-February 2nd- release a new interface that has brand awareness
more apparent; also want to fix any negative reviews from user experience in
order to keep ratings high for Task Commander
8. February 7th-11th- engage followers on all social media platforms and create
a Twitter page; releasing a new incentive for followers of the Twitter page
and gaining more engagement from users
9. March 4th-10th- release and distribute new commercial advertising across
new platforms such as YouTube and other social media platforms that may
direct attention for our target market and users

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10. April 3rd- analyze which aggregator is pulling more attention and reevaluate
if we keep both aggregators and potentially add new to reach more of the
target market
11. April 28th- Print advertising for release of additional aggregator, Amazon App
Store, and also release new discount code if application is used
12. May 15th- research and analyze all information to see what went well and
what needs to be adjusted- look into release for secondary target market and
what that may look like after month of May

18. 18
X. Budget
SugarTech Budget
% of Income Spent Summary
First Year Budget
$1,500
Total First Year Expenses
$1,250
Balance
$250
83%
First Year Budget
Item Amount
Budget $1,500.00
Annually Expenses
Item Amount Notes
Apple Store annual fee $100.00
Google Play Annual fee $25.00
Amazon Aggregator fee $0.00 First year free $0, annually $99
Website $100.00
Website maintenance $100.00 $25 per quarter
Online Advertising $480.00 $40 per month
Press Kit $100.00
Sales Projection Budget $245.00
Print Advertising annually $100.00 $25 per quarter
Monthly Savings
Date Amount
[Date]

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