The Madera Companies owns over 4,500 multifamily units in Texas and manages an additional 1,700 units for clients. They aim to acquire and improve underperforming properties. Madera's CEO says that if they knew how impactful G5's digital marketing platform would be, they would have added all their properties to it sooner. G5 helps streamline digital marketing and boosts online presence, reputation, traffic, and web-driven leases for Madera. This increased leads by 35% and web leases by 500%, while decreasing cost per lead by 63% and re-tenant time by 75%.

1. If I knew when we first started with G5 what the impact on our business
would be, I would have added all of our properties much sooner.”
Dave Marcinkowski, CEO and Co-Owner, The Madera Companies
Headquartered in Lubbock, Texas, Madera owns over 4,500 units in Texas and
manages an additional 1,700 units for clients. The Madera strategy is to identify,
acquire, and improve underperforming Multifamily assets, which suffer from
operational ineffectiveness, deteriorating physical makeup or a combination of both.
About G5
G5 is the leading provider of digital marketing effectiveness in the property
management sector. In today’s increasingly mobile and social world, reaching
and converting prospects is more complex than ever before. G5 simplifies
the complexity of digital marketing with an innovative cloud-based platform that
creates, measures, and optimizes the entire customer experience—from awareness
to advocacy—for a fraction of the cost of traditional marketing approaches.
The G5 Marketing Cloud delivers best-in-class experiences across search, sites,
and social, as well as tools that measure and optimize results. For more information
about G5, visit www.GetG5.com.
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Multifamily Case Study
The Madera Companies
CHALLENGES
• Reduce the time it takes to
re-tenant distressed properties
during renovation
• Improve online presence and
reputation to attract a new
demographic to rehabilitated
properties
• Increase website traffic and
number of Web-driven leases
• Deliver a superior, online
customer experience regardless
of the device being used
SOLUTION
• Deliver an exceptional online
customer experience to drive
conversions
• Implement SEO to increase
awareness and drive traffic
to the website
• Receive notifications of new
reviews on social media and
guidance on how to respond
effectively to improve reputation
• Leverage responsive website
design to delight users on any
digital device
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BUSINESS RESULTS
– 63%
Percent Decrease
Cost Per Lead
– 75%
Percent Decrease Time to
Re-Tenant New Properties
+35%
Percent Increase
Website Leads
Percent Increase
Website-Driven Leases
+500%