Dealsandyou sales pitch for Local Business & Mobile Marketing
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dealsandyou is a performance-based marketing platform that helps local businesses in India promote offers and drive footfalls. It uses location-based targeting to reach the right audience in real-time through mobile apps and analytics. Businesses can publish offers with no setup costs and start seeing measurable ROI through pay-for-performance transactional charges. The platform is funded by Nokia Growth Partners and Intel Capital and currently works with over 500 businesses in Delhi providing hyper-local reach, real-time analytics and social-local-mobile integration.
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- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
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- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
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In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
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Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
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Create memorable experiences that leave a lasting impression
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Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.Amazing and On Point - Ramon Ray, USA TODAY
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As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
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Primary Learning Objective
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2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.Mastering The Best Restaurant Advertising Campaigns Detailed Guide
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Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
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Dealsandyou sales pitch for Local Business & Mobile Marketing
- 2. Promoting a local businesses in India is like Pushing a broken down car Finishing a marathon Climbing a steep mountain And most local businesses end up Reaching irrelevant users Zero or low ROI Having no clue where their money went
- 3. Solution: Presenting dealsandyou CITY GEO Targeting Measurable ROI Real time Analytics • • Pay for Performance • • A Performance based Marketing Platform for hyper local businesses. Promote your offers in Real Time to the Right Audience through location based targeting dealsandyou.com is funded by NOKIA Growth Partners & INTEL Capital Currently driving footfalls across 500+ businesses in NCR
- 4. S How it works for a User Select Category View Offer Near You S Redeem Download Coupon FREE Call & Reserve
- 5. How it works for YOU Transactional Charges # Rs. XX Per Coupon DL # Rs. XX Per Call Received 1 Sign Up 2 Set Up 3 Publish
- 6. dealsandyou CITY mobile apps Because your customer is always on the move! Free App | Location aware | Offers nearby | Simple to use
- 7. Why dealsandyou CITY? dealsandyou CITY Online Ads Coupon Sites Pay for Performance Self Serve & Real time Social - Local - Mobile Real Time Analytics Hyper Local Reach No set up costs & go live in <5 mins Offered Not Offered Print Ads
- 8. Analytics: Merchant’s Dashboard Access campaign performance in Real time Get users details & hear voice recording of calls received Receive insights to improve campaign performance
- 10. Did you Know? 94% of Smartphone users have looked for local information Smartphone Penetration is on the Rise 62% have used their Smartphones everyday in the last 7 days 80% 90% have taken action as a result Smartphone users are frequent social networkers 66% access the internet on their Smartphone at least once a day Local Information Seekers Take Action 70% connected with the business 66% visited the business 36% made a purchase 23% told others about it Source: Understanding the Mobile Consumer, Google – May 2012
- 11. Thank you