This document presents a market study on the feasibility of offering an amphibious vehicle tourist service in Goa, India. It analyzes the tourism market in Goa, identifies key customer segments, and evaluates the product and pricing strategy. The research methodology includes analyzing market statistics, conducting a segmentation exercise and perceptual mapping, and evaluating the 4Ps of marketing - product, price, place and promotion. It finds that targeting domestic Indian tourists and families offers the best potential. A pricing analysis determines the break-even occupancy rate and ticket prices needed. Managerial recommendations focus on achieving the value proposition, monitoring financials, differentiated pricing, and investing in marketing during the introductory phase.