3. PURPOSE
• The purpose of this analysis is to find the wants and needs of
my customers, also to make sure that they are 110% satisfied
with my business and what it stands for.
4. QUESTIONS FROM SURVEY
• Would you rather get fast food than sit down in a restaurant.
• How far do you drive to your favorite restaurant.
• Do you like to be escorted to your table better than finding your own seat?
• How many people normally come with you when you come out to eat?
• How much do you usually pay when you go out to eat?
• What type of food do you like to order?
• How often do you eat out a week?
5. GRAPH 1
• Highest: No Would you rather get fast food
• Lowest: Yes than sit down at a restaurant?
yes no
• Advantage: More people would rather
come to my business than go eat fast
food.
21%
• Disadvantage: None
• Benefit to business: Knowing this tells
me more people will be at my
business.
• Give back to Customers: I could make
sure that my service isn’t slow. 79%
Restaurant
6. GRAPH 2
• Highest:10-20 How far do you drive to your
• Lowest:50-60 favorite resturant?
10-20 30-40 50-60 more than 60
• Advantage: My business will be
successful if it is placed near a
populated area. 9%
6%
• Disadvantage: If I cant put my business
close to a populated area not as many
people will go to it and I will have to 47%
raise the prices of my product.
• Benefit to business: If my business is
38%
close people will go there.
• Give back to business: Make the
business close to populated area so
people would go to it and make sure it
is easy to get to my restaurant.
7. GRAPH 3
• Highest: Yes Do you llike being escorted to
• Lowest: No your table better than finding
your own seat?
• Advantage: Means people who come to
Yes No
my business may have more class than if
they find their own seat.
• Disadvantage: This information means
that I will have to pay a door greater and
people to lead them to their tables. 42%
• Benefit to business: Shows more class.
• Give back to business: Make sure I have 58%
friendly greeters to welcome customers
in a friendly manner into my restaurant.
8. GRAPH 4
• Highest: 1 to 5 How many people normally
• Lowest: 0 and 10 to 15 come with you when you come
out to eat?
• Advantage: Smaller parties means that 0 1 to 5 5 to 10 10 to 15 15 ot more
the cooks wont get backed up and
make business slow 0% 0%
4%
• Disadvantage: Large groups bring
more money. 28%
• Benefit to business: wont slow up
business.
• Give back to business: Small groups 68%
wont get extra large party tax.
9. GRAPH 5
• Highest: 50 to 70 How much do you usually pay
• Lowest: 100 or more when you go out to eat?
• Advantage: If I keep my prices 10 to 30 30 to 50 50 to 70 70 to 90 100 or more
reasonable people will tell others
about my business and I will have
more customers. 9%
• Disadvantage: Means the prices on my 23%
meals can’t be too high. 13%
• Benefit to business: Knowing how
much people normally pay when go
out to eat will tell me about how much I
should charge for food.
23%
• Give back to business: Make sure my 32%
prices stay low or give coupons.
10. GRAPH 6
• Highest: American What type of food do you like to
• Lowest: French and Vegetarian order
American Italian Asian Vegitarian French other
• Advantage: Tells me what I should
order most for my business.
• Disadvantage: N/A 17%
1%
• Benefit to business: Tells me what 1%
amounts of each type of food I should 44%
order for my business.
15%
• Give back to business: Make sure my
business has the foods people like.
22%
11. GRAPH 7
• Highest: Two or three How often do you eat out a
• Lowest: Never week?
Everyday Everyotherday two or three once never
• Advantage: Means people might
choose my business over others at 2%
least once a week 10%
• Disadvantage: N/A 26% 13%
• Benefit to business: Tells me that
people will come to my business if I
offer quality food and service.
• Give back to business: Make sure my
service and food is top notch so 49%
people will want to come back.
12. CONCLUSION
• My final conclusion of my market research is that the people
want a business that is not a fast food restaurant, where you are
escorted to your seat, which isn’t far to drive to, and provides
good quality, but cheap, meals.
13. CUSTOMER PROFILE
• The average age of my clients is 15-16
• Mainly the gender of my customers is female.
• Their average income is $0 per year.
