Marketing ( system , elements , features )NehaArora216
This presentation gives you an overview about what is meaning markings and system of marketing.
this also include difference between selling and marketing .
marketing system also include direct and indirect method .
elements of marketing mix :
1: product mix
2: price mix
3: promotion mix
4: place mix
This is a marketing powerpoint on marketing strategies. the information is from http://www.knowthis.com/principles-of-marketing-tutorials/marketing-planning-and-strategy/
Marketing ( system , elements , features )NehaArora216
This presentation gives you an overview about what is meaning markings and system of marketing.
this also include difference between selling and marketing .
marketing system also include direct and indirect method .
elements of marketing mix :
1: product mix
2: price mix
3: promotion mix
4: place mix
This is a marketing powerpoint on marketing strategies. the information is from http://www.knowthis.com/principles-of-marketing-tutorials/marketing-planning-and-strategy/
UNIT - I: INTRODUCTION: Nature and Scope of Marketing; Marketing Management,
Philosophies; Marketing Environment; Holistic Marketing, Understanding and approaching
the market, 4P‘s of marketing.
Understanding the concept of Corporate governanceHumsi Singh
The presentation gives you an overview of what is corporate governance, its issues, relevance, scope, importance and benefits in today's scenario. This presentation aims to clarify the concept of the views to know the fundamentals of corporate governance and its role in today's market-oriented world.
Factors Affecting Consumer Behaviour - Product Case StudyHumsi Singh
The presentation gives a clear description of what consumer behaviour is and what all are the factors that affect a consumer. In this presentation, the main focus is on the case study product that is Sofa. We would observe the factors that influence their behaviour in such a case.
The presentation is a representation of facts and figures of India's trading patterns with its partners(countries) and commodities that are exclusively exported and imported frequently. It helps in understanding the frequency and % increase and decrease in import-export in past few years.
The presentation is a detailed description of the factories act 1948, its objectives, coverage, applicability, duties etc are mentioned in detailed and explained way. The presentation also includes various views of different history establishments. The presentations are a helpful guide for both commerce and law students.
The presentation is a detailed description of the factories act 1948, its objectives, coverage, applicability, duties etc are mentioned in detailed and explained way. The presentation also includes various views of different history establishments. The presentations are a helpful guide for both commerce and law students.
Compensation policy of tata consultancy servicesHumsi Singh
The presentation gives information about compensation policies of the popular TCS. Pay-For-Performance compensation policy is similar to a merit increase because it's based on employee performance. The viewers will be able to understand the concept of compensation management and decision making techniques through this presentation.
The presentation highlights the important compensation policies of Nestle. It will help the viewers to understand the compensation management and distribution procedure.
The presentation gives you an overview of Marketing, Traditional Marketing, Digital Marketing (significance, importance, usage, components,etc.) Digital marketing is one of the most cost-effective mediums of marketing. It allows you to use content to get connected with customers. It is important to understand the concept so as to avail all its benefits.
The presentation is created with the objective of making the viewers understand the concept, features, role, budgeting, and the importance of advertising in today's marketing world. it also helps the viewers to understand the objectives of the most important function or feature of marketing i.e. advertising. Trends in marketing that establish the concept of advertising are also explained in the presentation.
Performance appraisal and job evaluationHumsi Singh
This presentation helps you understand the basic meaning and use of performance appraisal and job evaluation techniques in HRM. It also helps in understanding the need of the above.
Placement, orientation, training and developmentHumsi Singh
The presentation explains the concept of placement, orientation, training, and development in Human Resource Management's staffing process. It explains the objectives and drawbacks of the same.
Human resource planning and job analysisHumsi Singh
The presentation gives the viewer an idea about the concept of human resource planning and job analysis in an organization. one can also get familiar with the processes and procedures of these human resource management activities.
Challenges for banking in current scenarioHumsi Singh
The presentation describes the challenges faced by the banking sector in today's scenario. It tells about the various problems faced by banks nowadays.
Deposit Facilities and Banking ServicesHumsi Singh
The presentation gives an outlook of various deposit accounts and banking services. The presentation also gives an overview of the basic functions performed by the banks and the provision of their services.
Deposit Facilities and Banking ServicesHumsi Singh
The presentation gives an outlook of various deposit accounts and banking services. The presentation also gives an overview of the basic functions performed by the banks and the provision of their services.
The document contains basic features of human resource management and general policies formulated by almost every organisation for managing their human resources.
Checkout Abandonment - CRO School by Mailmodosaba771143
Fear of abandonment’ means a whole different thing in eCommerce.
Because the loss is tangible. And felt right in your pocket.
But that also means there are real things you could fix.
One of the final stages of shopping abandonment occurs is the checkout page.
Which means it impacts your bottom line directly.
So here’s a rundown of:
→ Reasons shoppers abandon the checkout process
→ How other brands cope with these issues
→ Actionables to fix your checkout flow
Do it right, and you’ll feel the change in your revenue.
This is a part of our CRO School series - to help you fix the revenue leaks in your eCommerce store.
Sign up for CRO School and get these insights right in your inbox
(Visit the link to enroll ->https://www.mailmodo.com/cro-school/?utm_source=cro-school&utm_medium=slideshare )
#ecommerce
#cro
#cart
#abandonement
#checkout
#email
#course
#conversion
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Digital Marketing Training In BangaloreHoney385968
https://nidmindia.com/
Landing page optimization is the strategic process of methodically enhancing the various elements and components of a web page with the primary goal of increasing its effectiveness at converting visitors into leads or customers.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Exploring the Top Digital Marketing Company in CanadaSolomo Media
Choosing Solomo Media as your digital marketing company in Canada can propel your business to new heights. With their expertise, innovative solutions, and client-centric approach, they are well-equipped to help you achieve your digital marketing goals. By focusing on strategic planning, leveraging cutting-edge tools, and delivering measurable results, Solomo Media proves to be a valuable partner in navigating the complex world of digital marketing.
Elevate your trade show game with our comprehensive guide on creating an interactive booth that captures attention and drives engagement! In this presentation, Blue Atlas Marketing shares practical tips and creative strategies to transform your trade show presence. Learn how to use digital displays, interactive demos, and engaging activities to attract visitors and make lasting impressions. Whether you're a trade show veteran or a newcomer, these insights will help you stand out from the crowd and maximize your event success. Dive into our slides to discover how to turn your booth into a dynamic and interactive experience!
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
2. Introduction
• Marketing is about identifying and meeting human and social needs. One
of the shortest good definitions of marketing is “meeting needs profitably.”
• Marketing researchers engage in a wide variety of activities, ranging from
analyses of market potential and market shares to studies of customer
satisfaction and purchase intentions.
• The market forecast shows expected market demand, not maximum
market demand. For the latter, we need to visualize the level of market
demand resulting from a very high level of industry marketing expenditure,
where further increases in marketing effort would have little effect.
3. Market Potential
• Market Potential can be defined as the total amount of possible
sales in a market.
• The estimated maximum total sales revenue of all suppliers of
a product in a market during a certain period.
• Market potential is the limit approached by market demand as
industry marketing expenditures approach infinity for a given
marketing environment.
4. Categories of Market Potential
• General Market Potential: You figure out a customer profile (who you want to
target with your marketing) and combine that with the geographic size you want
to target (how many of those people are in that area). This is your general market
potential.
• Total Market Potential: Total market potential is the maximum sales available to
all firms in an industry during a given period, under a given level of industry
marketing effort and environmental conditions. A common way to estimate total
market potential is to multiply the potential number of buyers by the average
quantity each purchases, times the price.
• Area Market Potential: Because companies must allocate their marketing budget
optimally among their best territories, they need to estimate the market potential
of different cities, states, and nations. This is known as area market potential.
5. Market Share
• Market share is the percentage of total sales that a
company can expect to get from the total market.
• To calculate market share divide your sales forecast by
the total market potential.
• The proportion of industry sales of a good or service
that is controlled by a company.
6. Categories of Market Share
• Overall market share: overall market share is the company’s
sales expressed as a percentage of total market sales.
• Relative market share: relative market share is market share
in relation to a company’s largest competitor.
• Served market share: served market share a company’s sales
expressed as a percentage of the total sales to its served
market.
7. Conclusion
• Marketing is a social process by which individuals and groups
obtain what they need and want through creating and
exchanging products and value with others. In order to make
marketing process successful, analysts and researchers study
about the market potential and structure of the enterprise.