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insights and soundbites from seth
  at LinkedOC event on 02.11.10
are you a genius?
an artist isn’t someone who can draw
an artist is someone who
• does human, unpredictable work
• makes a connection with o...
create and invent
    connect
       sell
    produce         value
      grow
      hunt
       lift
you don’t want to try to get ahead in bowling
the best you can do is only 300
it’s an asymptotic function
If you’re average, you end up in a race to
the bottom
If you’re extraordinary, you race to the top
getting A’s means you’re good at school
problem is, you don’t get to go to school after
  you graduate
Ben Zander says, “give yourself an A”
Seth says,
      “give yourself a D – acknowledge
   you’ve already failed – then go...
the more choices there are,
the more chances you have to do
something interesting
what’s holding us back
we all grew up playing CandyLand
we learned to pick a card, move the
pieces, work our way through the game
that’s so much ...
humans have “lizard brains”
lizard brains are driven by 4 motivations:
  1.   revenge
  2.   fear
  3.   anger
  4.   repr...
school was built to teach kids to:
  –   buy stuff to fit in
  –   to follow instructions

instead, we should teach our ch...
shenpa, a Tibetan word that means “instant
anxiety” – failure in advance – we shut down
before we even start
a different way to think and
act
do you look at your job as an obligation or an
opportunity?
the thing you’re scared of is the very thing that
enables you to make a difference
“scarcity” mentality – hoard what you have
“abundance” mentality – the more you give
away, the more you have
people who run marathons figure out what to
do with the tired
we need to figure out what to do with the
scared
just because the tide is out doesn’t mean
there’s less water in the ocean
on linchpins
linchpins are…
• people we can’t live without
• people who take real emotional risks
• people who give gifts (not financia...
seven ways linchpins do what they do:
  1. create unique interface between customer and
     organization
  2. bring speci...
to sum up…
make art
                   give gifts
              do work that matters
                   connect
                     ...
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Dl Yohn Notes & Quotes From Seth Godin 02 11 10

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insights and soundbites from seth godin's presentation at linkedoc on 02.11.10

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Dl Yohn Notes & Quotes From Seth Godin 02 11 10

  1. 1. insights and soundbites from seth at LinkedOC event on 02.11.10
  2. 2. are you a genius?
  3. 3. an artist isn’t someone who can draw an artist is someone who • does human, unpredictable work • makes a connection with other people • makes a difference
  4. 4. create and invent connect sell produce value grow hunt lift
  5. 5. you don’t want to try to get ahead in bowling the best you can do is only 300 it’s an asymptotic function
  6. 6. If you’re average, you end up in a race to the bottom If you’re extraordinary, you race to the top
  7. 7. getting A’s means you’re good at school problem is, you don’t get to go to school after you graduate
  8. 8. Ben Zander says, “give yourself an A” Seth says, “give yourself a D – acknowledge you’ve already failed – then go and do something interesting”
  9. 9. the more choices there are, the more chances you have to do something interesting
  10. 10. what’s holding us back
  11. 11. we all grew up playing CandyLand we learned to pick a card, move the pieces, work our way through the game that’s so much easier than doing something creative
  12. 12. humans have “lizard brains” lizard brains are driven by 4 motivations: 1. revenge 2. fear 3. anger 4. reproduction it’s the first part of our brain that develops – and it always wins there’s never enough reassurance for our lizard brain
  13. 13. school was built to teach kids to: – buy stuff to fit in – to follow instructions instead, we should teach our children to: – solve interesting problems – connect and lead
  14. 14. shenpa, a Tibetan word that means “instant anxiety” – failure in advance – we shut down before we even start
  15. 15. a different way to think and act
  16. 16. do you look at your job as an obligation or an opportunity?
  17. 17. the thing you’re scared of is the very thing that enables you to make a difference
  18. 18. “scarcity” mentality – hoard what you have “abundance” mentality – the more you give away, the more you have
  19. 19. people who run marathons figure out what to do with the tired we need to figure out what to do with the scared
  20. 20. just because the tide is out doesn’t mean there’s less water in the ocean
  21. 21. on linchpins
  22. 22. linchpins are… • people we can’t live without • people who take real emotional risks • people who give gifts (not financial ones) • people who do things when they’re not required • people who do things to make a difference
  23. 23. seven ways linchpins do what they do: 1. create unique interface between customer and organization 2. bring special kind of creativity 3. manage products of great complexity 4. lead customers (establish a try) 5. inspire staff 6. have deep domain knowledge 7. are really good at the thing
  24. 24. to sum up…
  25. 25. make art give gifts do work that matters connect lead ship make a difference (if these don’t sound hard, you’re not doing them right) do the work!

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