Learn how to identify your best market opportunities with the framework developed by Marc Gruber and Sharon Tal.
Learn how to design a smart portfolio of backup and growth options around your primary market opportunity, so you can focus while maintaining your agility.
Learn more on our website:
https://wheretoplay.co/
++++
Stay in touch:
https://www.facebook.com/wheretoplay.co/
https://twitter.com/WhereToPlayCo
https://www.linkedin.com/company/wheretoplay/
Market Opportunity Navigator, Lesson 3: Attractiveness mapWhere to Play
Learn how to identify your best market opportunities with the framework developed by Marc Gruber and Sharon Tal.
Learn how to systematically evaluate the potential and the challenge of each market opportunity, so you can compare and prioritize your options
Learn more on our website:
https://wheretoplay.co
++++
Stay in touch:
https://www.facebook.com/wheretoplay.co/
https://twitter.com/WhereToPlayCo
https://www.linkedin.com/company/wheretoplay/
Market Opportunity Navigator, Lesson 2: Market Opportunity SetWhere to Play
Learn how to identify your best market opportunities with the framework developed by Marc Gruber and Sharon Tal.
Discover how to identify new market opportunities for your business based on your core abilities and resources.
Learn more on our website:
https://wheretoplay.co/
++++
Stay in touch:
https://www.facebook.com/wheretoplay.co/
https://twitter.com/WhereToPlayCo
https://www.linkedin.com/company/wheretoplay/
Market Opportunity Navigator, Lesson 5: Implications and BenefitsWhere to Play
Learn how to identify your best market opportunities with the framework developed by Marc Gruber and Sharon Tal.
Learn how to use the Market Opportunity Navigator over time, and how it complements and reinforces the Business Model Canvas and the Lean Start-up Methodology.
Learn more on our website:
https://wheretoplay.co/
++++
Stay in touch:
https://www.facebook.com/wheretoplay.co/
https://twitter.com/WhereToPlayCo
https://www.linkedin.com/company/wheretoplay/
Market Opportunity Navigator, Lesson 1: OverviewWhere to Play
Learn how to identify your best market opportunities with the framework developed by Marc Gruber and Sharon Tal.
Discover what the method is all about in this swift introduction.
Learn more on our website:
https://wheretoplay.co
++++
Stay in touch:
https://www.facebook.com/wheretoplay.co/
https://twitter.com/WhereToPlayCo
https://www.linkedin.com/company/wheretoplay/
Where to Play: A new addition to the Lean toolsetWhere to Play
A short overview of the Market Opportunity Navigator, including the full case study of Flyability and how it complements the Lean Startup methodology.
For more information visit:
https://wheretoplay.co/
Market Opportunity Navigator, Lesson 3: Attractiveness mapWhere to Play
Learn how to identify your best market opportunities with the framework developed by Marc Gruber and Sharon Tal.
Learn how to systematically evaluate the potential and the challenge of each market opportunity, so you can compare and prioritize your options
Learn more on our website:
https://wheretoplay.co
++++
Stay in touch:
https://www.facebook.com/wheretoplay.co/
https://twitter.com/WhereToPlayCo
https://www.linkedin.com/company/wheretoplay/
Market Opportunity Navigator, Lesson 2: Market Opportunity SetWhere to Play
Learn how to identify your best market opportunities with the framework developed by Marc Gruber and Sharon Tal.
Discover how to identify new market opportunities for your business based on your core abilities and resources.
Learn more on our website:
https://wheretoplay.co/
++++
Stay in touch:
https://www.facebook.com/wheretoplay.co/
https://twitter.com/WhereToPlayCo
https://www.linkedin.com/company/wheretoplay/
Market Opportunity Navigator, Lesson 5: Implications and BenefitsWhere to Play
Learn how to identify your best market opportunities with the framework developed by Marc Gruber and Sharon Tal.
Learn how to use the Market Opportunity Navigator over time, and how it complements and reinforces the Business Model Canvas and the Lean Start-up Methodology.
Learn more on our website:
https://wheretoplay.co/
++++
Stay in touch:
https://www.facebook.com/wheretoplay.co/
https://twitter.com/WhereToPlayCo
https://www.linkedin.com/company/wheretoplay/
Market Opportunity Navigator, Lesson 1: OverviewWhere to Play
Learn how to identify your best market opportunities with the framework developed by Marc Gruber and Sharon Tal.
Discover what the method is all about in this swift introduction.
Learn more on our website:
https://wheretoplay.co
++++
Stay in touch:
https://www.facebook.com/wheretoplay.co/
https://twitter.com/WhereToPlayCo
https://www.linkedin.com/company/wheretoplay/
Where to Play: A new addition to the Lean toolsetWhere to Play
A short overview of the Market Opportunity Navigator, including the full case study of Flyability and how it complements the Lean Startup methodology.
For more information visit:
https://wheretoplay.co/
Are you seeking funding for your next entrepreneurial venture? Do you know how to formulate a compelling pitch deck? Do you know what investors want to hear, or why companies fail to get funding?
vcfo's Carter Freeman, Colorado Managing Director, and John Brenneman, Washington Practice Manager, share their expertise in developing and delivering a cohesive and effective pitch. Both John and Carter have worked with numerous start-ups, providing financial consulting, leading the funding and financing process, managing mergers and acquisitions, aiding in the development of business plans and investor presentations, and beyond.
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Product managers drive the vision, strategy, design, and execution of their product. In this presentation I share my lessons learned on the art behind each of these four dimensions of product management.
Enjoyed this presentation? Subscribe to my weekly essays at sachinrekhi.com
A good pitch should do more than just say stuff about your business. It should present the compelling points briefly and in an order that is logical and engaging.
investor pitch deck template 2017 is a template pitch deck for you to personalise and customise to help you present your business idea, vision and model to investors, shareholders and stakeholders, more help available at http://www.growyourbusiness.club
investor pitch deck template 2017
investor pitch deck template
investor pitch deck
pitch deck template
pitch deck
business plan template
pitch deck 2017
start-up pitch deck
How To Create The Perfect Start-Up Pitch Deck The right Way for Entrepreneurs || From a VC perspective
Founders who deeply follow those recommendations will have better chance to build a defining pitch deck for VCs.
If you think you have a good pitch, send it through my way at eharfouche@polytechventures.ch
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A Go to Market Strategy is a strategic plan that organizations use to outline how they will bring a new product, service, or business model to market. This strategy is created with the intention of attaining competitive advantage in the industry by improving the overall product experience of the customer (e.g., reasonable price, high quality materials, etc.). While creating an enticing value proposition is a commonly used strategic plan of organizations, the Go to Market Strategy is unique in that it specifically highlights how the company will use internal and external resources to differentiate and establish itself to succeed in a new market segment or geography.
Fill out the template on the next page with ideas related to your Go to Market Strategy.
The Product Discovery Canvas is a guided tool to plan and understand your product, designed on a single page that teams can approach quickly, collaboratively and repeatedly.
Are you seeking funding for your next entrepreneurial venture? Do you know how to formulate a compelling pitch deck? Do you know what investors want to hear, or why companies fail to get funding?
vcfo's Carter Freeman, Colorado Managing Director, and John Brenneman, Washington Practice Manager, share their expertise in developing and delivering a cohesive and effective pitch. Both John and Carter have worked with numerous start-ups, providing financial consulting, leading the funding and financing process, managing mergers and acquisitions, aiding in the development of business plans and investor presentations, and beyond.
The Best Startup Investor Pitch Deck & How to Present to Angels & Venture Cap...J. Skyler Fernandes
Take the online video course on Udemy:
https://www.udemy.com/course/the-best-startup-investor-pitch-deck/?referralCode=A5ED0FBD65120A93A16E
3.5+hrs of video content, walking step by step each part of the pitch, with personal VC stories, examples, and advice.
The "Best" Startup Investor Pitch Deck is an aggregation of some of the best pitch decks and wisdom from some of the top angels, VCs, and entrepreneurs including my own person insight/experience. The slide deck includes a template for entrepreneurs to use to present to investors, with details on what should be addressed on each slide. There are also additional slides on how best to pitch to investors effectively, how to design and format slides, and what to do before the pitch.
The Lean Product Lifecycle Book- Product Innovation & Business Growth (Craig ...strongandagile.co.uk
An overview on how The Lean Product Lifecycle can transform your business to simultaneously innovate and grow by taking on insights from Venture Capital, Private Equity, Budgeting, Agile, Lean, Lean Startup, Beyond Budgeting and more.
Know how to take your idea and build a successful business.
The Product Market Fit Cycle (Updated to v. 2.0)Carlos Espinal
This presentation was used for my talk at HowToWeb 2014 in Bucharest Romania and is the updated presentation to my blog post on the subject - http://thedrawingboard.me/2013/05/03/the-product-market-fit-cycle/
Product managers drive the vision, strategy, design, and execution of their product. In this presentation I share my lessons learned on the art behind each of these four dimensions of product management.
Enjoyed this presentation? Subscribe to my weekly essays at sachinrekhi.com
A good pitch should do more than just say stuff about your business. It should present the compelling points briefly and in an order that is logical and engaging.
investor pitch deck template 2017 is a template pitch deck for you to personalise and customise to help you present your business idea, vision and model to investors, shareholders and stakeholders, more help available at http://www.growyourbusiness.club
investor pitch deck template 2017
investor pitch deck template
investor pitch deck
pitch deck template
pitch deck
business plan template
pitch deck 2017
start-up pitch deck
How To Create The Perfect Start-Up Pitch Deck The right Way for Entrepreneurs || From a VC perspective
Founders who deeply follow those recommendations will have better chance to build a defining pitch deck for VCs.
If you think you have a good pitch, send it through my way at eharfouche@polytechventures.ch
Presentation for the interactive deep dive into Ash Maurya's Lean Canvas at Lean UX London in 20 May 2016. Covers its advantages over the Business Model Canvas, walks through each of the segment on the canvas and provides context on how the canvas is used within the lean product discovery process.
There is a specific marketing strategy for each and every kind of product or service. "Inside the Tornado" gives stimulating introduction to guerilla marketing tactics in Silicon Valley and detailed analysis of various marketing strategies. Read book summary compiled by Prof. Sameer Mathur for more insights.
Understand the market landscape by employing Market Opportunity Analysis PowerPoint Presentation Slides. Utilize our content-ready opportunity analysis plan PPT templates to summarize the data of the market survey. Take advantage of our self-explanatory business opportunity analysis PowerPoint slideshow to understand the market landscape. Our ready-to-use market drivers PowerPoint layouts consist of high-quality templates such as key statistics, market survey templates, market survey-graphical representation, market analysis, opportunity size triangulation, market intelligence framework, product opportunity evaluation, bottom-up and top-down approach, Ansoff matrix for the market analysis, etc. Utilize this easy-to-use market intelligence framework PPT to understand your true competitors. By taking the help of this Ansoff matrix for market analysis PPT visuals company can analyze and plan the strategies for growth with the. Therefore, download the modern-designed business growth opportunities PowerPoint presentation to and identify the gap in the market and to understand the business environment factors. https://bit.ly/3ys9QA6
A Go to Market Strategy is a strategic plan that organizations use to outline how they will bring a new product, service, or business model to market. This strategy is created with the intention of attaining competitive advantage in the industry by improving the overall product experience of the customer (e.g., reasonable price, high quality materials, etc.). While creating an enticing value proposition is a commonly used strategic plan of organizations, the Go to Market Strategy is unique in that it specifically highlights how the company will use internal and external resources to differentiate and establish itself to succeed in a new market segment or geography.
Fill out the template on the next page with ideas related to your Go to Market Strategy.
The Product Discovery Canvas is a guided tool to plan and understand your product, designed on a single page that teams can approach quickly, collaboratively and repeatedly.
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1. www.wheretoplay.co
The Market Opportunity Navigator
Lecture 4- Agile Focus Strategy
This work is licensed under Creative Commons Attribution- NonCommercial- ShareAlike 4.0 International license
2. As entrepreneur and innovator you are trained to run fast. But…
Are you running in the right direction?
The Market Opportunity Navigator
3 steps for discovering your most valuable
market opportunities
3. Which market opportunities exist for us?
What are the most attractive market
opportunities for us?
What market opportunities should we focus on?
Are you Running in the Right Direction?
Setting your market opportunity strategy - at any given point- requires your
deep understanding of three questions:
I
II
III
A market opportunity is a specific application of your firm’s abilities for a specific set of customers
4. An easy-to-apply business tool with 3 steps to address these 3 questions:
Market Opportunity Set
Assessing the venture’s unique abilities and identifying valuable market
opportunities stemming from these abilities
Attractiveness Map
Evaluating possible market opportunities in a comprehensive manner,
to reveal the most attractive options
Agile Focus Strategy
Building a smart portfolio of backup and growth options around the
chosen market opportunity, to consciously avoid lock-in and remain agile
The Market Opportunity Navigator
5.
6. The Agile Focus Strategy
The Agile Focus Strategy defines the market
opportunities that you will pursue now,
and the opportunities that you will keep open
as Backup or Growth Options
Copyright 2017 by Sharon Tal and Marc Gruber. All rights reserved. This material may not be reproduced
Keeping an option open means that you currently
invest very little resources and attention in it, just to
make sure not to lock yourself out of it
This will help you to maintain your flexibility while
staying focused
7. Reid Hoffman’s pitch advice for entrepreneurs
…you want to show focus in your decks by emphasizing what you’re
really betting on. However, show some maneuverability.
Don’t just say that you have five different options. Instead, say that you’re
doing one, but you also have some fall-back or maneuvering options.
…
“Invest in A, but here’s B to show that we could contain that risk.” Investors
would appreciate this because you’re identifying a reasonable risk and
demonstrating that you have actually thought about what you would do if
the primary plan doesn’t play out as you expect. “
Reid Hoffman (Co-Founder and Executive Chairman of LinkedIn and a partner
at Greyllock Venture Capital):
8. How to Design your Agile Focus Strategy
1) Choose your Primary Market Opportunity- the one
that you will pursue with full force, investing most of
your resources and capabilities in conquering it.
2) Build a smart portfolio around it, that includes at least
one Backup Option and one Growth Option.
Use Worksheet 3 to design your Agile Focus strategy, and mark it on the dartboard
9.
10. Choosing your Primary Market Opportunity
Attractiveness Map Considerations
Compare alternative options based on their potential and challenge
Personal Fit with the Opportunity
Your values, your passion, your aspirations, your attitude towards risk
Fit with Stakeholders Interest
Such as current investors or existing partners
Resource Constraints
Sometimes you just have to start with a Low Hanging Fruit option
11. We are bringing Predictive Maintenance to new markets.
By “listening” to a machine we can tell if it is working
properly, has a malfunction and even predict future failures.
Back to Augury…
https://www.youtube.com/watch?v=WvIHGM2auHM
14. Creating a smart portfolio
Keep open at least one Backup Option and one Growth Option
A Backup Option
allows you to change direction over
time, if necessary.
It answers the question:
If we are not successful - what
shall we do next?
It answers the question:
If we are successful - what shall
we do next?
A Growth Option
allows you to create additional
value over time.
15. 1) Assessing relatedness to your Primary Opportunity
Two types of relatedness need to be examined:
Product Relatedness is the extent to which the
development of the two products requires similar
resources and capabilities.
Market Relatedness is the extent to which the
marketing and distribution of the two products
require similar resources and capabilities.
The more related your options are to your Primary Market
Opportunity, the less effort will be required to keep them open.
16. Assessing Product Relatedness
To what extent do the products share…
Technological competences? (i.e., the functions and
features of the products rely on similar technological
developments)
Required resources? (i.e., employees, manufacturing
equipment, intellectual property etc.)
Necessary networks? (i.e., suppliers, partners, or other
members of the value chain)
17. Assessing Market Relatedness
To what extent do the customers share…
Values and benefits? (i.e., you can leverage your brand
and reputation from one market to the other)
Sales channels? (i.e., you can utilize the same
distribution channels for both markets)
Word of mouth? (i.e., satisfied customers in one market
can promote your product in the other)
18. 2) Assessing major risks and show stoppers
Backup options constitute your Plan B, so they should
not share the same major risks with your Primary
Market Opportunity, or rely on the same major
assumptions.
Growth options should be as attractive as possible and
as closely related to your primary opportunity, so that
pursuing them will require limited additional effort.
19. Keeping options open
Allocate little resources and attention to keep this opportunity
‘breathing’, and not to lock yourself out of it:
Stay informed
Build flexible resources and capabilities
Develop an appropriate identity
These relatively low investments will make your firm more robust to
change, without compromising the pursuit of your Primary Market
Opportunity.
Investing in your Backup and Growth Options
20. Pursue options now, in parallel
Allocate your resources and attention to pursue both markets
simultaneously and to develop the required skills and expertise for
succeeding in both.
Suitability for startups depends on:
How critical is this option to your venture’s performance?
How related is this option to your Primary Market Opportunity?
Investing in your Backup and Growth Options
21. Placing options in storage
Do nothing about them, for now, only keep them in the back
of your mind:
These options can become relevant someday, either for
you to pursue, or for licensing to others
Luckily, you do not need to pay storage rent, so market
opportunities can be stored as long as you wish
What about all the other market opportunities?
22. HVAC for commercial buildings
HVAC for
residential
buildings
Elevators for
commercial
buildings
Manufacturing
machines
Augury
23. The Outcome- Agile Focus Dartboard
Use the dartboard to mark your primary market opportunity, the
options that you keep open for backup or growth, and the options
that you place in storage.
If you decide to pursue two options in parallel, put them both at
the center of your dartboard!
The Agile Focus Dartboard allows you to depict your strategy and
to discuss it with team members, employees and other
stakeholders.
25. The Market Opportunity Navigator is
designed to be a dynamic tool.
Therefore, you can add or dismiss options
as you move forward with your learning
and build your understanding.
Remember:
26. Main Takeaways From this Step
Designing a smart portfolio helps you to build and
maintain your cognitive flexibility
Don’t rush your focus decision: take your time to
investigate and to make a careful decision
Letting go of potentially interesting opportunities is often
the most painful part
There is rarely a ‘perfect’ market opportunity