The document analyzes market opportunities for synthetics in meat products across several Asia-Pacific countries. It finds that synthetics have been included in 2.81% of new meat products launched since 2000, with Singapore having the highest percentage. Australia has launched the most products containing synthetics, led by sodium lactate. The largest meat markets are Japan, South Korea, and Australia by size. The document concludes by recommending synthetics for further market potential in the Asia-Pacific region's meat industry.

1. MARKET OPPORTUNITIES (APAC)
FOR SYNTHETICS IN MEATS
Carlos Velastegui
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2. Criteria
• Countries of interest:
o
o
o
o
o
o
o
o
Japan
Australia
South Korea
Singapore
Malaysia
Indonesia
Philippines
Thailand
• Synthetic Ingredients:
o
o
o
o
o
o
Sodium Lactate
Lactic Acid
Potassium Lactate
Sodium Diacetate
Potassium Diacetate
Lactates
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3. Japan
• # Meat products introduced since 00’: 896
o # Synthetics: 1 (0.11%)
• Sodium Lactate – 1 (released 2012)
• Lactates are present in approx. 98.7% of Chilled
Processed Meat products
Source:Mintel GNPD and Euromonitor International Statistics
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4. Japan – MARKET SIZE
Chilled Processed Meat
• $10,416.9 million (2011)
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• 952,000 tonnes or
2,098,800,740 lbs. (2011)
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5. Australia
• # Meat products introduced since 00’: 501
o # Synthetics: 47 (9.4%)
• Sodium Lactate – 28
• Lactic Acid – 10
• Potassium Lactate – 9
Source:Mintel GNPD
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6. Australia
continued…
• Synthetics Trends
Source:Mintel GNPD
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7. Australia – MARKET SIZE
Chilled Processed Meat
• $673.9 million (2011)
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• 117,000 tonnes or
257,940,847 lbs. (2011)
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8. South Korea
• # Meat products introduced since 00’: 459
o # Synthetics: 9 (1.97%)
•
•
•
•
Sodium Lactate – 5
Lactic Acid – 2
Potassium Lactate – 1
Sodium Diacetate – 1
Source:Mintel GNPD
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9. South Korea
continued…
• Synthetics Trends
Source:Mintel GNPD
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10. South Korea – MARKET SIZE
Chilled Processed Meat
• $857 million (2011)
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• 141,900 tonnes or
312,835,950 lbs. (2011)
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11. Singapore
• # Meat products introduced since 00’: 160
o # Synthetics: 17 (10.6%)
•
•
•
•
Sodium Lactate – 9
Lactic Acid – 3
Potassium Lactate – 5
Sodium Diacetate – 2
Source:Mintel GNPD
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12. Singapore
continued…
• Synthetics Trends
Source:Mintel GNPD
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13. Singapore – MARKET SIZE
Chilled Processed Meat
• $36 million (2011)
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• 7,000 tonnes or
15,432,358.4 lbs. (2011)
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14. Malaysia
• # Meat products introduced since 00’: 120
o
# Synthetics: 3 (2.5%)
• Sodium Lactate – 3
Source:Mintel GNPD
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15. Malaysia
continued…
• Synthetics Trends
Source:Mintel GNPD
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16. Malaysia – MARKET SIZE
Chilled Processed Meat
• $80.4 million (2011)
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• 22,300 tonnes or
49,163,084.5 lbs. (2011)
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17. Indonesia
• # Meat products introduced since 00’: 187
o # Synthetics: 4 (2.1%)
• Sodium Lactate – 1*
• Potassium Lactate – 2
• Sodium Diacetate – 2
Source:Mintel GNPD
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18. Indonesia
continued…
• Synthetics Trends
Source:Mintel GNPD
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19. Indonesia – MARKET SIZE
Chilled Processed Meat
• $97.4 million (2011)
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• 14,200 tonnes or
31,305,641.2 lbs. (2011)
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20. Philippines
• # Meat products introduced since 00’: 487
o
# Synthetics: 4 (0.82%)
• Sodium Lactate – 2
• Potassium Lactate – 2
Source:Mintel GNPD
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21. Philippines
continued…
• Synthetics Trends
Source:Mintel GNPD
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22. Philippines – MARKET SIZE
Chilled Processed Meat
• $343.6 million (2011)
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• 108,200 tonnes or
238,540,168 lbs. (2011)
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23. Thailand
• # Meat products introduced since 00’: 291
o
# Synthetics: 2 (0.69%)
• Sodium Lactate – 2
• Sodium Diacetate – 1*
Source:Mintel GNPD
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24. Thailand
continued…
• Synthetics Trends
Source:Mintel GNPD
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25. Thailand – MARKET SIZE
Chilled Processed Meat
• $53 million (2011)
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• 11,000 tonnes or
24,250,848.8 lbs. (2011)
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26. Market Sizes – RANKING SUMMARY
1.
2.
3.
4.
5.
6.
7.
8.
Japan – $10,416.9M , 952,000 tonnes
South Korea – $857M, 141,900 tonnes
Australia – $673.9M, 117,000 tonnes
Philippines – $343.6M, 108,200 tonnes
Indonesia – $97.4M, 14,200 tonnes
Malaysia – $80.4M, 22,300 tonnes
Thailand – $53M,11,000 tonnes
Singapore – $36M, 7,000 tonnes
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27. Key Conclusions
• Synthetic Ingredients* were included in 2.81% of all new
meat product launched since the year 2000
• Singapore has the highest % of products launched incl.
synthetic ingredients
• Australia has the highest number of products launched
incl. synthetic ingredients
• Except in Indonesia, Sodium Lactate is the most widely
used synthetic ingredient present in new meat products
• 0 products incl. Potassium Diacetate
Source:Mintel GNPD
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28. THANK YOU
Reference Information
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