The document summarizes the use of the market multiple model to value McDonald's stock. It analyzes McDonald's growth rate, risk, and return on equity compared to peers and finds McDonald's to be average. It then estimates McDonald's price/earnings and price/cash flow ratios based on its peers' ratios, finding McDonald's ratios to be higher than justified. Adjusting the ratios lowers the estimated stock prices, suggesting the current price is too high. Revenue multiples also indicate the current price is higher than justified based on McDonald's being an average company.