This document summarizes tourism trends in Vietnam for 2019. It notes that Vietnam saw over 1 million tourist arrivals in 2018, a 9.3% increase over 2017. Tourism receipts from Vietnamese tourists also increased 12.3% from 2017 to 2018. Popular destinations for Vietnamese travelers included Thailand, Singapore, Taiwan, South Korea and Japan. Emerging trends included increased cruise tourism to Vietnam and growing domestic tourism within Vietnam as the middle class expands. The document provides statistics on flight routes and travel patterns that will help Thailand tourism authorities develop strategies to attract more Vietnamese visitors.

1. M A R K E T B R I E F
VIETNAM 2019

2. N A P A S O R N K A K A I
D I R E C T O R
T O U R I S M A U T H O R I T Y O F T H A I L A N D
H O C H I M I N H O F F I C E

3. VIETNAM TOURIST ARRIVALS 2017 - 2018
0
20,000
40,000
60,000
80,000
100,000
120,000
140,000
January February March April May June July August September October November December
2017 2018
Y2017 : 934,497
Y2018: 1,077,000 + 9.3

4. 0.00
500.00
1,000.00
1,500.00
2,000.00
2,500.00
3,000.00
3,500.00
4,000.00
4,500.00
January February March April May June July August September October November December
2017 2018
TOURISM RECEIPTS FROM VIETNAM TOURIST 2017 - 2018
Y2017 : 29,642
Y2018 : 33,420 +12.3

5. FIT + 11%
GT + 16%
Spending per Trip 32,000
Spending per Day 5,900
Length of Stay 5.4

6. Bangkok Pattaya
First Visit

7. GROUP TOUR

8. Phuket Chiangmai
Revisit

9. F I T

10. 33,932,000
20,363,400
42,768,84665%
(15 – 40)
35%
(>40)
PO P U L AT I O N
97,063,971
49.2% 50.8%

11. 50% of population using smart phone

12. HA NOI
HAI PHONG
DA NANG
DA LAT
NHA TRANG
HO CHI MINH
PHU QUOC
TOTAL : 228 FLIGHTS PER WEEK
CAN THO
202 flights per week
BANGKOK

13. HA NOI
TOTAL: 228 FLIGHTS PER WEEK
19 flights per week HO CHI MINH
CHIANG MAI
DA NANG

14. PHUKET
HO CHI MINH
7 flights per week
TOTAL: 228 FLIGHTS PER WEEK

15. POPULAR DESTINATION
BANGKOK PATTAYA

16. NEW PRODUCTS
Khao Yai
Bangkok
Phuket
Chiang Mai

17. 934,497
531,359
280,000
302,264 308,900
259,028
1,077,000
591,600
500,000
457,000
390,000
304,024
-
200,000
400,000
600,000
800,000
1,000,000
1,200,000
THAILAND SINGAPORE TAIWAN KOREA JAPAN MALAYSIA
2017 2018
Top 6 countries that Vietnamese tourists travel a lot

18. S W
O T
Strengths
•Value for money
•Visa
•Direct flight to new
destinations
•Gastronomy - michelin
Weaknesses
•Vietnamese Guide is not enough
Threats
•High Competition
•Cyber law
•Politic
Opportunities
•Short haul
•Digital developing
•Increasing of middle class
•Increasing of budget airlines
•Cheap Destinations

19. COMPETITOR
KOREA:
SEOUL - JEJU - NAMI –
5D5N:22.000.000 vnd
(1,500 usd)
JAPAN
TP.HCM - NARITA – HAKONE - TOKYO –
NARITA - TP.HCM-4D3N: 24,000,000 vnd
(1,100 usd)
TAIWAN
Taipei – Kaoshung-Taichung- 4D3N:
9.000.000 vnd
(450 usd)

20. • 5,900 Vietnamese travel by cruise
• Vietnam welcomed 215,000 visitors by cruise in 2018
T R E N D

21. Tips & Tactics
Airline + Hotel (Online
Booking) = F I T
Land Tour B2B Agent = GROUP
TOUR
Airline + Hotel (Online
Booking) = F I T
Land Tour B2B Agent = GROUP
TOUR

22. Trade Show 2019
March - Ha Noi September - Ho Chi Minh

24. XIN CẢM ƠN